Slide 14 of 24
Notes:
- This slide graphically depicts what is called the 3-tier system in the wine industry. Producer – Wholesaler – and Retailer or Restaurateur
- For many years, the system was fairly well-balanced, with probably too few U.S. producers, which resulted in imported producers taking a larger share of the U.S. market.
- Recently, several trends have emerged that change the relative balance:
