We plan to open
or convert an additional 150 to 200 U.S. Best Buy stores
to this model by the end of fiscal 2006. By year-end, we
expect to operate 250 to 300 segmented stores.
Second, we will strengthen and expand our service offerings.
We see opportunities in the marketplace to become the
premier national provider of computer services and to support
booming sales of digital televisions, which are much
more complex than the analog televisions they replace.
Therefore, two areas we are targeting for growth include
Geek Squad services and home theater installation.
Third, we will work to boost employee retention. This effort
will draw on insights from our customer centricity stores,
which have higher retention than our other stores, and our
strengths-based approach to management.
Fourth, we will add individualized marketing capabilities to
our skills in mass marketing, as certain customer segments
do not rely on the mass media for their information.
Fifth, we will simplify our internal
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processes so that they can adapt to changing customer needs.
Clearly, these five goals are linked. We expect higher returns
if knowledgeable and experienced employees deliver innovative
products and services that suit changing lifestyles
and reach new customers through individualized marketing
programs…all supported by more agile supply chain and
technology systems.
Increasing Our Operating Income Rate
We believe this work supports our corporate goal of achieving
a 7-percent operating income rate in the next three
years. We have set this aggressive profit goal to stimulate
thinking and innovation in the business. Our roadmap
to the 7-percent goal has four components: the organic
growth fueled by our transformation to customer centricity,
including the expansion of our services business; better
supply chain management and merchandising; the reduction
of our total cost of ownership in information technology;
and expansion of the operating income rate of our
stores in Canada.
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