TRENDSPOT: FACE TIME WITH ULTRALUXE
In skin care, the future is today. Ultraluxe, high-performance treatment products are quickly becoming the
newest antidote for the latest wrinkle as consumers look for alternatives to in-office procedures. Products that
promise to plump, lift, firm, hydrate, contour, de-crease, erase and rescue women from the visible signs of aging
are quickly gaining traction at the counter. Advanced technology is giving rise to a new generation of ultraluxe
beauty where no ingredient is too luxurious or costly.
Mrs. Estée Lauder launched Advanced Night Repair, the original prestige anti-aging product, 25 years ago.
Today, Advanced Night Repair is still as vivacious as the day it was launched, ranking as one of the top-selling
anti-aging products in the world. The new Advanced Night Repair Concentrate received the U.K. Marie Claire
Prixe d'Excellence award in 2007.
The proven performance of luxurious Re-Nutriv, where innovation meets indulgence, drove powerhouse growth
around the world for this Estée Lauder favorite. Re-Nutriv's manifesto is to find the most effective anti-aging
ingredients for its line of prestige serums, creams and lotions.
When it comes to luxe, La Mer is the cr¸me of choice for A-list celebrities. The brand has expanded the core line
of Cr¸me de la Mer to include Gel de la Mer, a moisturizing gel cream designed for skin that needs moisturizing with a lighter touch. New Radiant Infusion and Radiant Facial from La Mer are high-potency, next-generation
infusions that deliver extreme radiance, clarity, pore-minimizing and tone.
Dermatologist-recommended continues to drive consumer confidence. Clinique, the first skin care brand
developed with dermatologists, is often the last stop before the dermatologist and the first stop after the
dermatologist. In North America, two out of every five skin care products sold in department stores are
Clinique products.
Clinique celebrates its heritage with its award-winning 3-Step line of skin care basics. New Liquid Facial Soap
joins Dramatically Different Moisturizing Lotion and Clarifying Lotion as the number-one choices for cleansing
and moisturizing among U.S. department store shoppers. Gentle Cleansing Acne Treatments provide a clear
promise to acne sufferers worldwide. Vitamins and antioxidants for your skin? Continuous Rescue from Clinique
provides a daily dose that helps skin fight the abusive effects of an aggressive environment.
Prescriptives focuses on aging concerns of women with Super Line Preventor Xtreme Intense Environmental
Protection from Prescriptives. A potent cocktail of antioxidants that diminishes the appearance of lines and
wrinkles by up to 54%, this anti-aging treatment takes defense against environmental assaults to a new level.
Concerns about the environment are giving rise to non-traditional alternatives for skin care products. Aveda
developed Outer Peace acne treatments at the Himalayan Institute of Medicine with two Indian doctors who
combined the first naturally-derived salicylic acid with botanicals for proven results in treating ongoing acne.
Health and beauty come together at Origins with Dr. Andrew Weil for Origins. The foremost authority
in integrative health care believes there is no beauty without good health. His best-selling Origins products
include the Plantidote Mega-Mushroom program, designed to optimize skin's health. Also new from Origins
are Youthtopia Skin firming cream with Rhodiola and Skin firming lotion with Rhodiola. These patent-pending formulas trace their roots to an ancient Siberian plant. They help empower skin to rebound from damaging
stress, retrieve its youthful buoyancy and reduce the look of lines and wrinkles.
Tri-Aktiline Instant Deep Wrinkle Filler is the newest in anti-aging from Good Skin. In this one groundbreaking
complex, three technologically advanced agents help eliminate the appearance of wrinkles, frown lines, brow
lines and under-eye lines on contact.
European pharmacies are a growing channel for skin care. This year, both Origins and Darphin are breaking
fresh ground in this dynamic channel. The luxurious new Arovita C collection from Darphin was created for the
new, younger generation of French women who want to take proactive measures to fight early signs of aging.
Men's skin care choices continue to expand beyond grooming. Lab Series Skincare for Men received two
Grooming Awards from Men's Health magazine for Instant Moisture Eye Gel and Oil Control Daily Hydrator.
Enhanced R&D facilities in Japan provide a leading edge for developing products targeted to the unique
needs of Asian skin. Nutritious by Estée Lauder, a pomegranate-based skin care solution, targets the younger
Asian woman who is seeking healthy, radiant skin. The formula quickly became a top seller in Korea, Japan
and Taiwan.
Finally, emerging markets such as Russia, China and Eastern Europe, where luxury skin care is the fastest
growing segment, are driving growth for both Estée Lauder and Clinique. In emerging markets such as Brazil,
Latin women have a long love affair with looking young. This year, our business in Latin America has excelled as
the economies in these markets continue to grow.