Allstate is Growing and Innovating
Insurance is a competitive market, and we know consumers have choices. That’s why we developed a differentiated customer-focused strategy to deliver unique value propositions for our three underwritten brands: Allstate, Esurance and Encompass. This enables us to provide more personalized value to each segment for an enriched customer experience.
We’re also innovating in technology and other areas to strengthen consumer interactions, simplify processes, reduce costs and bolster our responsiveness to customers. Our goal is to provide a customer experience that offers service, connectedness, safety, preparedness and value—in short, to make it easy for people to do business with any of our brands anytime, anywhere and in any way.
Smart driving meets smartphones
In 19 states as of year-end 2014, Allstate’s Drivewise® mobile app provides near-real-time updates with each trip. Using data including mileage, braking, speed, and time of day, Allstate rewards drivers who voluntarily sign up for the service for driving safely. Allstate also announced an enhanced mobile app in January 2015 to offer new services such as Fast Mobile e-Payment.
Be prepared for anything
The Allstate Digital Locker® home inventory app keeps an inventory of your personal property where nothing can happen to it—perfectly organized and accessible to you at a moment’s notice, in case of an emergency.
Esurance and the Super Bowls
In January 2015, Esurance debuted its new advertising
campaign—“Sorta You Isn't You”—during Super Bowl XLIX, which also marked its first ever in-game advertisement. This followed up on 2014’s successful post-game Twitter sweepstakes—#EsuranceSave30—that aired immediately after the conclusion of Super Bowl XLVIII. Both high-profile marketing campaigns increased consumer awareness and generated new business as Esurance expanded its product portfolio and geographic reach to additional states.
Encompass growth continues
Encompass grew policies in force and premiums written in 2014. It continued to focus on mass affluent households in the United States who seek professional advice from independent agents and often purchase a single annual “package” policy with one premium, one bill, one policy deductible and one renewal date.
Answer Financial
Answer Financial, an independent personal lines insurance agency, serves self-directed, brand-neutral customers who want a choice between insurance carriers. It offers comparison quotes for auto and homeowners insurance from about 25 insurance companies.