From toddlers to seniors, Funnoodle continues to be a top choice in water activity toys, with an innovative lineup of pool floats and water recreational products that will be seen bobbing in pools and at the beach this summer. We’ve combined technologies from our Go Fly A Kite products with our traditional Funnoodle foam noodles to create vibrant sea-themed creatures, taking the classic Funnoodle product to the next level.

This year, kids and adults can watch their favorite characters, including Spider-Man®, Care Bears™ and Shrek™, soar across the skies with brand new kite designs that will please kids and recreational kite fliers, and top-level designs that appeal to the most expert kite enthusiasts. Under our Go Fly A Kite division’s Air Creations® brand, we have strategically driven sales in the licensed poly kite category by incorporating key licenses from JAKKS’ robust license portfolio.

You won’t have to look far to find JAKKS outdoor products—our kites are offered in Wal-Mart, Target, Toys “R” Us and over 6,400 specialty stores nationwide. In 2004, the addition of “Dollar” store accounts, including Dollar General, Dollar Tree and Family Dollar, have further expanded our presence at retail. JAKKS also secured the Sam’s Club kite business, the largest kite retailer (in dollars) in the U.S.

Our Storm water blasters and Laser Challenge™ laser guns are great alternative outdoor products that get kids active and running loose outdoors. We took the time in 2004 to re-design the Storm line of water guns and have re-launched the line in 2005 with new designs and features.