Number 3: We Are a Strong Portfolio of Brands.

When most people think of Nike, they think of the Swoosh. It’s one of the most recognized symbols in the world. The brand it represents is our strongest asset. We’ve been very strategic in adding dimension to the Nike Brand, making it a powerful and flexible engine for growth.

Using the same kind of thoughtful and deliberate strategy, we’ve created a portfolio of brands capable of reaching across multiple sports, lifestyle categories, and price points.

In addition to the Nike and Jordan brands, our wholly-owned subsidiaries include Cole Haan (luxury shoes, handbags, accessories and coats); Converse (athletic and lifestyle footwear, apparel and accessories); Hurley (action sports and youth lifestyle footwear, apparel and accessories); Nike Golf, and Umbro (a leading U.K. based football/soccer brand). Each strengthens our ability to maximize our reach and relevance worldwide.

Each brand speaks to a different, clearly defined consumer, which diversifies opportunities for long-term growth. And even as we benefit from the diversity of our brand portfolio, we're also leveraging our resources and core competencies in product, marketing, and operations to drive consistent growth and profitability. Next»