JAKKS Pacific continues to dominate the growing plug and play video game category—a category first created by JAKKS—with our award-winning Plug It In & Play TV Games™ product line. The TV Games story first began in 2002, when JAKKS acquired ToyMax and saw the tremendous potential of one particular product they had in their mix—a line of hand-held controllers that contained multiple games and plugged into a standard TV. In 2003, we quietly began amassing top properties and gaming licenses that we felt had a true fit with the brand.

And 2004 saw a new era for TV Games with the introduction of over 12 new TV Games units, such as Ms. Pac-Man, Spider-Man and World Poker Tour® TV Games, and our lineup of preschool titles also launched in 2004, featuring Blue’s Clues®, Disney® characters and SpongeBob SquarePants™. Our Ms. Pac-Man® TV Games topped a remarkable number of retailers’ hot holiday toy lists, and the TV Games brand overall received numerous prestigious industry awards, received numerous prestigious industry awards, including the TIA’s nomination for Best Electronic Entertainment Toy of the Year and the Best Videogame of the Year Award at the Ultimate Toy Awards Show.

We established and expanded our presence at traditional toy and electronic outlets such as Wal-Mart, Toys “R” Us, Target, Best Buy, Circuit City and Game Stop, to name a few. In addition, TV Games distribution continued to grow in non-traditional outlets such as Walgreens, Bed Bath & Beyond, Robinsons-May and Urban Outfitters. We are now selling our TV Games in more than 500 different retail customers worldwide.

With new product innovations and licenses, we expect to see tremendous growth both domestically and internationally for this product line, and as we enter 2005, we have over 20 new TV Games titles slated to launch, including Star Wars®: Revenge of the Sith™ and Dragon Ball Z TV Games, Dora the Explorer and Disney Princess TV Games and game show classics like Wheel of Fortune® and Jeopardy!® TV Games.