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FISCAL 1999 COMPARED TO FISCAL 1998
Net sales increased by $151.0 million,
to $1,308.7 million, or 13.0% over 1998. Operating income was $101.6 million in 1999 compared to $66.9 million in 1998.
Retail store sales in 1999 increased by
$126.9 million, to $1,099.9 million, or 13.0% over 1998. The percentage of the Company’s net sales
derived from its retail stores in 1999 remained consistent with 1998 at 84.0%. The increase in retail
store sales was attributable to the 35 net new stores opened in 1999, the first full year of operation
of the 35 non-comparable stores that opened in 1998, and a $74.9 million, or 8.7%, increase in
comparable store sales from the previous year. The Company believes the increase in comparable store
sales can be attributed to improvements in its merchandise offerings which more accurately reflected
the styling, fit and colors that appeal to its customer.
Catalog sales in 1999 increased by
$24.1 million, to $208.8 million, or 13.0% over 1998. The percentage of the Company’s total sales
derived from its catalog in 1999 remained consistent with 1998 at 16.0%. Catalog productivity, as
measured by both sales per catalog and sales per page distributed, improved over 1998. Sales per
catalog distributed increased 4.7%, from $3.22 in 1998 to $3.37 in 1999, on circulation of
approximately 56.7 million catalogs in 1999 versus 52.6 million catalogs in 1998. Sales per page
distributed improved 17.6%, from $3.58 per hundred in 1998 to $4.21 per hundred in 1999. In November
1999, the Company launched its e-commerce website, www.talbots.com.
The
Company believes that the increase in catalog sales was primarily due to
continued improvements in its merchandise offerings, which had a
stronger appeal to its customers and more closely met their
expectations. The Company attributes the improvement in catalog
productivity to its strategy of reducing catalog pages, eliminating
certain unproductive mailings and more focused customer targeting.
Cost of
sales, buying and occupancy expenses decreased as a percentage of net
sales to 63.8% in 1999 from 66.0% in 1998 due to improved merchandise
margins which resulted from stronger full price selling and reduced
markdowns resulting from more effective inventory management.
Additionally, strong full price selling created increased leverage on
occupancy costs.
Selling, general and administrative
expenses increased slightly as a percentage of net sales to 28.4% in 1999 from 28.2% in 1998. The
increase in selling, general and administrative expenses as a percentage of net sales was mainly due
to higher marketing expenses related to the Company’s advertising campaign and higher information
services expenses, including its Year 2000 remediation efforts. This was substantially offset by
leverage improvements on catalog production expenses, including a planned reduction in page count,
matched with increased overall circulation designed to maximize sales productivity per page, as a
percentage of sales.
Interest
expense, net, decreased by $0.8 million, to $6.5 million in 1999, due to
lower average debt levels and borrowing rates. Interest expense
decreased from $8.3 million in 1998 to $7.4 million in 1999 due to a
combination of lower debt levels and interest rates. The average total
debt, including short-term and long-term bank borrowings, was $117.9
million in 1999 compared to $125.9 million in 1998. The decrease in
borrowings was mainly due to improved operating cash flows resulting
from an increase in net income and improvements in inventory management.
The average interest rate, including interest on short-term and
long-term bank borrowings, was 6.28% in 1999 compared to 6.58% in 1998.
The
effective tax rate for the Company remained at 38.5% in 1999.
SEASONALITY AND QUARTERLY
FLUCTUATIONS
The nature of the Company’s business
is to have two distinct selling seasons, spring and fall. The first and second quarters make up the
spring season and the third and fourth quarters make up the fall season. Within the spring season,
catalog sales are stronger in the first quarter while retail store sales are slightly stronger in the
second quarter. Within the fall season, catalog sales and retail store sales are the strongest in the
fourth quarter.
The following table sets forth certain
items in the Company’s unaudited quarterly consolidated statements of earnings as a percentage of
net sales. The information as to any one quarter is not necessarily indicative of results for any
future period.
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FISCAL QUARTER ENDED |
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APRIL
29, 2000
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JULY
29, 2000
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OCTOBER
28, 2000
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FEBRUARY
3, 2001
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| Net
sales |
100.0% |
100.0% |
100.0% |
100.0% |
| Cost
of sales, buying and occupancy expenses |
55.6% |
65.4% |
54.2% |
59.7% |
| Selling,
general and administrative expenses |
29.4% |
27.7% |
31.3% |
28.8% |
| Operating
income |
15.0% |
6.8% |
14.5% |
11.5% |
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FISCAL QUARTER ENDED |
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MAY
1,
1999
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JULY
31,
1999
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OCTOBER
30,
1999
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JANUARY
29,
2000
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|
|
|
|
|
|
|
|
| Net
sales |
100.0% |
100.0% |
100.0% |
100.0% |
| Cost
of sales, buying and occupancy expenses |
58.1% |
71.2% |
58.9% |
66.4% |
| Selling,
general and administrative expenses |
30.7% |
26.3% |
30.4% |
26.7% |
| Operating
income |
11.2% |
2.5% |
10.7% |
6.9% |
The
Company’s merchandising strategy focuses on liquidating seasonal
inventory at the end of each selling season. Generally, the Company
achieves this goal by conducting major sale events at the end of the
second and fourth quarters. These events produce an increase in sales
volume; however, since marking down the value of inventory increases
expense, the Company’s cost of sales, buying and occupancy expenses as
a percentage of net sales is increased. Merchandise inventories
typically peak in the third quarter.
The
Company’s selling, general and administrative expenses are strongly
affected by the seasonality of sales. The two key elements of this
seasonality are (1) the catalog circulation strategy, which affects
catalog sales volume and produces commensurately high catalog production
costs, and (2) the major semiannual sale events in the second quarter
and the fourth quarter, which require additional store payroll and
supplies. Another factor is the store expansion program, which results
in having more stores open in the fall than at the beginning of the year
and, therefore, results in higher store payroll and operations-related
expenses.
The
combined effect of the patterns of net sales, cost of sales, buying and
occupancy expenses and selling, general and administrative expenses,
described above, has produced higher operating income margins, as a
percentage of sales, in the first and third quarters.
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