U.S. Cellular is committed to supporting education, because we believe strong schools build strong communities.
In 2011, we contributed $1 million to K-12 schools nationwide through our signature education program, Calling All Communities. To participate, community members visited U.S. Cellular stores for unique voting codes they could use to vote online for the school of their choice; thus, the program helped to drive traffic to our retail stores and website.
During the four-week campaign, more than 1.5 million votes were cast for 2,700 schools. The 18 schools that received the most votes were named Calling All Communities winners. We awarded 17 $50,000 prizes and one $150,000 grand prize, making a positive impact on more than 8,000 students.