Leadership

Changing Storewide Business For Healthy Balance

While suits continue to drive our business at Men’s Wearhouse, Moores and K&G, the suit market continues to slowly decline. So, we’ve continued implementing strategies to help us be less reliant on suits.

In 2010, this included doing more storewide events that resulted in respectable increases in all of our product divisions. One example, designer denim, grew to more than $10 million in sales for the year.

We’re also merchandising our stores with products that are geared more toward the Millennials. More modern fit tailored clothing, slim fit dress shirts, casual sports wear, casual shoes and accessories are all having a positive impact.

We will support this strategy further in 2011 by running television commercials that highlight a wider variety of products and are a departure from the suit-centric commercials for which we are known.

Waking Up Sleeping Giants

In 2010, Men’s Wearhouse sold approximately $300 million in Big & Tall products. We believe this sector represents significant latent opportunities, so we’re using a three-pronged strategy to help drive incremental growth.

We’re expanding our Big & Tall inventories in all locations, and we’re expanding our Big & Tall presence online. Plus, we’re testing three freestanding Big & Tall locations in 2011.

These new locations will carry approximately half the assortment that a standard Men’s Wearhouse would normally carry, and the other half of the inventory will be comprised of products that are not carried in other locations.

Marketing To A Younger Generation

Our updated commercials and web presence are setting an expectation for Men’s Wearhouse with the Millennials, and we’re updating the look and feel of our stores to ensure that their in-store experience meets up to this heightened expectation.

The design, which features wood fixtures and earth tones, is warmer and more inviting. Implemented in approximately 35 stores in 2010, this design will be extended across all of our locations over the next few years.