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We
are constantly looking for new customers to make Charter One their
primary financial institution where they will take advantage of the
many products and services we continually offer them. Between deposit
and lending sales efforts, we attracted nearly 600,000 new customers
last year. All of our new customer programs are ongoing initiatives,
emphasizing our aggressive pricing. These programs combine a mix of
convenience, creativity in execution and sheer determination. They
include: onsite sales visits to businesses and other organizations;
extended office hours, typified by Prime Time Tuesday where our retail
offices remain open as late as 7:30 p.m.; event programming where
we create location-specific sales opportunities out of venues such
as art festivals and sporting events; and a grocery store branch program
that is second to none in generating new deposit and checking accounts.
Finally, we make extensive use of direct mail. In 2001 alone, we sent
nearly 15 million Totally Free Checking and other direct mail pieces
designed to attract the next potential great customer of Charter One. |
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