Opportunity to Capitalize on Plug Power’s Established Lead
Potential Early-Mover Advantages
Diminishing Alliance Options
Capture market share and establish market leader positions -- discouraging other entrants. Late movers will find it much harder to establish a unique value proposition.
Competitors are moving forward, decreasing the strategic alternatives available. For example, distribution channels are being locked up.
Long learning curve on products, business relationships and technology is needed to create a business in an embryonic market.
Plug Power’s strategy is to be first to market.
Plug Power already has two strong distribution partners in GE and DTE Energy Technologies.
Plug Power has a strategic intellectual advantage, is actively working with several supply partners and will be poised to optimize profits when this market develops.
Features of Disruptive Technologies