Management contracts Under a management contract, Rezidor provides management services for the hotel owner in exchange for a fee. The business belongs to the owner, who is responsible for all investments in and costs of the hotel. |
Franchise contracts Under a franchise contract, Rezidor authorise a hotel owner to operate its hotel under one of our brands in exchange for a fee. The owner has access to our reservations system and is provided with marketing support and other know-how to operate the hotel. To maintain brand image and value, franchisees are required to meet specified brand standards. |
Lease contracts Under a lease contract, Rezidor lease a hotel building from a property owner or other partner and are entitled to all the benefits of, and carry the risks associated with, operating the hotel. |
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Brand, marketing, distribution, reservation, purchasing | Rezidor | Rezidor | Rezidor |
Employees | Hotel owner | Hotel owner | Rezidor |
Financial commitment by Rezidor | In some cases, performance guarantees | None | Rent - fixed or variable |
Maintenance investments by Rezidor | None | None | 4–5% of leased revenue |
Revenue for Rezidor | Base fee as % of total revenue Incentive fee as % of GOP Marketing fee based on total room revenue Reservation fee based on no. of reservations |
Licensing fee as % of total room revenue Marketing fee based on total room revenue Reservation fee based on no. of reservations |
All revenue (room sales and F&B sales) |
EBITDA margin | 70–80% | 50% | 8–15% |