It started with a handshake. Two visionaries, Bill Bowerman and his University of Oregon runner Phil Knight, thought they could do a better job of designing and selling shoes to runners. They were right. Today Nike is the world’s leading innovator in athletic footwear, apparel, equipment and accessories.

Along the way, Nike helped the world’s best athletes win races, games and championships. And the athletes helped Nike design and market the products and brand that changed the face of sports. Together we continue to push through the boundaries of what is possible. We are constantly at work creating growth opportunities that set Nike apart from the competition and provide value for our shareholders.

Nike is many things – a product designer, a consumer goods manufacturer, a brand communicator, a leader in corporate responsibility, a portfolio of authentic and relevant brands. Behind every corner of the Nike business is a singular focus – innovation. It is our nature to innovate. It is the fuel that powers our performance.

When we look at long-term growth, there are eight things that define who we are, what we do, and how we operate to reach our potential.

Let’s take a look at these eight things. Next»