Sales and marketing

Rezidor’s Sales, Marketing & Distribution department promotes our business across Europe, the Middle East and Africa, and around the world. Our expanded Global Sales Team now consists of 90 employees in seven regional offices, taking care of local, national and international markets and/or brand-specific marketing. In 2010, we created a dedicated workforce in the UK in order to support Park Inn by Radisson in this key market.
Rezidor’s corporate and multi-brand teams develop and execute our strategies per market, and promote our brands through strong image and tactical campaigns, contemporary brand websites (in the wake of the launch of www.radissonblu.com in 2009 came the launch of www.parkinn.com the following year), social media, and additional online tools such as search engine optimisation.

We work with more than 40 travel and non–travel partners, offer travel agents the unique loyalty programme Look to Book, and our guests the successful loyalty programme Club Carlson^SM (former goldpoints plus^SM), which exceeded 1 million members in Europe, the Middle East and Africa in 2010 and has over 6 million members worldwide.