United States Cellular Corporation operates on a customer satisfaction strategy, driving loyalty and performance by providing a comprehensive range of wireless services and products, superior customer support and a high-quality network.
U.S. Cellular improved its financial performance in 2011, despite challenging economic conditions and intense competition in our markets. We improved profitability through revenue growth and effective cost management, though fewer customer additions also contributed to keeping costs lower. We increased average revenue per customer through increased penetration of smartphones and higher-revenue data plans, and through growth in inbound roaming revenues. We also mitigated the impact of increases in smartphone sales and data use through effective management of device subsidies and network operating expenses.