New Markets

Taking The Tuxedo Market To New Levels

By refining our strategies and improving our execution in every aspect of our tuxedo business – including our involvement with bridal fairs, through direct-mail programs, and the call center – we enjoyed our best year to date in the tuxedo business.

Wedding groups remain a very strong driver for us in this area. Each wedding group represents roughly $1,000 to us, and we picked up 9 percent in this area in part by leveraging our strategic collaborations with industry leaders.

Capturing The Rental To Retail Opportunities

Tuxedo rentals are an important thread to the next generation of customers – the Millennials. For men between the ages of 17 and 35, renting a tuxedo from us is often the first time they enter one of our stores.

We’re working diligently to convert this from a one-time to a recurring experience through a growing number of initiatives and offers, ranging from free suit offers for the groom to discount incentives for the entire party.

Thanks to these efforts, today nearly one in five tuxedo rentals results in a follow up clothing purchase and a new Men’s Wearhouse customer.

Driving More Through E-Commerce

Online purchasing may well become the Millennial man’s preferred method for purchasing. Based on increasing traffic on all of our sites, it’s certainly a frontrunner for previewing inventory and current sales.

Men’s Wearhouse increased revenues driven through e-commerce by 150 percent to $15 million this past year, and we’ve just begun to scratch the surface in this area. Targeted email based on prior purchase history is another method we’re relying on to drive additional traffic to our sites.

E-commerce enables us to tailor offers to recipients based on their purchasing history, as well as to cross sell new product types, particularly for new customers like those who discover Men’s Wearhouse through tuxedo rental.

Plus, we’ve expanded our assortment online beyond what you might typically find in our Men’s Wearhouse stores.