Our promises

A brand is a promise: this is our credo. Unlike our competitors, we have a small but strong, well-defined and clearly differentiated brand portfolio that we know from A to Z. Our brands offer market-specific solutions for our business partners, respond to our guests’ needs, and feature all those little extras that make a partnership or a stay with us so special.

Radisson Blu: Hotels that love to say yes

In 2010, Radisson reached the top: by becoming Europe’s largest upper upscale brand*. We are proud of the success we have achieved with Radisson Blu. This first-class, full-service brand combines a strong Scandinavian heritage with contemporary architecture and interiors by leading designers and offers innovative service concepts. Across Europe, the Middle East and Africa, Radisson Blu offers a 100% Guest Satisfaction Guarantee. Our portfolio of hotels in operation and under development features more than 250 properties with a total of 59,000 rooms. Our “new breed” hotels are internationally acclaimed and award-winning buildings: landmarks and flagships with iconic architecture and creative design that make us stand out from the crowd. Our development for Radisson Blu focuses on primary markets, on city centres, conference locations, airports and resorts; and we mainly enter into management and in special cases franchise and lease agreements. Radisson Blu is also our key to entering new markets: the emerging countries of the African continent, for instance.

Upper upscale competitors: Hilton, Marriott and Sheraton.

Park Inn by Radisson: It’s all about you

2010 saw a new name for our dynamic mid-market, full-service brand Park Inn: with Park Inn by Radisson we linked our two core brands and now combine Park Inn’s impressive growth story with Radisson’s strength and reputation. With Park Inn by Radisson, we grew from 0 to 143 hotels in just seven years, and now offer more than 26,000 rooms in operation and under development – and the growth pace is increasing! At Park Inn by Radisson, guests can expect excellent value for money. Our hotels concentrate on the essentials and offer a warm welcome in a stress-free, safe and clean environment, comfortable and colourful rooms, and personal service. Our main focus for Park Inn by Radisson is to grow through management and franchise agreements. The brand can be found in primary, secondary and tertiary markets in city centres, suburban locations and near train stations and airport terminals. In existing markets we work with a cluster strategy (market depth rather than width), creating operational and sales synergies – and in new markets Park Inn by Radisson usually follows in the footsteps of Radisson Blu. Park Inn by Radisson is also designed to make re-branding easy: our development partners benefit from one of the smartest and most efficient conversion packages in the hospitality industry.

Mid-market competitors: Holiday Inn, Mercure and Scandic.

Hotel Missoni: Bold. Passionate. Fashionable

Hotel Missoni is the newest member of the Rezidor family – born after a worldwide licence agreement we signed with the famous Italian fashion house Missoni. In collaboration with the founder and grand lady Rosita Missoni, we created a distinctly different and cutting-edge lifestyle hotel brand. Fabrics featuring the iconic Missoni patterns and colours, furniture and accessories from Missoni’s home collection, as well as selected pieces by contemporary designers, make Hotel Missoni a truly unique experience. Restaurants like “Cucina” serving Mediterranean dishes that pamper every palate (many recipes are taken from the Missoni family’s private cookbooks), bars where you can sip the best Italian coffee, and wellness & spa areas in which to relax and rejuvenate complement the properties. Rosita Missoni gives each hotel its own individual look inspired by the local culture – the brand made its debut in 2009 in Edinburgh (followed by Kuwait City in early 2011), and is now targeting further trendy destinations worldwide. Rezidor develops Hotel Missoni mainly under management agreements in fashionable cities as well as in up-and-coming resort areas.

Life-style competitors: W Hotels, Adition by Marriott and Andaz by Hyatt.

Country Inn

Country Inn offers a mid-market alternative for those seeking a cosy, charming and familiar hotel experience with limited service. Rezidor is currently reviewing this brand, and is not actively developing it.

Regent

In line with our strategic decision to focus on our core brands, Rezidor and the brand owner of Regent, Carlson, sold the Regent luxury brand in mid-2010 to the Taiwan-based Formosa International Hotel Corporation. Based on a transitional service agreement, Rezidor continues to oversee the daily operational business of Regent hotels in Europe, the Middle East and Africa.

*Source: MKG Hospitality Ranking