Grow Same Client Revenues: Up-Sell

Total Enterprise Licenses

CAGR = 55.4%

Many clients run the Basic Editionof the Blackboard Learning System…

...and then, upgrade to an already large reference base of “enterprise” clients

(# of Users)

Learning System Basic Edition

$4,500 / year

Learning System Enterprise

$40,000 / year

35,128

33,469

8,860

7,401

2,165

Private Mid-Atlantic University:Depth of Adoption over 5 Quarters

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

5th Qtr

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