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While 2002 was a challenge for just about every market, Northern
California was one of the hardest hit. “The downturn here was more dramatic
because of the contrast. We were coming off a period of rapid growth,” says
Christopher Peatross, Managing Director for the San Francisco Bay Area. “During
2002, rental rates in Northern California plummeted almost as quickly
as they had peaked during the boom, reaching a level in the San Francisco
Bay Area commensurate with those of 10 years ago.”
Nonetheless, at year-end, when vacancies in the overall market stood
at 16%, CarrAmerica’s vacancy rate was approximately 5%. And the company
continued to sign lease agreements at the rate of more than one transaction
a week—over 500,000 square feet during the course of the year. According
to Peatross, that strong performance, even in the face of a dismal economy,
was the result of three factors: “One, we didn’t experience
as great a fallout due to the dot-com bust because of the financial stability
and strong credit position of our tenants. Two, we have exceptional inventory—quality
properties in premier locations—and three, we enjoy great teamwork
in a challenging environment.” On average, each of CarrAmerica’s
managers in Northern California has more than 15 years of experience—most
of it in the Bay Area market. “We view ourselves as a local company,” says
Peatross. “We have our ear to the ground. We have strong relationships
that yield steady results.”
That ear-to-the-ground approach, combined with the right inventory
and location, led to the team’s largest lease agreement of the year.
When Safeway Inc. decided to consolidate purchasing nationwide, the choice
was CarrAmerica Corporate Center (shown here) for their 145,350-square-foot
new offices. Located in Pleasanton, near Safeway’s corporate
headquarters, CarrAmerica Corporate Center is a one-million-square-
foot, eight-building
complex near the intersection of two interstate highways, a major BART
terminal intersection and central to the Bay Area.
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