Since the launch of the Autograph Collection three years ago, the brand already has nearly 40 hotels open and another 22 in the development pipeline. From gilded palaces to modernist icons to exotic escapes, every hotel is a landmark of individuality. As a member of the Autograph Collection, owners of independent hotels can take advantage of Marriott’s powerful distribution and marketing channels while remaining unique.
Demand for our Modern Essentials brands—Courtyard, Fairfield Inn & Suites, Residence Inn, SpringHill Suites and TownePlace Suites—is increasing in North America as well as globally. There are significant opportunities for FairfieldSM with unique market-driven designs in India and Brazil, while our SpringHill Suites brand will soon reach a milestone 300th hotel with its first property in New York City. Celebrating its 30th anniversary, Courtyard’s rapid growth around the world should allow this power brand to reach 1,000 hotels by year-end 2014.
In early March,2 we announced our newest brand, MOXY HOTELS,SM a European economy 3-star concept that appeals to the fast emerging millennial traveler, combining contemporary stylish design, approachable service and affordable prices. We expect to add 150 franchised MOXY properties over the next 10 years.
LOOKING AHEAD
We are focused on next generation travelers. Nearly half the people on this planet are under the age of 25. They will increasingly be our new customers, and what they want, we will deliver. That includes technology leadership and mobility, along with style, choices and experiences.
We’re also ramping up mobile booking and other flexible, intuitive technologies, and we’re building and investing in social media to better understand—and deliver—what guests want. In 2012, FORTUNE® named us to its “Social Media Star” list, which recognizes companies for their innovative use of social media to improve their businesses.
We are very well positioned to keep driving global growth. Our four continental regions—The Americas, including the Caribbean and Latin America; Asia Pacific; Europe, the Middle East and Africa—all saw major growth in 2012 (see highlights from each region here ). Our continental structure provides close-to-market leadership—a key driver to our success. Our increasing nimbleness allows us to be efficient and insightful about markets and cultures around the world.
If we get all these things right—and we will—we’ll continue to be rewarded with hotel owner preference, sharing our success with our trusted partners.
On behalf of our hotels and the 325,000 associates at managed and franchised properties around the world, we invite you to “See the World” and stay with us.
2 MOXY launched March 5, 2013 and is not included in the brands listed on the “Our Brands” page.