2015 Online Annual Report

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Protecting What Matters Most

Insurance. It’s all about protecting people from losses, right? But it’s just as important to help people prevent losses in the first place, by helping them better understand the risks they face.

That’s what Allstate’s all about, whether you work with an agent or prefer to shop for insurance online. We serve and satisfy our customers in a variety of ways through our Allstate, Esurance and Encompass brands and Answer Financial business.

Our Allstate exclusive agency owners want to know customers’ needs and understand their unique circumstances. By understanding customers’ potential risks, risk tolerance and what they can afford, they can provide personalized guidance on coverage options. This positions agency owners, staff and financial specialists as trusted advisors who can help customers make smart decisions about how to best use their hard-earned money to protect what matters most to them.

We are Allstate's Promise

What does it mean to be a trusted advisor? Eight Allstaters discuss their experiences and reflect on what it takes to build long-lasting relationships with customers.

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Truly Taking Care of the Customer

Allstate helped reunite customer Terry Dietrich with her 1972 Corvette Stingray – 43 years after it was stolen.

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Beyond Insurance

Allstate offers a wealth of information to help consumers better manage their risks – including advice on what may be one of the most difficult aspects of bringing home a newborn: correctly installing the car seat.

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Bringing the Allstate Brand Strategy to Life

In its marketing and advertising programs, Allstate continued to highlight the advice, expertise and broad range of protection solutions its Allstate agencies offer, further positioning these agencies as trusted advisors. We also inform consumers how they can save by bundling together multiple policies, such as auto, home and life insurance.

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New Homeowners Survival Guide

Buying a first home can be overwhelming, but Allstate agents can help you stay on top of your new lifestyle and responsibilities. In a lighthearted and modern way, a new animated, digital campaign promotes tips for new homeownership and Allstate brand homeowners product benefits like Claim-Free Rewards, Claim RateGuard® and Welcome Discount. Learn more at HomeOwnerSurvival.com

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Esurance continued to provide “Insurance for the Modern World®” through innovative technology to customers who want a rewarding, hassle-free experience, competitive prices and amazing service – 24 hours a day, 7 days a week. Esurance has expanded its product offerings and geographic reach to sell auto insurance in 43 states and one Canadian province, homeowners in 25 states, renters in 20 states and motorcycle in 11 states as of year-end 2015.

Super Bowl 50

Esurance took advantage of the biggest media stage of the year – Super Bowl 50 – with two television commercials airing pre- and post-game. The first commercial kicked off the Esurance Pass It On Sweepstakes to give away over $1 million, with multiple winners each quarter throughout the game. The second commercial extended the sweepstakes into overtime with a grand prize of $250,000 to one lucky winner.

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Encompass provides a simplified approach to comprehensive protection with its EncompassOne® policy. A customer works with an independent agent who offers protection for his or her home, car, and important possessions – like collectibles and art – under one simple policy with a single premium and deductible. Encompass offers three tiers of protection, with varying limits and features, so a customer can find the policy that best fits his or her life.

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Answer Financial offers shoppers in all 50 states the opportunity to compare prices and purchase auto and home insurance from more than 20 top companies through its award-winning website or customer call center. With over 3.4 million vehicles and homes insured, Answer Financial has become one of the largest auto & home insurance agencies in the United States.

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