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| Domestic operating income as reported and excluding noncomparable items is as follows: |

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The following discussion of domestic operating results excludes the
effect of noncomparable items to provide a more meaningful comparison
between years. While the table of noncomparable items on page 19
indicates the effect on net income and earnings per share for each item,
the above table includes only the effect on operating income. In
addition, this table includes the reclassification effect related to the
implementation of SFAS No. 125 as contrasted with the accounting
treatment prior to implementation of this standard.
Domestic operations revenue increased 0.9% in 1998 to $38.46 billion, compared to $38.13 billion in 1997. Revenue results included a 1.1% increase in Retail revenues, a 1.3% increase in Services revenues and a 1.0% decrease in Credit revenues. In 1997, domestic operations revenues increased 10.0%, led by a 24.4% increase in Credit revenues. Gross margin as a percentage of domestic merchandise sales and services declined 70 basis points to 25.7% from 26.4% in 1997. The decline is due to increased promotional activity in the Retail segment. In 1997, gross margin as a percentage of domestic merchandise sales and services remained flat at 26.4% as the Retail gross margin rate declined due to higher promotional activity, but was offset by an improvement in the Services gross margin. Selling and administrative expense as a percentage of domestic revenues improved 10 basis points in 1998 to 20.1% from 20.2% in 1997. The improvement was primarily attributable to improved Retail expense leverage, partially offset by increased operating expenses within Credit and Services. In 1997, selling and administrative expense as a percentage of domestic revenues improved 70 basis points to 20.2% from 20.9% in 1996. The improvement was primarily attributable to leveraging payroll and other employee related costs in the Retail segment, partially offset by increased marketing in the Services segment.
INFLATION
OUTLOOK
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION |
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