Global branding
Success in Europe has also been fueled by innovation. In April 2000, UPS became the first carrier in Europe to introduce wireless shipment tracking. And in the Benelux region, customers purchasing goods on the Web can pick up their packages at any of more than 500 Texaco service stations. An ideal solution for those who find home delivery inconvenient, consumers receive an e-mail notifying them that their package has arrived at the service station of their choice.

In Latin America, growth continued as UPS acquired the assets of Challenge Air, propelling the company to the region’s largest air cargo and express carrier. And, in Asia, UPS announced additional flights into Thailand and a joint venture with JetAir Ltd., India’s largest General Sales Agent, to provide international express delivery services in India. Most important, UPS was awarded the right to fly directly to China from the United States. Symbolizing much of the vast opportunity in Asia, China offers the greatest potential for growth of any market in the world. UPS begins six weekly flight segments to Shanghai and Beijing in April 2001.