Information & Media:
Providing Valuable Insights to Global Markets
McGraw-Hill Information & Media’s market-leading brands have a common focus: generating growth opportunities by integrating into customers’ workflows and infrastructure. By strengthening its technology infrastructure, Information & Media is enhancing its value-added relationships and better leveraging its brands’ industry-leading positions. The development of a robust technology infrastructure with common capabilities—part of a strategic Company-wide effort to leverage technology—is the framework that Information & Media will build upon and use to reshape its business and deliver premium services that transform data into valuable insights.
Examples of Emerging Model
| ArchitecturalRecord.com’s homepage |
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User-generated content has become widespread on the Internet.
Online communities provide an opportunity to build loyalty
through a dialogue with industry experts and from their
peers instead of a simple presentation of information
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| McGraw-Hill Construction.com’s homepage |
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The greater Information & Media’s ability to understand
and segment online customer needs and behavior, the better
positioned its brands are to compete for advertising dollars
- McGraw-Hill
Construction generates premium prices for ads placed in
its new video library that are targeted at specific customers
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| J.D. Power and Associates’s widget for the automotive industry |
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Advanced tools now enable the creation of a personalized
customer experience
- Information & Media’s brands package content into downloadable "widgets" for greater value and customer engagement
- PlattsOil news is followed on Twitter by energy market participants at http://twitter.com/plattsoil
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