2010 Annual Review

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Microlayering

Microlayering

One of our latest patent-pending innovations is a proprietary extrusion platform which produces numerous microlayers within a plastic film, providing enhanced properties. This process was first applied in our patented CT-series 7.5 micron shrink film, which provides the functionality of competitive films but at half the thickness, while generating customer savings through source reduction, logistic and manufacturing efficiencies and energy savings.
Diversifying Material Streams

Diversifying Material Streams

By employing a higher proportion of pre-consumer recycled content and renewable materials in our formulations. Examples of newly commercialized solutions include:

  • Bubble Wrap® Recycled Grade cushioning—offering over 50% recycled content—the industry's largest mix of recycled content
  • Ethafoam® HRC foam—over 65% recycled content special density foam
  • Ethafoam® MRC foam—a 100% recycled content special density foam
  • PakNatural™ loose fill—produced from over 95% renewable material
  • Instapak® RC45 foam—1st Instapak® foam solution using up to 25% renewable content
Pioneering Whats Next

Driving Growth - New Solutions, Services & Technologies

pinwheel

Additional 2+% volume growth from new solutions, services & process technologies:

Revitalized R&D platforms with new leadership—Focused on developing highly proprietary materials and process platforms that are differentiated and deliver measurable value for customers. We expect to increase the proportion of new product sales above 15% of total net sales achieved in 2010. In 2010, we doubled the rate of product introductions versus 2009 and are further piloting new solutions that are phasing through our development pipeline.

New proprietary manufacturing processes & materials—Pioneering new manufacturing technologies and processes allows us to further differentiate our solutions in the marketplace and enhance our financial performance. Our R&D and Supply Chain organizations have focused on developing proprietary process technologies that:

  • Reduce and diversify material inputs while reducing product thickness and maintaining or exceeding product performance;
  • Increase the mix of proprietary formulations; and
  • are scalable across various businesses.

Additionally, we continue to focus on identifying alternate inputs, formulations, and process technologies that advance solution performance and functionality, while furthering source reduction, weight reduction, and our "zero-to-landfill" goal. We expect to combine the synergies of the various new development platforms to continue to extend out points of differentiation and deliver value to our various stakeholders.

New commitment to service-based solutions with new leadership—Focused on developing services in support of existing applications and adjacent market spaces. Several service concepts have been in pilot phase in 2010 with expected commercialization in 2011 and beyond. New services introduced or expanded in 2010 include:

  • Nelipak® Total Validation: Validation of packaging for sterilized medical devices and best practice consultation;
  • I-Pack® and Ultipack®: Automated void reduction and containment packaging systems sold as a per package service change;
  • PakFormance® and PakFormance® Remote Diagnostics: Software, equipment and services platform offering customers the ability to measure, control and improve processes and costs in their packaging process on both Sealed Air and non-Sealed Air equipment systems; and
  • SmartLife™ Life Cycle Assessment: Process and product life cycle analyses that help determine the true environmental impact of products.