The Estee Lauder Companies Inc. 2009 Annual Report
imagine

Jo Malone specializes in the art of fragance combining.
Two brands that evolved their High-Touch service models and communicated value to consumers in fiscal 2009 were Bobbi Brown and Origins. At Bobbi Brown counters, there were an increased number of complimentary makeup lessons provided to consumers, and Origins introduced complimentary mini-facials at its free-standing stores. Other brands adapted to consumer needs with smaller, less-expensive sizes of best-selling products, and certain department stores began discreetly displaying prices of our products at the counters.


LA MER RAISED OVER
$250,000 THIS YEAR FOR
OCEANA, THE WORLD'S
LARGEST INTERNATIONAL
OCEAN ADVOCACY GROUP.

World Ocean Day edition Crème de la Mer.


Bobbi Brown demonstrates her 10-Step Beauty routine for editors in Dublin.