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Excess global capacity in the steel industry and the
availability of competitive substitute materials has resulted in intense
competition and may exert downward pressure on our pricing
The highly competitive nature of the industry, in
part, exerts downward pressure on prices for some of our products. Competition
within the steel industry, both domestically and worldwide, is intense and it
is expected to remain so. We compete primarily on the basis of (1) price, (2) quality
and (3) the ability to meet our customers product needs and delivery
schedules. We compete with other mini-mills, which may have cost structures and
management cultures more similar to ours than integrated mills. However, we
also compete with integrated producers of hot rolled products, many of which
are larger and have substantially greater capital resources. As a result of
consolidation in the U.S. and worldwide, steel industry integrated producers
have cost structures that are now much more competitive. This has been brought
about by the bankruptcies and the resulting emergence of a number of integrated
steel producers with lower capital costs, new or renegotiated union work rules and
labor costs, the elimination or reduction of health care and pension legacy
costs, the introduction of more incentive based compensation, and a more
decentralized management structure. Likewise, with their lesser dependence on
scrap as a component of their raw material mix, these producers may also from
time to time enjoy a raw material cost advantage over the scrap-based
mini-mills. The reduction in costs enjoyed by many integrated steel producers
further increases the competitive environment in the steel industry and may
contribute to future price declines.
In addition, periodic global excess capacity in steel
manufacturing or weak demand for steel products has historically had a negative
impact on North American steel pricing. Both scenarios may recur, and as a
result could have a negative impact on our sales, margins and profitability.
Over the last decade, periods of weak demand, the construction of new
mini-mills, expansion and improved production efficiencies of some integrated
mills and substantial expansion of foreign steel capacity have all led to an
excess of manufacturing capacity. Increasingly this overcapacity, when combined
with periodic high levels of steel imports into North America, often at prices
substantially below the exporters home market prices exerts downward pressure
on domestic steel prices and has resulted in a reduction, of gross margins.
In the case of certain product applications, we and
other steel manufacturers also compete with manufacturers of other materials,
including plastic, aluminum, graphite composites, glass and concrete.
We may be unable to continue to pass on increases in
the cost of scrap and other raw materials to our customers, which would reduce
our earnings
If we are unable to pass on higher scrap and other raw
material costs to our customers, we will be less profitable. We may not be able
to adjust our product prices, especially in the short-term, to recover the cost
increases from scrap and other raw material prices, which have been sustained at
historically high levels. Our principal raw material is scrap metal, and prices for
scrap are subject to market forces largely beyond our control, including demand
by U.S. and international steel producers, freight costs and speculation.
A combination of a weak U.S. dollar and exceptionally
strong offshore demand for scrap could continue to reduce the available
domestic scrap supply, and has caused the price of domestic scrap to soar to
historical highs. These high scrap costs, even with the increased pricing for
our manufactured steel could erode or eliminate our gross margins. From time to
time, we have implemented scrap surcharges for certain of our products keyed to
published scrap indices. We have no assurance, however, that this will continue,
or that customers will agree to pay higher prices for our steel products
sufficient for us to maintain our margins, without resistance or the selection
of other suppliers or alternative materials.
Moreover, some of our integrated steel producer
competitors are not as dependant as we are on scrap as a major part of their
raw material melt mix, which, during periods of high scrap costs relative to
the cost of blast furnace iron used by the integrated producers, even with the
higher costs they pay for iron ore, coke, coking coal and other raw materials
used in their iron-making processes, may from time to time give them a raw
material cost advantage over mini-mills. In addition, our operations require
substantial amounts of other raw materials, including various types of alloys,
refractories, oxygen, natural gas and electricity, the price and availability
of which are also subject to market conditions.
We rely upon third parties for our supply of energy
resources consumed in the manufacture of our products. The prices for and
availability of electricity, natural gas, oil and other energy resources are
subject to volatile market conditions. These market conditions often are
affected by political and economic factors beyond our control. Disruptions in
the supply of our energy resources could temporarily impair our ability to
manufacture our products for our customers. Increases in our energy costs could
materially adversely affect our business, results of operations, financial
condition and cash flows.
We rely to a substantial extent on outside vendors to
supply us with raw materials that are critical to the manufacture of our
products. We acquire our primary raw material, steel scrap, from numerous
sources throughout North America. Purchase prices and availability of these
critical raw materials are subject to volatility. At any given time, we may be
unable to obtain an adequate supply of these critical raw materials on a timely
basis or on price and other terms acceptable to us.
If our suppliers increase the price of our critical
raw materials, we may not have alternative sources of supply. In addition, to
the extent that we have quoted prices to our customers and accepted customer
orders for our products prior to purchasing necessary raw materials, we may be
unable to raise the price of our products to cover all or part of the increased
cost of the raw materials.
Fluctuations in inventory levels of oilfield products
and service center products could adversely affect our sales
Industry-wide inventory levels of tubular goods for
the oil and gas industry can vary significantly from period to period depending
on industry cycles. These changes can have a direct adverse effect on the
demand for new production of tubular goods when customers draw from existing
inventory rather than purchase new products. As a result, our oil and gas
casing and tubing sales and results of operations may vary significantly from
period to period. Excessive inventories could have a material adverse effect on
price levels and the quantity of oil and gas casing and tubing and line pipe
products sold by us. In addition, we cannot assure that any excess domestic
capacity will be substantially absorbed during periods of increased domestic
drilling activity since foreign producers of oil and gas casing and tubing and
line pipe may increase their exports to the U.S. market.
In addition, the Company sells significant amounts of
plate, coil, cut-to-length, standard pipe and hollow structural products to
service centers. Inventory levels of service centers can vary significantly
depending on industry cycles and may have an impact on our sales and results of
operations due to excessive inventories.
Fluctuations in the value
of the U.S. dollar relative to other currencies may adversely affect our
business
Fluctuations in the value
of the U.S. dollar relative to other currencies may adversely affect our
business. A strong U.S. dollar makes imported steel less expensive, potentially
resulting in more imports of steel products into the U.S. by our foreign
competitors. As a result, our steel products that are made in the U.S. may
become relatively more expensive as compared to imported steel, which in the
past has had and in the future could have a negative impact on our sales,
revenues, margins and profitability.
Unexpected
equipment failures may lead to production curtailments or shutdowns
Interruptions in our
production capabilities would inevitably increase our production costs, and
reduce our sales and earnings for the affected period. In addition to equipment
failures, our facilities are also subject to the risk of catastrophic loss due
to unanticipated events such as fires, explosions or weather conditions. Our
manufacturing processes are dependent upon critical pieces of steel-making
equipment, such as our furnaces, continuous casters and rolling equipment, as
well as electrical equipment, such as motors and transformers, and this
equipment may, on occasion, be out of service as a result of unanticipated
failures. We have experienced and may in the future experience material plant
shutdowns or periods of reduced production as a result of such equipment
failures. Moreover, any interruption in production capability may require us to
make significant capital expenditures to remedy the problem, which could have a
negative effect on our profitability and cash flows. We may also sustain
revenue losses in excess of any recoveries we make under any applicable
business interruption insurance coverage we may have. In addition to such
revenue losses, longer-term business disruption could result in a loss of
customers, which could adversely affect our business, results of operations and
financial condition.
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