Year in review 2013Vodafone 2015
Our strategy adapts to fit to, and shape, a fast-moving environment. But at its heart is our consistent commitment to differentiation through investment in our network and services.
Our strategy is focused on four main areas:
- Consumer 2015 A new strategic approach to consumer pricing and bundling in Europe, in order to offer customers greater freedom of usage and, at the same time stabilise ARPU.
- Enterprise 2015 We are strengthening our position in enterprise, enhancing our product offering to large and medium‑sized businesses and creating a dedicated enterprise operational structure.
- Network 2015 We are focused on supporting high speed data services and delivering a consistently excellent data experience.
- Operations 2015 We aim to further simplify our business model both across and within countries.