On the go? Go unencumbered with VITAband
U.S. Bank is a leader in new payments options and innovation, and we widened the lead with the U.S. Bank MasterCard® PayPass™ VITAband®, a light-weight, durable wristband that combines contactless payment technology with emergency contact and medical information — great for runners and other sports enthusiasts or busy people on-the-go who want to travel light and don’t want the bother of carrying cash and identification.
Learn more about the VITAband.
U.S. Bancorp recognized as financial innovator
Innovation is vital to the future of U.S. Bank, and it is a corporate priority to innovate and invest in the technology and operations systems that make it easy, fast and secure to do business with us. We invest in new ways to provide the information, products and delivery systems our customers need — and to enhance our capabilities in the areas of regulatory compliance and risk management. We have fostered a culture of innovation and are committed to investments in technology both externally and internally.
We are developing a wide range of products and integrated delivery systems as our customers accept, adopt and anticipate more and more emerging technologies and as they demand immediacy and seamless connections between electronic and mobile devices, which are becoming central to their lives.
Payments on the cutting edge
U.S. Bank has become a key industry player in payments technologies. We continue to identify business opportunities and emerging technologies that meet customer needs today and anticipate what they might be tomorrow. Our initiatives include solutions for consumers and small businesses, as well as for larger businesses and targeted business sectors here and internationally. Additionally, U.S. Bank was the first bank in the nation to offer Mobile Banking and Bill Pay services to under-banked customers on reloadable prepaid cards such as U.S. Bank ReliaCard.
U.S. Bank, a leader in Mobile Banking and online innovation
We develop ongoing enhancements to our Mobile Banking applications and capabilities. Mobile innovation is a priority for U.S. Bank because, for millions of our customers, mobile banking is the maximum convenience. With the launch of new mobile banking enhancements in 2011, customers now can use their mobile devices to deposit checks and monitor credit card activity, in addition to features already offered such as person-to-person payments, access to account balances and transaction history, transfer funds and pay bills. Recognizing the intersection between the online and mobile banking delivery channels, U.S. Bank has made great strides to integrate the two in terms of content and ease of log in.
In the fall of 2011 our online home page at usbank.com was redesigned based on customer feedback and now offers improved customer-focused content; easier, faster account applications; ability to apply for multiple products; and more user-friendly navigation and connections.
Branch technology soars ahead
We recently completed a $200 million franchise-wide technology transformation in our branch network. New servers, hardware and software at all locations accelerate processing time and streamline customer transactions. Dubbed SOAR — State of the Art Renovation — the investment gives our bankers more time to understand customer needs and deliver faster, user-friendly solutions and customer service.
Barlow Research Associates, Inc. honored U.S. Bank with a 2011 Monarch Innovation Award, recognizing the company’s ScoreBoard online payments management tool for small businesses which helps small businesses make smarter decisions about the financial operations of their business.
U.S. Bank gets social
U.S. Bank connects with customers, prospects and our employees through social media channels. We use social media internally for communications and collaboration and externally for effective, targeted interactive marketing initiatives. Our presence on Facebook, Twitter and YouTube lets us engage customers immediately, both proactively and responsively, creating goodwill by answering questions, and responding to any negative issues with quick reaction. Our growing internal social network, US Book, gives groups of employees immediate and interactive ways to share, collaborate, network and stay engaged with U.S. Bank and their colleagues across our footprint.