Cincinnati Financial Corporation

2007 Annual Report on Form 10-K

February 29, 2008

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In addition, you will find information about your company's strategies and initiatives in The Cincinnati Experience, the Chairman and President's Letter and our quarterly letters to shareholders, as they become available. Together with the detailed analysis of the 2007 Annual Report on Form 10-K, these documents comprise a package of information similar to what appeared in our previous annual reports.
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Part I
Item 1. Business
Cincinnati Financial Corporation — Introduction
We are an Ohio corporation formed in 1968. Our lead subsidiary, The Cincinnati Insurance Company, was founded in 1950 to market property casualty insurance, which is our main business. Our headquarters is in Fairfield, Ohio. At year-end 2007, we had 4,087 associates, with 2,924 headquarters associates providing support to 1,163 field associates.
Cincinnati Financial Corporation owns 100 percent of four subsidiaries: The Cincinnati Insurance Company, CSU Producer Resources Inc., CFC Investment Company and CinFin Capital Management Company. In addition, the parent company has an investment portfolio, owns the headquarters building and is responsible for corporate borrowings and shareholder dividends. The Cincinnati Insurance Company owns 100 percent of our four insurance subsidiaries.
In addition to The Cincinnati Insurance Company, our standard market property casualty insurance group includes subsidiaries The Cincinnati Casualty Company and The Cincinnati Indemnity Company. This group markets a broad range of business, homeowner and auto policies in 34 states. Other subsidiaries of The Cincinnati Insurance Company include The Cincinnati Life Insurance Company, which markets life insurance policies, disability income policies and annuities, and The Cincinnati Specialty Underwriters Insurance Company, which began offering excess and surplus lines insurance products in January 2008.
The three other subsidiaries of Cincinnati Financial are CSU Producer Resources, which offers insurance brokerage services to our independent agencies so their clients can access our excess and surplus lines insurance products; CFC Investment Company, which offers commercial leasing and financing services to our agents, their clients and other customers; and CinFin Capital Management Company, which provides asset management services to institutions, corporations and individuals.
Our filings with the Securities and Exchange Commission are available, free of charge, on our Web site, www.cinfin.com, as soon as possible after they have been filed with the SEC. These filings include our annual reports on Form 10-K, our quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934. In the following pages we reference various Web sites. These Web sites, including our own, are not incorporated by reference in this Annual Report on Form 10-K.
Periodically, we refer to estimated industry data so that we can give information about our performance versus the overall insurance industry. Unless otherwise noted, the industry data is prepared by A.M. Best Co., a leading insurance industry statistical, analytical and insurer financial strength and credit rating organization. Information from A.M. Best is presented on a statutory basis. When we provide our results on a comparable statutory basis, we label it as such; all other company data is presented in accordance with accounting principles generally accepted in the United States of America (GAAP).
Our Business and Our Strategy
Introduction
Our company was founded more than 50 years ago by independent agents to support the ability of local independent property casualty insurance agents to deliver quality financial protection to people and businesses in their communities. Today, we operate much the same way, actively marketing standard market commercial insurance policies in 34 states through a select group of independent insurance agencies. We actively market all of our personal lines insurance policies in 22 of those states and began in January 2008 to market excess and surplus lines policies in five states through the same agencies that offer our standard market property casualty insurance products. We also seek to become the life insurance carrier of choice for the agencies that market our property casualty insurance products and offer other financial services to help agents and their clients, the policyholders.
Our company distinguishes itself in three key ways:
  We cultivate relationships with the independent insurance agents who market our policies and we make our decisions at the local level
  We achieve claims excellence, covering the spectrum from our response to reported claims to our approach to establishing reserves for not-yet-paid claims
  We invest for long-term total return, using available cash flow to purchase equity securities after covering insurance liabilities by purchasing fixed-maturity securities

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 1

Cultivating Relationships with Independent Insurance Agents
The U.S. property casualty insurance industry is a highly competitive marketplace with over 2,000 stock and mutual companies operating independently or in groups. No single company or group dominates across all product lines and states. Standard market insurance companies (carriers) can market a broad array of products nationally or:
  choose to sell a limited product line or only one type of insurance (monoline carrier)
  target a certain segment of the market (for example, personal insurance)
  focus on one or more states or regions (regional carrier)
In addition to the widely known standard market for property casualty insurance, the excess and surplus lines market exists due to a regulatory distinction. Generally, excess and surplus lines insurance carriers provide insurance that is unavailable to businesses in the standard market due to market conditions or due to characteristics of the insured that are caused by nature, the insured’s history or the nature of their business. Insurers operating in the surplus lines market are generally small, specialty insurers or specialized divisions of larger insurance organizations. Each markets through surplus lines insurance brokers.
Standard market property casualty insurers generally offer their products through one or more distribution channels:
  independent agents, who represent multiple carriers,
  captive agents, who represent one carrier exclusively, or
  direct marketing through the mail or Internet
Some carriers use more than one channel. For the most part, we compete with standard market insurance companies that market through independent insurance agents.
Independent Agency Distribution System
We are committed to the independent agency distribution system, offering our broad array of insurance products through this channel. We recognize that locally based independent agencies have relationships in their communities that can lead to policyholder satisfaction, loyalty and profitable business. Our field associates provide service and accountability to the agencies, living in the communities they serve and working from offices in their homes, providing 24/7 availability to our agents.
At year-end 2007, our 1,092 agency relationships had 1,327 reporting agency locations marketing our standard market insurance products. An increasing number of agencies have multiple, separately identifiable locations, reflecting their growth and consolidation of ownership within the independent agency marketplace. Reporting agency locations describes our agents’ scope of business and our presence within our 34 active states. At year-end 2006, our 1,066 agency relationships had 1,289 reporting agency locations marketing our insurance products. At year-end 2005, we had 1,024 agency relationships with 1,252 reporting agency locations. In addition to providing data on reporting agency locations, we continue to give agency relationships metrics, such as our penetration within each agency relationship.

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 2

Property Casualty Earned Premiums by State
In our 10 highest volume states, 882 reporting agency locations wrote 69.1 percent of our 2007 total standard market property casualty earned premium volume compared with 70.0 percent in 2006.
                                 
 
(Dollars in millions)   Reporting agency   Net earned   Percent of   Average premium
    locations   premiums   total earned   per location
 
Year ended December 31, 2007
                               
Ohio
    218     $ 664       21.2%     $ 3.0  
Illinois
    116       283       9.1       2.4  
Indiana
    101       218       7.0       2.2  
Pennsylvania
    77       188       6.0       2.4  
North Carolina
    69       154       4.9       2.2  
Georgia
    66       150       4.8       2.3  
Michigan
    95       146       4.7       1.5  
Virginia
    56       140       4.5       2.5  
Wisconsin
    47       114       3.6       2.4  
Tennessee
    37       103       3.3       2.8  
 
                               
Year ended December 31, 2006
                               
Ohio
    220     $ 695       22.0%     $ 3.2  
Illinois
    116       291       9.2       2.5  
Indiana
    98       225       7.1       2.3  
Pennsylvania
    75       190       6.0       2.5  
Michigan
    92       160       5.1       1.7  
Georgia
    62       147       4.6       2.4  
North Carolina
    70       144       4.5       2.1  
Virginia
    55       142       4.5       2.6  
Wisconsin
    51       119       3.8       2.3  
Kentucky
    38       103       3.2       2.7  
 
In 2006, the most recent period for which data is available, Cincinnati Insurance was the No. 1 or No. 2 carrier in approximately 75 percent of the reporting agency locations that have represented us for more than five years. The independent agencies that we choose to market our products share our philosophies. They do business person to person; offer broad, value-added services; maintain sound balance sheets and manage their agencies professionally. On average, we have a 14.9 percent share of the property casualty insurance in our reporting agency locations. Our share is 20.5 percent in reporting agency locations that have represented us for more than 10 years; 9.7 percent in agencies that have represented us for five to 10 years; 4.6 percent in agencies that have represented us for one to five years; and 0.8 percent in agencies that have represented us for less than one year.
Over the next decade, industry analysts predict successful agencies will have opportunities to increase their size on average almost three-fold. Agencies are expected to continue to pursue consolidation opportunities, buying or merging with other agencies to create stronger organizations and expand service. In addition to the growing networks of agency locations owned by banks and brokers, other agencies are addressing the consolidation by forming voluntary associations. These associations, or “clusters,” share back office and other functions to enhance economies, while maintaining their individual ownership structures.
Our largest single agency relationship accounted for approximately 1.2 percent of our total agency earned premiums in 2007. No aggregate of locations under a single ownership structure accounted for more than 2.5 percent of our total agency earned premiums in 2007.
Strengthening Our Agency Relationships
We follow a number of strategies to strengthen our relationships with the independent property casualty insurance agencies that market our products.
Emphasis on Relationships and Local Decision-making
We continue to expand the services we provide that support agency opportunities. Accessible field representatives are the first layer of support. Headquarters associates also provide agencies with underwriting, accounting and technology assistance and training. Company executives, headquarters underwriters and special teams regularly travel to visit agencies. Agents have opportunities for direct, personal conversations with our senior management team, and headquarters associates have opportunities to refresh their knowledge of marketplace conditions and field activities.
The field marketing representatives are joined by field representatives specializing in claims, loss control, machinery and equipment, bond, premium audit, life insurance and leasing. For example, our field machinery and equipment and loss control representatives perform inspections and recommend specific actions to improve the safety of the policyholder’s operations and the quality of the agent’s account.
Agents tell us they agree with the need to carefully select risks and assure pricing adequacy. They appreciate the time our associates invest in creating solutions for their clients while protecting profitability, whether that

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 3

means working on an individual case or developing modified policy terms and conditions that preserve flexibility, choice and other sales advantages.
Risk-specific Underwriting
We seek to be a consistent, predictable and reasonable property casualty carrier that agencies can rely on to serve their clients. Our field and headquarters underwriters make risk-specific decisions about both new business and renewals. On a case-by-case basis, we select risks we can cover on acceptable terms and at adequate prices rather than underwriting solely by geographic location or business class.
For new commercial lines business, this case-by-case underwriting and pricing is coordinated by the local field marketing representatives. Our agents and our field marketing, loss control, premium audit, bond and machinery and equipment representatives get to know the people and businesses in their communities and can make informed decisions about each risk. These field marketing representatives also are responsible for selecting new independent agencies, coordinating field teams of specialized company representatives and promoting all of the company’s products within the agencies they serve. Commercial lines policy renewals are managed by headquarters underwriters who are assigned to specific agencies and consult with local field staff, as needed.
We apply our risk-specific underwriting philosophy to personal lines new and renewal business in a different process. Each agency selects personal lines business from within the geographic territory that it serves, based on the agent’s knowledge of the risks in those communities or familiarity with the policyholder. New and renewal business activities are supported by headquarters associates assigned to individual agencies.
Competitive Insurance Products
We are committed to offering the property casualty products and services local agents need to serve their clients — the policyholders. Our products are structured to allow flexible combinations of property and liability coverages in a single package with a single expiration date. This approach brings policyholders convenience, discounts and a reduced risk of coverage gaps or disputes. At the same time, it increases account retention and saves time and expense for the agency and our company.
Our commercial lines packages are typically offered on a three-year policy term for most insurance coverages, a key competitive advantage. Although we offer three-year policy terms, premiums for some coverages within those policies are adjustable at anniversary for the next annual period, and policies may be cancelled at any time at the discretion of the policyholder. Contract terms often provide that rates for property, general liability, inland marine and crime coverages, as well as policy terms and conditions, are fixed for the term of the policy. The general liability exposure basis may be audited annually. Commercial auto, workers’ compensation, professional liability and most umbrella liability coverages within multi-year packages are rated at each of the policy’s annual anniversaries for the next one-year period. The annual pricing could incorporate rate changes approved by state insurance regulatory authorities between the date the policy was written and its annual anniversary date, as well as changes in risk exposures and premium credits or debits relating to loss experience, competition and other underwriting judgment factors. We estimate that approximately 75 percent of 2007 commercial premiums were subject to annual rating or were written on a one-year policy term.
In our experience, multi-year packages are somewhat less price sensitive for the quality-conscious insurance buyers who we believe are typical clients of our independent agents. Customized insurance programs on a three-year term complement the long-term relationships these policyholders typically have with their agents and with the company. By reducing annual administrative efforts, multi-year policies lower expenses for our company and for our agents. The commitment we make to policyholders encourages long-term relationships and reduces their need to annually re-evaluate their insurance carrier or agency. We believe that the advantages of three-year policies in terms of improved policyholder convenience, increased account retention and reduced administrative costs outweigh the potential disadvantage of these policies, even in periods of rising rates.
Our personal lines policies are offered on a one-year term, except homeowner policies in three states that represent less than one percent of total personal lines premium volume. Competitive advantages of our personal lines coverages include our credit structure and customizable endorsements for both the personal auto and homeowner policies. A newly introduced personal auto policy endorsement is replacement cost coverage for newly purchased vehicles. Popular homeowner endorsements include replacement cost for contents, inflation guard, identity theft expense coverage and advocacy services, flexible water damage coverages and enhanced replacement cost coverage for older homes.
Technology Solutions
We seek to employ technology solutions and business process improvements that complement our core values of local underwriting decisions, strong relationships with our independent agencies and superior claims service. In recent years, we have made significant investments in state-of-the-art information technology platforms, systems and Internet-based applications to:
  allow our agencies and our field and headquarters associates to collaborate more efficiently,

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 4

  provide our agencies the ability to access our systems and client data to process business transactions from their offices,
  automate our internal processes so our associates can spend more time serving agents and policyholders, and
  reduce duplication and make our processes more efficient to reduce company and agency costs.
Agencies access our systems and other electronic services via CinciLink®, our secure agency-only portal. CinciLink provides an array of Web-based services and content that make it easier to do business with us, such as commercial and personal lines rating and processing systems, policy loss information, sales and marketing materials, educational courses on our products and services, and electronic libraries for property and casualty coverage forms and state rating manuals.
Commercial Lines Technology — WinCPP® is our commercial lines premium quoting system. WinCPP is available in all of our agency locations in 32 of the 34 states in which we actively market insurance and provides quoting capabilities for nearly 100 percent of our new and renewal commercial lines business. In 2008, we plan to introduce WinCPP in our newest states — Washington and New Mexico. WinCPP provides a real-time agency interface, CinciBridge™, which allows automated movement of key underwriting data from an agent’s management system to WinCPP, reducing agents’ data entry and allowing seamless quoting and rating capabilities.
Many small business accounts written as Businessowners Policies (BOP) and Dentist’s Package Policies (DBOP) are eligible to be issued at our agency locations through our Web-based e-CLAS® policy processing system. (A businessowners policy combines property, liability and business interruption coverages for small businesses.) e-CLAS provides full policy lifecycle transactions including: quoting, issuance, policy changes, renewal processing and policy printing at the agency location. These features make it easier and more efficient for our agencies to issue and service these policies. At year-end 2007, e-CLAS was in use in 17 states representing 85 percent of our BOP and DBOP premiums, which are included in the specialty packages commercial line of business. We continue to roll out e-CLAS to additional states for these policy types, including two new states since the beginning of 2008. e-CLAS also utilizes CinciBridge to provide real-time agency interface. Our primary long-term technology objective is to complete development of e-CLAS for all of our commercial lines of business.
To respond to agency needs, a direct bill payment option is being made available for commercial lines policyholders. Our first step is to make the direct bill option available for policies issued through e-CLAS. We rolled out this capability to selected agencies in 2007 with full agency rollout in early 2008. Similar direct billing capability for selected commercial policies not issued through e-CLAS is anticipated by the end of 2008 with the intent to offer this capability for all policies as soon as practicable.
Since 2004, we have been streamlining internal processes and achieving operational efficiencies in our headquarters commercial lines operations through deployment of iView™, a policy imaging and workflow system. This system provides online access to electronic copies of policy files, enabling our underwriters to respond to agent requests and inquiries more quickly and efficiently. iView also automates internal workflows through electronic routing of underwriting and processing work tasks. At year-end 2007, more than 74 percent of in-force non-workers’ compensation commercial lines policy files were administered and stored electronically in iView.
E&S Technology — Cincinnati Specialty Underwriters and CSU Producer Resources employ a Web-based policy administration system to quote, bind, issue and deliver policies electronically to agents. This system also provides integration to existing document management and data management systems, allowing for straight-through processing of policies and billing.
Personal Lines Technology — Diamond is a real-time personal lines policy processing system, supporting all six of our personal lines of business and allowing once and done processing. Diamond incorporates features frequently requested by our agencies such as direct bill and monthly payment plans, local and headquarters policy printing options, data transfer to and from popular agency management systems and real-time integration with data from third-party sources needed to calculate final premiums such as insurance scores, MVR reports and address verification. At year-end 2007, Diamond was in use in 17 states representing approximately 97.5 percent of our personal lines premium volume. In 2008, we expect to deploy Diamond to agencies in eight additional states. Although we already market personal lines products in Maryland, Montana, New Hampshire, North Carolina and Vermont, we expect agencies in these states to respond favorably to Diamond’s advantages. We also expect to deploy Diamond to agencies in Arizona, South Carolina and Utah, new markets for our personal lines products.
In 2006, we introduced PL-efiles, a policy imaging system, to our personal lines operations. Through year-end 2007, we had transitioned information on current Diamond personal lines policies to PL-efiles and continue to work on imaging older policy information. The transition replaces paper format with electronic copies of policy documents. PL-efiles complements the Diamond system by giving personal lines underwriters and support staff

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 5

online access to policy documents and data that enable them to respond to agent requests and inquiries quickly and efficiently.
Claims Technology — Our property and casualty claims operation has streamlined processes and achieved operational efficiencies through the use of CMS, our claims file management system. Initially deployed in late 2003, CMS allows field and headquarters claims associates to process all reported claims in a virtual claim file. We continue to refine the system to add capabilities to make our associates more effective. During 2006, we issued tablet computers to our field claims representatives. These units allow our claims representatives to view and enter information into CMS from any location, including an insured’s home or agent’s office, and to print claim checks using portable printers. Agency access to selected CMS information was tested in the fourth quarter of 2007, with the full rollout due to be completed in early 2008.
Life Insurance Offerings Strengthen Agency Relationships
We support the independent agencies affiliated with our property casualty operations in their programs to sell life insurance. The products offered by our life insurance subsidiary round out and protect accounts and improve account persistency. At the same time, the life operation looks to increase diversification of revenue and profitability sources for both the agency and our company.
Our property casualty agencies make up the main distribution system for our life insurance products. We also develop life business from other independent life insurance agencies to provide us with penetration in geographic markets not served through our property casualty agencies. We are careful to solicit business from these other agencies in a manner that does not conflict with or compete with the marketing and sales efforts of our property casualty agencies. We emphasize up-to-date products, responsive underwriting, high quality service and competitive pricing.
Excess and Surplus Lines Operation Further Enhances Agency Relationships
In January 2008, we began accepting excess and surplus lines business from Cincinnati’s independent agencies in Georgia, Illinois, Indiana, Ohio and Wisconsin. These agencies have access to The Cincinnati Specialty Underwriters Insurance Company’s product line through CSU Producer Resources, the new, wholly owned insurance brokerage subsidiary of parent-company Cincinnati Financial Corporation. CSU Producer Resources has binding authority on all classes of business written through CSU and maintains appropriate agent and surplus lines licenses to process non-admitted business. CSU and CSU Producer Resources plan to expand into all states except Delaware on an excess and surplus lines basis as the new companies obtain the necessary state regulatory approvals.
We structured our new E&S operations to exclusively serve the needs of the independent agencies that currently market our standard market insurance policies. When all or a portion of a current or potential client’s insurance program requires E&S coverages, those agencies now can write the whole account with Cincinnati, gaining benefits not often found in the broader E&S market.
Producers can submit risks to CSU Producer Resources from a variety of classes, reflecting the mix of accounts Cincinnati agencies currently write in their non-admitted E&S markets. CSU Producer Resources currently markets and underwrites general liability coverages and plans to expand this to include commercial property, multi-peril insurance, miscellaneous professional liability and excess casualty in coming months.
Agency producers have direct access through CSU Producer Resources to our dedicated E&S underwriters, and they also can tap into their agencies’ broader Cincinnati relationships to bring their policyholders services such as experienced and responsive loss control and claims handling. Our new E&S policy administration system delivers electronic copies of policies to producers within minutes of underwriting approval and policy issue. CSU Producer Resources gives extra support to our producers by remitting surplus lines taxes and stamping fees and retaining admitted market affadavits, where required.
CSU was capitalized with $200 million from its parent company, The Cincinnati Insurance Company. That high level of funding underscores our commitment to help our independent agencies. Everything we do to increase their competitive advantages and success also helps us achieve our own long term growth and profitability goals.
Programs, Products and Services to Support Agency Growth
We complement the insurance operations by providing products and services that help attract and retain high-quality independent insurance agencies. When we appoint agencies, we look for organizations with knowledgeable, professional staffs. In turn, we make an exceptionally strong commitment to assist them in keeping their knowledge up to date and educating new people they bring on board as they grow. Numerous activities at our headquarters, in regional and agency locations, and online fulfill this commitment:
  At our headquarters, we conduct agency management roundtables for agency principals, as well as our regular schedule of commercial lines, personal lines and life insurance agent schools and seminars. These generally focus on Cincinnati product and underwriting information and sales tips. In addition to schools for agents, we make available seats for agents in our structured classroom training for new underwriting

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 6

    associates. Agency staff may return to their agencies after the class or stay and become fully grounded in Cincinnati philosophy by serving as an associate for a few years before returning to the agency.
  Associates travel to regional and agency locations to instruct classes and provide a variety of educational support services. Teams conduct seminars on a variety of topics, such as marketing seminars to promote cross-marketing of our products. Cincinnati associates also co-host client seminars with our agencies on a variety of topics such as risk transfer techniques. These customized programs address liability issues specific to classes of business, such as contractors or dentists.
  Agency staff can access the Learning Center through CinciLink, our secure agency-only Web site. The Learning Center offers convenient, online courses and Web conferences, including Cincinnati product information, Microsoft® Office topics and general business subjects. Our new producer and customer service representative curricula guide students through a progression of online courses and classroom instruction.
Except travel-related expenses for courses held at our headquarters, most programs are offered at no cost to our agencies. While that approach may be extraordinary in our industry today, the result is quality service for our policyholders and increased success for our independent agencies.
In addition to broad education and training support, we make financial services available through our non-insurance subsidiaries. We believe that providing these services enhances agency relationships with their clients, increasing loyalty while diversifying the agency’s revenues. CFC Investment Company offers equipment and vehicle leases and loans for independent insurance agencies, their commercial clients and other businesses. It also provides commercial real estate loans to help agencies operate and expand their businesses. CinFin Capital Management markets asset management services to agencies and their clients, as well as other institutions, corporations and individuals.
Superior Financial Strength Ratings
In addition to the ratings of our parent company senior debt, independent ratings firms award our property casualty and life operations insurer financial strength ratings based on their quantitative and qualitative analyses. These ratings assess an insurer’s ability to meet its financial obligations to policyholders and do not necessarily address all of the matters that may be important to shareholders.
We believe that our strong surplus position and superior insurer financial strength ratings are clear, competitive advantages in the segment of the insurance marketplace that our agents serve. Our financial strength supports the consistent, predictable performance that our policyholders, agents, associates and shareholders have always expected and received, and it must be able to withstand significant challenges. We seek to ensure that our performance remains consistent and predictable by aligning agents’ interests with those of the company, giving them outstanding service and compensation and earning their best business by enhancing their ability to serve the businesses and individuals in their communities.
As of February 29, 2008, financial strength ratings were unchanged from those reported for our standard market property casualty and life operations in our 2006 Annual Report on Form 10-K. As of December 21, 2007, our new excess and surplus lines subsidiary was awarded its first financial strength rating, an A (Excellent) with a stable outlook, from A.M. Best.
    Parent   Standard Market Property                      
    Company   Casualty Insurance   Life Insurance Excess and Surplus  
    Senior Debt   Subsidiaries Financial   Subsidiary Financial Subsidiary Financial  
    Rating   Strength Ratings   Strength Ratings Strength Ratings Outlook
                 
                Rating           Rating           Rating    
                Tier           Tier           Tier    
A. M. Best Co.
  aa-   A++ Superior 1 of 16   A+ Superior 2 of 16   A Excellent 3 of 16   Stable
Fitch Ratings
  A+   AA Very Strong 4 of 21   AA Very Strong 4 of 21         Stable
Moody’s Investors Services
  A2   Aa3 Excellent 4 of 12               Stable
Standard & Poor’s Ratings Services
  A   AA- Very Strong 4 of 21   AA- Very Strong 4 of 21         Stable
                 
 
  A.M. Best Co. — On May 21, 2007, A.M. Best affirmed its financial strength rating (FSR) of A++ (Superior) for our standard market property casualty group, citing its superior risk-adjusted capitalization, very strong operating performance, network of independent agents and strong overall underwriting results despite challenges to achieve profitability in the homeowner line of business. A.M. Best also affirmed its issuer credit ratings of aa+ for those property casualty insurance subsidiaries. Additionally, A.M. Best affirmed the FSR of A+ (Superior) and the issuer credit rating of aa- for The Cincinnati Life Insurance Company. The outlook for all ratings is stable.
    On December 21, 2007, A.M. Best assigned an FSR of A (Excellent) and an issuer credit rating of a to The Cincinnati Specialty Underwriters Insurance Company, our new excess and surplus lines subsidiary. A.M. Best cited an excellent level of risk-adjusted capital and the explicit and implicit support garnered from being part of Cincinnati Financial, somewhat offset by execution risk associated with a new initiative and increased competitiveness in the E&S market. The outlook is stable.

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 7

  Fitch Ratings — On October 8, 2007, Fitch Ratings affirmed its AA (Very Strong) insurer financial strength ratings for our three standard market property casualty insurance companies and The Cincinnati Life Insurance Company. Fitch said the ratings are based on the strong financial condition of our operating subsidiaries, excellent financial flexibility and successful total return investment strategy. The ratings consider the group’s investment concentration in a small number of common stocks and geographic concentration in Ohio and Midwestern states. The ratings outlook is stable.
  Moody’s Investors Service — On September 18, 2007, Moody’s Investors Service affirmed its Aa3 insurance financial strength ratings of the standard market property casualty insurance companies. Moody’s said the ratings reflect our solid regional franchise emphasizing superior claims service, our relationship strategy with agents, strong commercial lines profitability, strong risk-adjusted capitalization and substantial holding company liquidity. These ratings consider our investment concentration risk, technology risk and increased competition in small and middle market commercial lines. The outlook is stable.
  Standard & Poor’s Ratings Services — On July 23, 2007, Standard & Poor’s Ratings Services affirmed the AA- (Very Strong) financial strength ratings and counterparty credit ratings for our standard market property casualty and life insurance companies. Standard & Poor’s cited our very strong distribution channel and low-cost infrastructure, extremely strong capitalization, high degree of financial flexibility and improved operating performance. Offsetting these strengths are a very aggressive investment strategy, underperformance in the homeowner line of business and a relatively high catastrophe exposure. The outlook is stable.
Statutory surplus for our property casualty insurance group was $4.307 billion at year-end 2007, with the ratio of the group’s investments in common stock to statutory surplus at 84.5 percent, in line with our targeted sub-100 percent level. Statutory surplus for our property casualty insurance subsidiary was $4.750 billion at year-end 2006, with the ratio of the group’s investments in common stock to statutory surplus to statutory surplus at 96.7 percent. The life insurance company’s statutory surplus was $477 million at year-end 2007, with the ratio of life insurance company’s investments in common stock to statutory adjusted capital and surplus at 70.6 percent. Life statutory surplus was $479 million at year-end 2006, with the ratio at 88.8 percent.
Cincinnati Life’s statutory adjusted risk-based surplus decreased 8.9 percent to $506 million at year-end 2007, from $556 million a year earlier. Statutory adjusted risk-based surplus as a percentage of liabilities, a key measure of life insurance company capital strength, was 28.5 percent at year-end 2007 compared with an estimated industry average ratio of 10.9 percent. A higher ratio indicates an insurer’s stronger security for policyholders and capacity to support business growth.
At year-end 2007 and 2006, the risk-based capital (RBC) for our property casualty and life operations was exceptionally strong and well above levels that would have required regulatory action.
We continue to review the risk management and capital requirement changes that rating agencies have suggested for our industry. Additionally, we began a formal implementation of enterprise risk management in 2005. Responsibility for enterprise risk management has been assigned at the officer level, supported by a team of representatives from business areas. The team reports to our president, our chief executive officer and our board of directors, as appropriate, on detailed and summary risk assessments, risk metrics and risk plans. Our use of operational audits, strategic plans and departmental business plans, as well as our culture of open communications and our fundamental respect for our code of conduct, continue to help us manage risks on an ongoing basis.
While the potential for volatility exists due to our catastrophe exposures, investment philosophy and bias toward incremental change, the ratings agencies consistently have asserted that we have built appropriate financial strength and flexibility to manage that volatility. We remain committed to strategies that emphasize long-term stability over short-term benefits that might accrue by quick reaction to changes in market conditions.
For example, through all market and economic cycles we maintain strong insurance company statutory surplus, a solid, conservative reinsurance program, sound reserving practices and low interest rate risk, as well as low debt and strong capital at the parent-company level. Investments at the parent company give us flexibility to support our capitalization policies for the subsidiaries, improve the ability of the insurance companies to write additional premiums and maintain high insurer financial strength ratings for the protection of policyholders.
We believe that our property catastrophe reinsurance program provides adequate protection for large loss events. Our strong capital position would allow the payment of claims if an event exceeded our reinsurance program. Currently participating on our property per risk and casualty per-occurrence programs are Hannover Reinsurance Company, Munich Reinsurance America, Partner Reinsurance Company of the U.S. and Swiss Reinsurance America Corporation and its subsidiaries, all of which have A.M. Best insurer financial strength ratings of A (Excellent) or A+ (Superior). Over the past several years, we also modified policyholder deductibles

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 8

for both commercial and personal lines property coverages to reduce our exposure to a single significant catastrophic event.
Our ratio of property casualty net written premiums to statutory surplus was 0.7 at year-end 2007, 2006 and 2005. This ratio is a common measure of operating leverage used in the property casualty industry. It serves as an indicator of the company’s premium growth capacity. The estimated property casualty industry net written premium to statutory surplus ratio was 0.8 at year-end 2007, 0.9 at year-end 2006 and 1.0 at year-end 2005.
Growing with Our Agencies
One of our primary objectives is to increase our written premiums more rapidly than the industry. We believe our agencies are growing more rapidly than the industry, and we seek to maintain or increase our share of each agency’s business as it grows.
To help us maintain or increase our share within each agency, we are further improving service through the creation of smaller marketing territories that permit our local field marketing representatives to devote more time to each agency relationship. At year-end 2007, we had 106 field marketing territories, up from 102 at the end of 2006 and 100 at the end of 2005. In 2007, we also appointed our first agencies in eastern Washington and New Mexico, our 33rd and 34th states of operation. While we continually study the regulatory and competitive environment in states where we could decide to actively market our property casualty products, we have not announced plans to enter any of those states in the near future.
Another way we seek to increase overall premiums is to expand our agency plant within our current marketing territories. Our objective is to appoint additional sales offices, or points of distribution, each year. We are targeting 65 appointments in 2008.
In measuring progress towards this goal, we include appointment of new agency relationships with Cincinnati (the primary focus of our goal). For those that we believe will produce a meaningful amount of new business premiums, we also include appointment of agencies that merge with a Cincinnati agency and new branch offices opened by existing Cincinnati agencies. We made 66, 55 and 57 new appointments in 2007, 2006 and 2005, respectively. Of these new appointments, 50, 42 and 41, respectively, were new relationships. These new appointments and other changes in agency structures led to a net increase in reporting agency locations of 38 in 2007, 37 in 2006 and 39 in 2005. We are very careful to protect the franchise for current agencies when selecting and appointing new agencies.
Achieving Claims Excellence
Our claims philosophy reflects our belief that we will prosper as a company by responding to claims person to person, paying covered claims promptly, preventing false claims from unfairly adding to overall premiums and building financial strength to meet future obligations. We also believe that our company should have the financial strength to pay claims while also creating value for shareholders, leading to our emphasis on the establishment of adequate loss reserves.
Superior Claims Service
Our 748 locally based field claims representatives work from their homes, assigned to specific agencies. They respond personally to policyholders and claimants, typically within 24 hours of receiving an agency’s claim report. We believe we have a competitive advantage because of the person-to-person approach and the resulting high level of service that our field claims representatives provide. We also help our agencies provide prompt service to policyholders by giving agencies authority to immediately pay most first-party claims under standard market policies up to $2,500.
Catastrophe response teams are comprised of volunteers from our experienced field claims staff. As hurricanes threaten, these associates travel to strategic locations near the expected impact area. This puts them in position to quickly get to the affected area, set up temporary offices and start calling on policyholders. Cincinnati takes pride in giving our field personnel the tools and authority they need to do their jobs. In times of widespread loss, our field claims representatives confidently and quickly resolve claims, often writing checks for damages on the same day they inspect the loss. CMS introduced new efficiencies that are especially evident during catastrophes. Electronic claim files allow for fast initial contact of policyholders and easy sharing of information between rotating storm teams, headquarters and local field claims representatives.
Cincinnati’s claims associates work hard to control costs where appropriate. They have vendor resources that provide negotiated pricing to our insureds and claimants and that help us determine appropriate pricing for medical cost-related claims. Our field claims representatives also are educated continuously on new techniques and repair trends. They can leverage their local knowledge and experience with area body shops, which helps them negotiate the right price with any facility the policyholder chooses.
We staff a Special Investigations Unit with former law enforcement and claims professionals who are available to gather facts to uncover potential fraud. While we believe it’s our job to pay what is due under each policy, we also want to prevent false claims from unfairly increasing overall premiums. Our SIU also operates a computer

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 9

forensic lab, using sophisticated software to recover data and mitigating the cost of computer-related claims for business interruption and loss of records.
Loss and Loss Expense Reserves
When claims are made by or against policyholders, any amounts that our property casualty operations pay or expect to pay for covered claims are termed losses. The costs we incur in investigating, resolving and processing these claims are termed loss expenses. Our consolidated financial statements include property casualty loss and loss expense reserves that estimate the costs of not-yet-paid claims incurred through December 31 of each year. The reserves include estimates for claims that have been reported to us plus our estimates for claims that have been incurred but not yet reported called IBNR, along with our estimate for loss expenses associated with processing and settling those claims. We develop the various estimates based on individual claim evaluations and statistical projections. We reduce the loss reserves by an estimate for the amount of salvage and subrogation we expect to recover. For over 10 years, our annual review has led us to report savings from favorable development of loss reserves on prior accident years.
We encourage you to review several sections of the Management’s Discussion and Analysis where we discuss our loss reserves in greater depth. In Item 7, Critical Accounting Estimates, Property Casualty Insurance Loss and Loss Expense Reserves, Page 37, we discuss our process for analyzing potential losses and establishing reserves. In Item 7, Property Casualty Insurance Reserves, Page 65, we review reserve levels, including 10-year development of our property casualty loss reserves.
Investing For Long-Term Total-Return
While we seek to generate an underwriting profit in our insurance operations, our investments historically have provided our primary source of net income and contributed to our financial strength, driving long-term growth in shareholders’ equity and book value.
Under the direction of the investment committee of the board of directors, our investment department portfolio managers seek to balance current investment income opportunities and long-term appreciation so that current cash flows can be compounded to achieve above-average long-term total return. We invest some portion of cash flow in tax-advantaged fixed-maturity and equity securities to maximize after-tax earnings. Premium payments, generally received before claims are made, particularly for casualty business lines, create substantial cash flow for investment.
Insurance regulatory and statutory requirements established to protect policyholders from investment risk have always influenced our investment decisions on an individual insurance company basis. After covering both our intermediate and long-range insurance obligations with fixed-maturity investments, we historically used available cash flow to invest in equity securities. Investment in equity securities has played an important role in achieving our portfolio objectives and has contributed significantly to total portfolio net unrealized investment gains of $3.339 billion (pretax) at year-end 2007. We remain committed to our long-term equity focus, which we believe is key to our company’s long-term growth and stability.
Our Segments
Consolidated financial results primarily reflect the results of our four reporting segments. These segments are defined based on financial information we use to evaluate performance and to determine the allocation of assets.
  Commercial lines property casualty insurance
  Personal lines property casualty insurance
  Life insurance
  Investments
We also evaluate results for our consolidated property casualty operations, which is the total of our commercial lines and personal lines segments. Revenues generated by our consolidated property casualty operations were a lower percent of the total in 2007 and 2006 due to sales of investment assets, which are included in the investments segment results. Revenues, income before income taxes, and identifiable assets for each segment are shown in a table in Item 8, Note 17 of the Consolidated Financial Statements, Page 105. Some of that information also is discussed in this section of this report, where we explain the business operations of each segment. The financial performance of each segment is discussed in the Management’s Discussion and Analysis of Financial Condition and Results of Operations, which begins on Page 32.
Commercial Lines Property Casualty Insurance Segment
The commercial lines property casualty insurance segment contributed $2.411 billion of net earned premiums to total revenues and $261 million to income before income taxes in 2007. Commercial lines net earned premiums grew 0.4 percent in 2007, 6.6 percent in 2006 and 6.0 percent in 2005.

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 10

Approximately 95 percent of our commercial lines premiums are written to provide accounts with coverages from more than one of our business lines. As a result, we believe that our commercial lines business is best measured and evaluated on a segment basis. However, we provide line of business data to summarize growth and profitability trends separately for our business lines. The seven commercial business lines are:
  Commercial casualty — Commercial casualty insurance provides coverage to businesses against third-party liability from accidents occurring on their premises or arising out of their operations, including liability coverage for injuries sustained from products sold as well as coverage for professional services, such as dentistry. Specialized casualty policies may include liability coverage for employment practices liability (EPLI), which protects businesses against claims by employees that their legal rights as employees of the company have been violated, and other acts or failures to act under specified circumstances as well as excess insurance and umbrella liability, including personal umbrella written as an endorsement to commercial umbrella coverages. The commercial casualty business line includes liability coverage written on both a discounted and non-discounted basis as part of commercial package policies.
  Commercial property — Commercial property insurance provides coverage for loss or damage to buildings, inventory and equipment caused by fire, wind, hail, water, theft and vandalism as well as business interruption resulting from a covered loss. Commercial property also includes crime insurance, which provides coverage for losses due to embezzlement or misappropriation of funds by an employee, and inland marine insurance, which provides coverage for a variety of mobile equipment, such as contractor’s equipment, builder’s risk, cargo and electronic data processing equipment. Various property coverages can be written as stand-alone policies or can be added to a package policy. The commercial property business line includes property coverage written on both a non-discounted and discounted basis as part of commercial package policies.
  Commercial auto — Commercial auto coverages protect businesses against liability to others for both bodily injury and property damage, medical payments to insureds and occupants of their vehicles, physical damage to an insured’s own vehicle from collision and various other perils, and damages caused by uninsured motorists.
  Workers’ compensation — Workers’ compensation coverage protects employers against specified benefits payable under state or federal law for workplace injuries to employees. We write workers’ compensation coverage in all of our active states except North Dakota, Ohio, Washington and West Virginia, where coverage is provided solely by the state instead of by private insurers. West Virginia plans to allow private insurers to market workers’ compensation beginning in July 2008.
  Specialty packages — Specialty packages include coverages for property, liability and business interruption tailored to meet the needs of specific industry classes, such as artisan contractors, dentists, garage operators, financial institutions, metalworkers, printers, religious institutions, or smaller, main street businesses. Businessowners policies, which combine property, liability and business interruption coverages for small businesses, are included in specialty packages.
  Surety and executive risk — This business line includes:
  o   Contract and commercial surety bonds, which guarantee a payment or reimbursement for financial losses resulting from dishonesty, failure to perform and other acts.
 
  o   Fidelity bonds, which cover losses that policyholders incur as a result of fraudulent acts by specified individuals or dishonest acts by employees.
 
  o   Director and officer liability insurance, which covers liability for alleged errors in judgment, breaches of duty and wrongful acts related to activities of for-profit or nonprofit organizations. Our director and officer liability policy can optionally include EPLI coverage.
  Machinery and equipment — Specialized machinery and equipment coverage can provide protection for loss or damage to boilers and machinery, including production and computer equipment, from sudden and accidental mechanical breakdown, steam explosion, or artificially generated electrical current.
Our emphasis is on products that agents can market to small- to mid-size businesses in their communities. Of our 1,327 reporting agency locations, six market only our surety and executive risk products and three market only our personal lines products. The remaining 1,318 locations, located in all 34 states in which we actively market, offer some or all of our standard market commercial insurance products.
In 2007, our 10 highest volume commercial lines states generated 66.7 percent of our earned premiums compared with 67.7 percent in the prior year. Earned premiums in the 10 highest volume states decreased 1.1 percent in 2007 but rose 3.5 percent in the remaining 24 states.

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 11

Commercial Lines Earned Premiums by State
                                 
 
(Dollars in millions)   Reporting agency   Net earned   Percent of   Average premium
    locations   premiums   total earned   per location
 
Year ended December 31, 2007
                               
Ohio
    216     $ 397       16.5%     $ 1.8  
Illinois
    115       234       9.7       2.0  
Pennsylvania
    77       170       7.0       2.2  
Indiana
    100       158       6.6       1.6  
North Carolina
    69       147       6.1       2.1  
Virginia
    56       119       4.9       2.1  
Michigan
    95       115       4.8       1.2  
Wisconsin
    47       94       3.9       2.0  
Georgia
    66       88       3.7       1.3  
Tennessee
    37       81       3.5       2.2  
 
                               
Year ended December 31, 2006
                               
Ohio
    219     $ 410       17.1%     $ 1.9  
Illinois
    116       238       9.9       2.1  
Pennsylvania
    75       172       7.2       2.3  
Indiana
    98       160       6.7       1.6  
North Carolina
    70       136       5.7       1.9  
Michigan
    92       124       5.2       1.3  
Virginia
    55       120       5.0       2.2  
Wisconsin
    51       96       4.0       1.9  
Georgia
    62       84       3.5       1.4  
Tennessee
    37       81       3.4       2.2  
 
Commercial Lines Insurance Marketplace
For commercial lines, our competition for the types and sizes of accounts we typically write in the standard market, predominantly consists of those companies that also distribute through independent agencies. The independent agencies that market our commercial lines products typically represent six to 12 standard market insurance carriers, including both national and regional carriers, some of which may be mutual companies.
Softening market conditions in recent years have blurred the distinctions between national and regional carriers; however, we often observe certain characteristics as we compete within each agency. National and many regional carriers are more likely to appoint a greater number of agencies and focus on specific types of products or certain size accounts. They often seek to take greatest advantage of tools that enhance their efficiency and the ease of doing business with their organization. Time-intensive services may be offered only to larger accounts. They may be less interested in the smaller accounts that require significant attention. Regional carriers are more likely to utilize an agency strategy, focusing on differentiating themselves through relationships and service. They often seek to place decision-making closer to the local market level and have begun to target larger accounts to develop or retain their position within agencies. In our experience, the level of competition varies state by state and region by region, regardless of the mix of carriers represented within a specific agency.
Overall, the softening commercial lines marketplace of the past several years continued to intensify in 2007. Over this period, anecdotal reports of very aggressive pricing have grown in frequency. Over the course of 2007, we saw more situations where underwriting discipline appeared to slip as carriers sought to capture market share. Many carriers appear to be managing the soft market conditions by working aggressively to protect their renewal portfolios.
Personal Lines Property Casualty Insurance Segment
The personal lines property casualty insurance segment contributed $714 million of net earned premiums to total revenues and $43 million to income before income taxes in 2007. Personal lines net earned premiums declined 6.3 percent in 2007 and 5.3 percent in 2006 after rising 1.4 percent in 2005.
We prefer to write personal lines coverage on an account basis that includes both auto and homeowner coverages as well as coverages that are part of our other personal business line. As a result, we believe that our personal lines business is best measured and evaluated on a segment basis. However, we provide line of business data to summarize growth and profitability trends separately for three business lines:
  Personal auto — This business line includes personal auto coverages that protect against liability to others for both bodily injury and property damage, medical payments to insureds and occupants of their vehicle, physical damage to an insured’s own vehicle from collision and various other perils, and damages caused by uninsured motorists. In addition, many states require policies to provide first-party personal injury protection, frequently referred to as no-fault coverage.

Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 12

  Homeowners — This business line includes homeowner coverages that protect against losses to dwellings and contents from a wide variety of perils, as well as liability arising out of personal activities both on and off the covered premises. The company also offers coverage for condominium unit owners and renters.
  Other personal lines — This includes the variety of other types of insurance products we offer to individuals such as dwelling fire, inland marine, personal umbrella liability and watercraft coverages.
We market both homeowner and personal auto insurance products through 812 of our 1,327 reporting agency locations in 22 of the 34 states in which we offer standard market commercial lines insurance. We market homeowner products through 21 locations in three additional states (Maryland, North Carolina and West Virginia.) The remaining 494 locations largely are in states where we do not yet actively market these products. A smaller number are those where we have determined, in conjunction with agency management, that our personal lines products are not appropriate for their agencies at this time.
In 2007, our 10 highest volume personal lines states generated 84.9 percent of our earned premiums compared with 84.7 percent in the prior year. Earned premiums in the 10 highest volume states declined 6.5 percent in 2007 and declined 5.2 percent in the remaining states.
Personal Lines Earned Premiums by State
                                 
 
(Dollars in millions)   Reporting agency   Net earned   Percent of   Average premium
    locations   premiums   total earned   per location
 
Year ended December 31, 2007
                               
Ohio
    200     $ 266       37.3%     $ 1.3  
Georgia
    58       61       8.6       1.1  
Indiana
    71       59       8.3       0.8  
Illinois
    81       49       6.8       0.6  
Alabama
    33       37       5.2       1.1  
Kentucky
    36       37       5.2       1.0  
Michigan
    64       31       4.4       0.5  
Florida
    10       23       3.2       2.3  
Virginia
    22       21       3.0       1.0  
Wisconsin
    29       20       2.9       0.7  
 
                               
Year ended December 31, 2006
                               
Ohio
    204     $ 285       37.4%     $ 1.4  
Indiana
    65       65       8.5       1.0  
Georgia
    52       63       8.3       1.2  
Illinois
    76       53       6.9       0.7  
Alabama
    25       39       5.1       1.6  
Kentucky
    33       38       5.0       1.2  
Michigan
    64       36       4.7       0.6  
Wisconsin
    28       23       3.1       0.8  
Florida
    10       22       2.9       2.2  
Virginia
    19       22       2.8       1.2  
 
 
Personal Lines Insurance Marketplace
In addition to carriers that market through independent agents, our personal lines competition also includes carriers that market through captive agents and direct writers, which our agencies’ clients may investigate independently. The independent agencies that market our personal lines products typically represent four to six standard personal lines carriers.
Over the past several years, we have seen increased competition in the personal lines marketplace, driven by industrywide improvement in results and favorable frequency and severity trends. The increased competition in the past several years also reflected implementation of tiered rating systems by a growing number of carriers. Carriers that have adopted these systems rely on increasingly more data to identify multiple relevant variables to segment the market, including credit-based information.
We expect that competition in the personal auto and homeowner markets will continue to increase over the next 12 to 24 months. Many personal lines carriers have reported strong operating results in the past three years and continue to have healthy capital to support business growth. We believe these carriers are focused on gaining market share through the introduction of new products and services and increased advertising expenditures.
Life Insurance Segment
The life insurance segment contributed $125 million of net earned premiums and $3 million in income before income taxes in 2007. Life insurance segment profitability is discussed in detail in Item 7, Life Insurance Results of Operations, Page 56. Life insurance net earned premiums grew 9.0 percent in 2007, 7.9 percent in 2006 and 5.7 percent in 2005.

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 13

The overall mission of our company is supported by The Cincinnati Life Insurance Company. Cincinnati Life helps meet the needs of our agencies, including increasing and diversifying agency revenues. We primarily focus on life products that produce revenue growth through a steady stream of premium payments. By diversifying revenue and profitability for both the agency and our company, this strategy enhances the already strong relationship built by the combination of the property casualty and life companies.
Cincinnati Life seeks to become the life insurance carrier of choice for the independent agencies that work with our property casualty operations. We emphasize up-to-date products, responsive underwriting and high quality service as well as competitive commissions. At year-end 2007, approximately 82 percent of our 1,327 property casualty reporting agency locations offered Cincinnati Life’s products to their clients. We also develop life business from 545 other independent life insurance agencies. We are careful to solicit business from these other agencies in a manner that does not conflict with or compete with the marketing and sales efforts of our property casualty agencies.
Life Insurance Business Lines
Four lines of business — term insurance, universal life insurance, worksite products and whole life insurance — account for approximately 91.5 percent of the life insurance segment’s revenues:
  Term insurance — policies under which a death benefit is payable only if the insured dies during a specific period of time or term. For policies without a return of premium provision, no benefit is payable if the insured survives to the end of the term. For policies with a return of premium provision, a benefit equal to the sum of all paid premiums is payable if the insured survives to the end of the term. While premiums are fixed, they must be paid as scheduled. The proposed insured is evaluated using normal underwriting standards.
  Universal life insurance — long-duration life insurance policies. Contract premiums are neither fixed nor guaranteed; however, the contract does specify a minimum interest crediting rate and a maximum cost of insurance charge and expense charge. Premiums are not fixed and may be varied by the contract owner. The cash values, available as a loan collateralized by the cash surrender value to withdrawing policyholders, are not guaranteed and depend on the amount and timing of actual premium payments and the amount of actual contract assessments. The proposed insured is evaluated using normal underwriting standards.
  Worksite products — term insurance, whole life insurance, universal life and disability insurance offered to employees through their employer. Premiums are collected by the employer using payroll deduction. Polices are issued using a simplified underwriting approach and for smaller face amounts than similar, regularly underwritten policies. Worksite insurance products provide our property casualty agency force with excellent cross-serving opportunities for both commercial and personal accounts. Agents report that offering worksite marketing to employees of their commercial accounts provides a benefit to the employees at low cost to the employer. Worksite marketing also connects agents with new customers who may not have previously benefited from receiving the services of a professional independent insurance agent.
  Whole life insurance — policies that provide life insurance for the entire lifetime of the insured; the death benefit is guaranteed never to decrease and premiums are guaranteed never to increase. While premiums are fixed, they must be paid as scheduled. These policies provide guaranteed cash values that are available as a loan collateralized by the cash surrender value to withdrawing policyholders. The proposed insured is evaluated using normal underwriting standards.
In addition, Cincinnati Life markets:
  Disability income insurance — provides monthly benefits to offset the loss of income when the insured person is unable to work due to accident or illness.
  Deferred annuities — provide regular income payments that commence after the end of a specified period or when the annuitant attains a specified age. During the deferral period, any payments made under the contract accumulate at the crediting rate declared by the company but not less than a contract-specified guaranteed minimum interest rate. A deferred annuity may be surrendered during the deferral period for a cash value equal to the accumulated payments plus interest less the surrender charge, if any.
  Immediate annuities — provide some combination of regular income and lump sum payments in exchange for a single premium. Most of the immediate annuities written by our life insurance segment are purchased by our property casualty companies to settle casualty claims.
Life Insurance Marketplace
Our property casualty agencies comprise the main distribution system for our life insurance segment. While other life insurance carriers continue to expand the use of nontraditional distribution channels, such as banks or direct sales as alternatives to the agency channel, we intend to market solely through independent agencies,

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 14

with an emphasis on enhancing relationships with agencies affiliated with our property casualty insurance operations.
When marketing through our property casualty agencies we have specific competitive advantages:
  Because our property casualty operations are held in high regard, property casualty agency management is predisposed to consider selling our life products.
  Marketing efforts for both our property casualty and life insurance businesses are directed by our field marketing department, which assures consistency of communication and operations. Life field marketing representatives are available to meet face-to-face with the agency personnel and their clients as well.
  The resources of our life headquarters underwriters and other associates are available to the agents and field team to assist in the placement of business. Fewer and fewer of our competitors provide direct, personal support between the agent and the insurance carrier.
We continue to emphasize the cross-serving opportunities of our life insurance, including term and worksite products, for the property casualty agency’s personal and commercial accounts. In both the property casualty and independent life agency distribution systems we enjoy the advantages of offering competitive, up-to-date products, providing close personal attention combining financial strength and stability.
  We primarily offer products addressing the needs of businesses with key person and buy-sell coverages. We offer personal and commercial clients of our agencies quality, personal life insurance coverage.
  Term insurance is our largest life insurance product line. We continue to introduce new term products with features our agents indicate are important, such as a return of premium rider and redesigning our underwriting classifications to better meet the needs of the agency’s clients.
Because of our strong capital position, we can offer a competitive product portfolio including guaranteed products, giving our agents a marketing edge. Our life insurance company maintains strong insurer financial strength ratings: A.M. Best — A+ (Superior), Fitch — AA (Very Strong) and Standard & Poor’s — AA- (Very Strong). Our life insurance company has not chosen to establish a Moody’s rating.
Current statutory laws and regulations require life insurance companies to hold redundant reserves, particularly for preferred risk underwriting classes. These redundant reserves, in turn, depress statutory earnings and require a large commitment of capital. Redundant reserves are a significant issue, not just for our life insurance operations, but for all writers of term insurance and universal life with secondary guarantees. However, larger carriers may be able to better absorb or may be able to securitize the statutory reserve strain associated with competitively priced term insurance and universal life with secondary guarantees.
The National Association of Insurance Commissioners recognizes the problems caused by redundant reserves and is considering a principles-based reserving system rather than the current formulaic system. While still capturing all material risks, a principles-based system would allow a company to use its own experience, subject to credibility standards and appropriate margins for uncertainty. Also, under the proposed principles-based system, the insurer would fully document and disclose all its assumptions and methods to regulatory officials.
Investments Segment
The investment segment contributed $990 million of our total revenues in 2007, primarily from net investment income and realized investment gains and losses from investment portfolios managed for the holding company and each of the operating subsidiaries. After deducting interest credited to contract holders of the life insurance segment, the investments segment contributed $931 million of income before income taxes, or 78.0 percent of our total income before income taxes.
The fair value (market value) of our investment portfolio was $12.198 billion and $13.699 billion at year-end 2007 and 2006, respectively. The cash we generate from insurance operations historically has been invested in three broad categories of investments:
  Fixed-maturity investments — Includes taxable and tax-exempt bonds and redeemable preferred stocks
  Equity investments — Includes common and nonredeemable preferred stocks
  Short-term investments — Primarily commercial paper
                                 
 
(In millions)   At December 31, 2007     At December 31, 2006  
    Book value     Fair value     Book value     Fair value  
 
                       
Taxable fixed maturities
  $ 3,265     $ 3,284     $ 3,357     $ 3,389  
Tax-exempt fixed maturities
    2,518       2,564       2,382       2,416  
Common equities
    2,715       6,020       2,400       7,564  
Preferred equities
    260       229       221       235  
Short-term investments
    101       101       95       95  
 
                       
Total
  $ 8,859     $ 12,198     $ 8,455     $ 13,699  
 
                       
 

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 15

During 2007 and 2006, sales and market value declines of equity securities more than offset purchases and market value appreciation. Sales of, or reductions in, selected large holdings are discussed below.
We consider insurance department regulations and ratings agency comments, as well as the trend in certain ratios, to determine what portion of new cash flow should be invested in equity securities at the parent and insurance subsidiary levels. Key among these ratios is the property casualty group’s ratio of investments in common stocks to statutory surplus and the parent company’s ratio of investment assets to total assets. At year-end 2007, the ratio of common stock to statutory surplus was 84.5 percent compared with 96.7 percent at year-end 2006. The ratio of investment assets to total assets for the parent company was 28.4 percent at year-end 2007 compared with 31.5 percent at year-end 2006.
Fixed-maturity and Short-term Investments
By maintaining a well diversified fixed-maturity portfolio, we attempt to reduce overall risk. We invest new money in the bond market on a continuous basis, targeting what we believe to be optimal risk-adjusted after-tax yields. Risk, in this context, includes interest rate, call, reinvestment rate, credit and liquidity risk. We do not make a concerted effort to alter duration on a portfolio basis in response to anticipated movements in interest rates. By continuously investing in the bond market, we build a broad, diversified portfolio that we believe mitigates the impact of adverse economic factors. We place a strong emphasis on purchasing current income-producing securities for the insurance companies’ portfolios. Within the fixed-maturity portfolio, we invest in a blend of taxable and tax-exempt securities with an eye toward maximizing credit adjusted after-tax yields. With the exception of U.S. agency paper (government-sponsored entities), no individual issuer’s securities accounted for more than 0.6 percent of the fixed-maturity portfolio at year-end 2007. Our investment portfolio contains no mortgage loans and our fixed-maturity portfolio has no mortgage-backed securities.
Fixed-maturity and Short-term Portfolio Ratings
Our investments in U.S. agency paper and insured municipal bonds over the past several years have led to a significant rise in the percentage of A and higher rated fixed-maturity holdings, based on fair value. The majority of our non-rated securities are tax-exempt municipal bonds from smaller municipalities that chose not to pursue a credit rating. Credit ratings as of December 31 for the fixed-maturity and short-term portfolio were:
                                 
 
(Dollars in millions)   At December 31, 2007     At December 31, 2006  
    Fair     Percent     Fair     Percent  
    value     to total     value     to total  
 
Moody’s Ratings
                               
Aaa, Aa, A
  $ 4,103       69.0%     $ 4,039       68.5%  
Baa
    1,070       17.9       1,086       18.4  
Ba
    280       4.7       266       4.5  
B
    105       1.8       122       2.1  
Caa
    36       0.6       28       0.5  
Ca
    0       0.0       0       0.0  
C
    0       0.0       0       0.0  
Non-rated
    355       6.0       359       6.0  
 
                       
Total
  $ 5,949       100.0%     $ 5,900       100.0%  
 
                       
 
                               
Standard & Poor’s Ratings
                               
AAA, AA, A
  $ 3,589       60.3%     $ 3,631       61.5%  
BBB
    1,092       18.4       1,044       17.7  
BB
    258       4.3       310       5.3  
B
    125       2.1       131       2.2  
CCC
    33       0.6       10       0.2  
CC
    0       0.0       0       0.0  
C
    0       0.0       0       0.0  
D
    0       0.0       0       0.0  
Non-rated
    852       14.3       774       13.1  
 
                       
Total
  $ 5,949       100.0%     $ 5,900       100.0%  
 
                       
 
 

Attributes of the fixed-maturity portfolio include:

                 
 
    Years ended December 31,
    2007   2006
 
Weighted average yield-to-book value
    5.3 %     5.3 %
Weighted average maturity
    8.0 yrs     8.7 yrs
Effective duration
    4.8 yrs     5.1 yrs
 
We discuss the maturity of our fixed-maturity portfolio in Item 8, Note 2 of the Consolidated Financial Statements, Page 93.

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 16

Taxable Fixed-maturities
Our taxable fixed-maturity portfolio (at fair value) includes:
  $896 million in U.S. agency paper, which is rated AAA by both Moody’s and Standard & Poor’s.
  $1.874 billion in investment-grade corporate bonds that have a Moody’s rating at or above Baa 3 or a Standard & Poor’s rating at or above BBB-.
  $287 million in high-yield corporate bonds that have a Moody’s rating below Baa 3 or a Standard & Poor’s rating below BBB-.
  $227 million in convertible bonds and redeemable preferred stocks.
Our strategy typically is to buy and hold fixed-maturity investments to maturity but we monitor credit profiles and market value movements when determining holding periods for individual securities.
Similar to the equity portfolio, the taxable fixed-maturity portfolio is most heavily concentrated in the financial sector, including banks, brokerage, finance and investment and insurance companies. The financial sector represented 27.5 percent and 27.3 percent, respectively of book value and fair value of the taxable fixed-maturity portfolio at year-end 2007, compared with 27.2 percent and 27.7 percent, at year-end 2006. Although it is our largest concentration in a single sector, we believe our percentage in the financial sector is below average for the corporate bond market as a whole. No other sector or industry accounted for more than 10 percent of the taxable fixed-maturity portfolio.
Tax-exempt Fixed-maturities
We traditionally have purchased municipal bonds focusing on general obligation and essential services bonds, such as sewer, water or others. While no single municipal issuer accounted for more than 1 percent of the tax-exempt municipal bond portfolio at year-end 2007, there are higher concentrations within individual states. Holdings in Illinois, Indiana, Michigan, Ohio and Texas accounted for 62.5 percent of the municipal bond portfolio at year-end 2007.
In recent years, we have purchased insured municipal bonds because of their excellent credit-adjusted after-tax yields. At year-end 2007, bonds representing $2.212 billion, or 87 percent, of the fair value of our municipal portfolio were insured with an average rating of AAA. Because of our emphasis on general obligation and essential services bonds, the underlying rating of our insured municipal bond portfolio is approximately A1. We believe this portion of the portfolio would experience little, if any, fair value adjustment in the event of a ratings downgrade of one or more of the major bond insurers.
Short-term Investments
Our short-term investments consist primarily of commercial paper, demand notes or bonds purchased within one year of maturity. We make short-term investments primarily with funds to be used to make upcoming cash payments, such as taxes. At year-end 2007, we had $101 million in short-term investments.
Equity Investments
Our equity investment portfolio includes both common stocks and nonredeemable preferred stocks. Approximately 82.2 percent of the equity portfolio is made up of a core group of common stocks that we monitor closely to gain an in-depth understanding of their organizations and industries. The portfolio also includes a broader group of smaller positions. The average dividend yield-to-cost for our equity investments was 10.2 percent at year-end 2007 compared with 9.9 percent at year-end 2006.
Common Stocks
At year-end 2007, 32.4 percent of our common stock holdings (measured by fair value) were held at the parent company level. Our common stock investments generally are securities with annual dividend yields that meet or exceed that of the overall market and have the potential for future dividend increases. Other criteria we evaluate include increasing sales and earnings, proven management and a favorable outlook. When investing in common stock, we seek to identify a limited group of companies in which we can become well versed. As a corollary, we frequently accumulate sizeable holdings over a period of time. At year-end 2007, we held more than 5 percent of two companies: Fifth Third Bancorp and Piedmont Natural Gas Company.

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 17

At year-end 2007, there were 15 holdings in which we held a fair value of at least $100 million:
Largest Common Stock Holdings
                                         
 
(Dollars in millions)   As of and for the year ended December 31, 2007        
                            Earned     Earned  
    Actual   Fair Percent of     dividend   dividend to  
    cost   value fair value     income   fair value  
 
Fifth Third Bancorp
  $ 185     $ 1,691       28.1%     $ 121       7.2%  
The Procter & Gamble Company
    206       552       9 .2       10       1.8  
Exxon Mobil Corporation
    58       484       8 .0       8       1.7  
U.S. Bancorp
    270       332       5 .5       16       4.8  
PNC Financial Services Group, Inc.
    62       309       5 .1       12       3.9  
AllianceBernstein Holding L.P.
    113       295       4 .9       17       5.8  
Johnson & Johnson
    218       267       4 .5       6       2.2  
Wyeth
    62       196       3 .3       5       2.6  
Wells Fargo & Company
    128       194       3 .2       7       3.6  
Huntington Bancshares Inc.
    188       152       2 .5       4       2.6  
Piedmont Natural Gas Company, Inc.
    64       147       2 .4       6       4.1  
Wachovia Corporation
    186       140       2 .3       6       4.3  
National City Corporation
    132       140       2 .3       16       11.4  
Chevron Corporation
    56       123       2 .1       3       2.4  
General Electric Co.
    106       116       1 .9       3       2.6  
All other common stock holdings
    681       882       14.7       31       3.5  
 
                             
Total
  $ 2,715     $ 6,020       100.0%     $ 271          
 
                             
 
In 2007, the most significant changes in the common stock portfolio were:
  ExxonMobil — We sold 3.8 million shares of our holding in Exxon Mobil Corporation common stock in 2007. We sold a portion of this holding to try to achieve a higher yield.
  Fifth Third — We sold 5.5 million shares of our holdings in Fifth Third common stock in 2007. We sold these shares to fund an accelerated share repurchase agreement.
  FirstMerit — We sold all of our holding in FirstMerit Corporation in 2007. We sold these shares because the investment no longer met our criteria.
  REITs — We divested the majority of our real estate investment trust holdings in 2007. We believed the fundamentals for this sector no longer supported their valuation.
We sold all of our holdings in Alltel Corporation common stock in 2006. Because of a restructuring that Alltel announced in late 2005, we determined that it no longer met our investment parameters.
Our buy-and-hold strategy, along with our emphasis on a small group of equities and long-term investment horizon has resulted in significant concentrations within the portfolio. These investments have built up substantial accumulated unrealized appreciation over a number of years. At year-end 2007, the largest industry concentrations within our common stock holdings were the financial sector at 56.7 percent of total fair value and the healthcare sector at 10.1 percent.
Nonredeemable Preferred Stocks
We evaluate preferred stocks in a manner similar to the evaluation we make for fixed-maturity investments, seeking attractive relative yields. We generally focus on investment-grade preferred stocks issued by companies that have a strong history of paying common dividends, which provides us with another layer of protection. When possible we seek out preferred stocks that offer a dividend received deduction for income tax purposes.
Additional information regarding the composition of investments is included in Item 8, Note 2 of the Consolidated Financial Statements, Page 93.
Other
We report as “Other” the operations of the parent company, CFC Investment Company, CinFin Capital Management Company (excluding investment activities) and CSU Producer Resources as well as other income of our insurance subsidiary. As of year-end 2007, CFC Investment Company had 2,590 accounts and $92 million in receivables, compared with 2,897 accounts and $108 million in receivables at year-end 2006. As of year-end 2007 and 2006, CinFin Capital had 64 institutional, corporate and individual clients. Assets under management were $977 million at year-end 2007 compared with $960 million at year-end 2006.

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 18

Regulation
State Regulation
The business of insurance primarily is regulated by state law. All of our insurance company subsidiaries are domiciled in the State of Ohio, except The Cincinnati Specialty Underwriters Insurance Company, which is domiciled in the State of Delaware. Each subsidiary is governed by the insurance laws and regulations in its respective state of domicile. We also are subject to state regulatory authorities of all states in which we write insurance. The state laws and regulations that have the most significant effect on our insurance operations and financial reporting are discussed below.
  Insurance Holding Company Regulation — Our insurance company subsidiaries primarily engage in the property casualty insurance business and secondarily in the life insurance business, both subject to regulation as an insurance holding company system in the subsidiaries’ respective states of domicile. These regulations require that we annually furnish financial and other information about the operations of the individual companies within the holding company system. All transactions within a holding company affecting insurers must be fair and equitable. Notice to the state insurance commissioner is required prior to the consummation of transactions affecting the ownership or control of an insurer and prior to certain material transactions between an insurer and any person or entity in its holding company group. In addition, some of those transactions cannot be consummated without the commissioner’s prior approval.
  Subsidiary Dividends — All of our insurance company subsidiaries are 100 percent owned by The Cincinnati Insurance Company, which is 100 percent owned by Cincinnati Financial Corporation. The dividend-paying capacity of our insurance company subsidiaries is regulated by the laws of the applicable state of domicile. Under these laws, our insurance subsidiaries must provide a 10-day advance informational notice to the insurance commissioner for the domiciliary state prior to payment of any dividend or distribution to its shareholders. In all cases, ordinary dividends may be paid only from earned surplus, which for the Ohio subsidiaries is the amount of unassigned funds set forth in an insurance subsidiary’s most recent statutory financial statement. For the Delaware subsidiary, it is the amount of available and accumulated funds derived from the subsidiary’s net operating profit of its business and realized capital gains.
 
    The insurance company subsidiaries must give 30 days notice to and obtain prior approval from the state insurance commissioner before the payment of an extraordinary dividend as defined by the state’s insurance code. You can find information about the dividends paid by our insurance subsidiary in 2007 in Item 8, Note 8 of the Consolidated Financial Statements, Page 96.
  Insurance Operations — All of our insurance subsidiaries are subject to licensing and supervision by departments of insurance in the states in which they do business. The nature and extent of such regulations vary, but generally have their source in statutes that delegate regulatory, supervisory and administrative powers to state insurance departments. Such regulations, supervision and administration of the insurance subsidiaries include, among others, the standards of solvency that must be met and maintained; the licensing of insurers and their agents and brokers; the nature and limitations on investments; deposits of securities for the benefit of policyholders; regulation of policy forms and premium rates; policy cancellations and non-renewals; periodic examination of the affairs of insurance companies; annual and other reports required to be filed on the financial condition of insurers or for other purposes; requirements regarding reserves for unearned premiums, losses and other matters; the nature of and limitations on dividends to policyholders and shareholders; the nature and extent of required participation in insurance guaranty funds; the involuntary assumption of hard-to-place or high-risk insurance business, primarily workers’ compensation insurance; and the collection, remittance and reporting of certain taxes and fees.
    Legislative and regulatory developments through 2007 added to the uncertainty that already existed for the insurance industry in Florida. In February 2007, we asked our agents that they not send us new business submissions. This request extended to all lines of insurance and other business areas until June 2007 when we resumed accepting new directors and officers, surety, machinery and equipment and life insurance coverages, subject to existing guidelines. We continue not to seek new insurance relationships for our remaining commercial lines and personal lines. This marketing stance remains in force. It did not affect directly policies already in force, which we continue to support and address at renewal, in line with our current underwriting guidelines and in compliance with Florida rules and regulations. In 2007, our written premiums from Florida agencies were 3.2 percent of total written premiums. Our Florida market share was estimated at 0.29 percent in 2006.
 
    On August 24, 2007, the company received administrative subpoenas from the Florida Office of Insurance Regulation seeking documents and testimony concerning insurance for residential risks located in Florida and communications with reinsurers, risk modeling companies, rating agencies and insurance trade associations. We produced documents to respond to the subpoenas. The Office of Insurance Regulation cancelled and has not rescheduled the hearing noticed in the subpoena for October 18, 2007.

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 19

    We continue to assess the changing insurance environment in Florida and hope to resume writing our complete portfolio of insurance products in the state as the market stabilizes.
  Insurance Guaranty Associations — Each state has insurance guaranty association laws under which the associations may assess life and property casualty insurers doing business in the state for certain obligations of insolvent insurance companies to policyholders and claimants. Typically, states assess each member insurer in an amount related to the insurer’s proportionate share of business written by all member insurers in the state. Our insurance subsidiaries incurred a charge of $2 million from guaranty associations in 2007 and received a net refund of $500,000 in 2006. We cannot predict the amount and timing of any future assessments or refunds on our insurance subsidiaries under these laws.
  Shared Market and Joint Underwriting Plans — State insurance regulation requires insurers to participate in assigned risk plans, reinsurance facilities and joint underwriting associations, which are mechanisms that generally provide applicants with various basic insurance coverages when they are not available in voluntary markets. Such mechanisms are most commonly instituted for automobile and workers’ compensation insurance, but many states also mandate participation in FAIR Plans or Windstorm Plans, which provide basic property coverages. Participation is based upon the amount of a company’s voluntary market share in a particular state for the classes of insurance involved. Underwriting results related to these organizations, which tend to be adverse to our company, have been immaterial to our results of operations.
  Statutory Accounting — For public reporting, insurance companies prepare financial statements in accordance with GAAP. However, certain data also must be calculated according to statutory accounting rules as defined in the NAIC’s Accounting Practices and Procedures Manual (SAP). While not a substitute for any GAAP measure of performance, statutory data frequently is used by industry analysts and other recognized reporting sources to facilitate comparisons of the performance of insurance companies.
  Insurance Reserves — State insurance laws require that property casualty and life insurance subsidiaries analyze the adequacy of reserves annually. Our appointed actuaries must submit an opinion that reserves are adequate for policy claims-paying obligations and related expenses.
  Risk-Based Capital Requirements — The NAIC’s risk-based capital (RBC) requirements for property casualty and life insurers serve as an early warning tool for the NAIC and state regulators to identify companies that may be undercapitalized and may merit further regulatory action. The NAIC has a standard formula for annually assessing RBC. The formula for calculating RBC for property casualty companies takes into account asset and credit risks but places more emphasis on underwriting factors for reserving and pricing. The formula for calculating RBC for life insurance companies takes into account factors relating to insurance, business, asset and interest rate risks.
Federal Regulation
Although the federal government and its regulatory agencies generally do not directly regulate the business of insurance, federal initiatives often have an impact. Some of the current and proposed federal measures that may significantly affect our business are discussed below.
  The Terrorism Risk Insurance Act of 2002 (TRIA) — TRIA was originally signed into law on November 26, 2002, and extended on December 22, 2005, in a revised form, and extended again on December 26, 2007. TRIA provides a temporary federal backstop for losses related to the writing of the terrorism peril in property casualty insurance policies. TRIA now is scheduled to expire December 31, 2014. Under regulations promulgated under this statute, insurers are required to offer terrorism coverage for certain lines of property casualty insurance, including property, commercial multi-peril, fire, ocean marine, inland marine, liability, aircraft, surety and workers’ compensation. In the event of a terrorism event defined by TRIA, the federal government would reimburse terrorism claim payments subject to the insurer’s deductible. The deductible is calculated as a percentage of subject written premiums for the preceding calendar year. Our deductible in 2007 was $388 million (20 percent of 2006 subject premiums) and we estimate it will be $395 million (20 percent of 2007 subject premiums) in 2008.
  Office of Foreign Asset Control (OFAC) — Subject to an Executive Order signed on September 24, 2001, intended to thwart financing of terrorists and sponsors of terrorism, financial institutions were required to block and report transactions and attempted transactions between their organization and persons and organizations named in a list published by OFAC. We currently use a combination of software, third-party vendor and manual searches to accomplish our transaction blocking and reporting activities.
  Investment Advisers Act of 1940 — Our subsidiary, CinFin Capital Management Company, operates an investment advisory business and is therefore subject to regulation by the SEC as a registered investment adviser under the Investment Advisers Act of 1940. This law imposes certain annual reporting, recordkeeping, client disclosure and compliance obligations on CinFin Capital Management.

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 20

Item 1A. Risk Factors
Our business involves various risks and uncertainties that may affect achievement of our business objectives. Many of the risks could have ramifications across our integrated business activities. For example, while risks related to setting insurance rates and establishing and adjusting loss reserves are insurance activities, errors in these areas could have an impact on our investment activities, growth and overall results. The following discussion should be viewed as a starting point for understanding the significant risks we face. It is not a definitive summary of their potential impact or of our strategies to manage and control the risks. Please see Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations, Page 32, for a discussion of those strategies.
The risks and uncertainties below are not the only ones we face. There are additional risks and uncertainties that we currently do not believe are material at this time. There also may be risks and uncertainties of which we are not aware. If any risks or uncertainties discussed here develop into actual events, they could have a material adverse effect on our business, financial condition or results of operations. In that case, the market price of our common stock could decline materially.
Readers should carefully consider this information together with the other information we have provided in this report and in other reports and materials we file periodically with the Securities and Exchange Commission as well as news releases and other information we disseminate publicly.
We rely exclusively on independent insurance agents to distribute our products.
We market our products through independent, non-exclusive insurance agents. These agents are not obligated to promote our products and can and do sell our competitors’ products. We must offer insurance products that meet the needs of these agencies and their clients. We need to maintain good relationships with the agencies that market our products. If we do not, these agencies may market our competitors’ products instead of ours, which may lead to us having a less desirable mix of business and could affect our results of operations.
Events or conditions that could diminish our agents’ desire to produce business for us and the competitive advantage that our independent agencies enjoy:
  Downgrade of the financial strength ratings of our insurance subsidiaries. We believe our strong insurer financial strength ratings, in particular the A++ (Excellent) rating from A.M. Best of our standard market property casualty insurance subsidiaries, are an important competitive advantage. Only 16 other insurance groups, or 1.6 percent of all rated insurance groups, qualify for the A++, A.M. Best’s highest rating. If our property casualty ratings are downgraded, our agents might find it more difficult to market our products or might choose to emphasize the products of other carriers.
  Concerns that doing business with us is difficult, perceptions that our level of service is no longer a distinguishing characteristic in the marketplace or perceptions that our business practices are not compatible with agents’ business models. This could occur if agents or policyholders believe that we are no longer providing the prompt, reliable personal service that has long been a distinguishing characteristic of our insurance operations.
  Delays in the development, implementation, performance and benefits of technology projects and enhancements or independent agent perceptions that our technology solutions are inadequate to match their needs.
A reduction in the number of independent agencies marketing our products, the failure of agencies to successfully market our products or the choice of agencies to reduce their writings of our products could affect our results of operations if we are unable to replace them with agencies that produce adequate and profitable premiums.
Further, policyholders may choose a competitor’s product rather than our own because of real or perceived differences in price, terms and conditions, coverage or service. If the quality of the independent agencies with which we do business were to decline, that also might cause policyholders to purchase their insurance through different agencies or channels. Consumers, especially in the personal insurance segments, may increasingly choose to purchase insurance from distribution channels other than independent insurance agents, such as direct marketers.
Please see Item 1, Our Business and Our Strategy, Page 1, for a discussion of our relationships with independent insurance agents.
Our ability to properly underwrite and price risks and increased competition could adversely affect our results.
Our financial condition, cash flow and results of operations depend on our ability to underwrite and set rates accurately for a full spectrum of risks. We establish our pricing based on assumptions regarding the level of losses that will occur within classes of business, geographic regions and other criteria.

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 21

To properly price our products, we must collect and properly analyze data, the data must be sufficient, reliable and accessible, we need to develop appropriate rating methodologies and formulae, and identify and respond to trends quickly. If rates are not accurate, we may not generate enough premiums to offset losses and expenses or we may not be competitive in the marketplace.
Setting appropriate rates could be hampered if a state or states where we write business refuses to allow rate increases that we believe are necessary to cover the risks insured. At least one state requires us to purchase reinsurance from a mandatory reinsurance fund. Such reinsurance funds can create a credit risk for insurers if not adequately funded by the state and, in some cases, the existence of a reinsurance fund could affect the prices charged for our policies. The effect of these and similar arrangements could reduce our profitability in any given period or limit our ability to grow our business.
The insurance industry is cyclical and intensely competitive. From time to time, the insurance industry goes through prolonged periods of intense competition during which it is more difficult to attract new business, retain existing business and maintain profitability. Competition in our insurance business is based on many factors, including:
  Competitiveness of premiums charged
  Relationships among carriers, agents, brokers and policyholders
  Underwriting and pricing methodologies that allow insurers to identify and flexibly price risks
  Compensation provided to agents
  Underwriting discipline
  Terms and conditions of insurance coverage
  Speed at which products are brought to market
  Technological innovation
  Ability to control expenses
  Adequacy of financial strength ratings by independent ratings agencies such as A.M. Best
  Quality of services provided to agents and policyholders
  Claims satisfaction and reputation
If our pricing is incorrect or we are unable to compete effectively because of one or more of these factors, our premium writings could decline and our results of operations and financial condition could be materially adversely affected.
Please see Item 7, Commercial Lines, Personal Lines and Life Insurance Results of Operations, Page 44, Page 51, and Page 56, for a discussion of our competitive position in the insurance marketplace.
Managing technology initiatives and meeting new data security requirements are significant challenges.
While technology can streamline many business processes and ultimately reduce the cost of operations, technology initiatives present short-term cost, implementation and operational risks. In addition, we may have inaccurate expense projections, implementation schedules or expectations regarding the efficacy of the end product. These issues could escalate over time. If we are unable to find and retain employees with key technical knowledge, our ability to develop and deploy key technology solutions could be hampered.
We necessarily collect, use and hold data concerning individuals and businesses with whom we have a relationship. Threats to data security rapidly emerge and change, exposing us to rising costs and competing time constraints to secure our data in accordance with customer expectations and statutory and regulatory requirements. A breach of our security that results in unauthorized access to our data could expose us to data loss, litigation, damages, fines and penalties, significant increases in compliance costs and reputational damage.
Please see Item 1, Technology Solutions, Page 4 for a discussion of our technology initiatives.
The effects of changes in industry practices and regulations on our business are uncertain.
As industry practices and legal, judicial, regulatory, social and other environmental conditions change, unexpected and unintended issues related to insurance pricing, claims, and coverage, may emerge. These issues may adversely affect our business by impeding our ability to obtain adequate rates for covered risks, extending coverage beyond our underwriting intent or by increasing the number or size of claims. In some instances, unforeseeable emerging and latent claim and coverage issues may not become apparent until some time after we have issued the insurance policies that could be affected by the changes. As a result, the full extent of liability under our insurance contracts may not be known for many years after a policy is issued.
Further, the National Association of Insurance Commissioners (NAIC) and state insurance regulators are continually reexamining existing laws and regulations governing insurance companies and insurance holding

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 22

companies, specifically focusing on modifications to statutory accounting principles, interpretations of existing laws and the development of new laws and regulations that affect a variety of financial and nonfinancial components of our business. Any proposed or future legislation or NAIC initiatives, if adopted, may be more restrictive on our ability to conduct business than current regulatory requirements or may result in higher costs.
The effects of such changes could adversely affect our results of operations.
Please see Item 7, Critical Accounting Estimates, Property Casualty and Life Insurance Reserves, Page 37, for a discussion of our reserving practices.
Our loss reserves, our largest liability, are based on estimates and could be inadequate to cover our actual losses.
Our consolidated financial statements are prepared using GAAP. These principles require us to make estimates and assumptions that affect the amounts reported in the Consolidated Financial Statements and accompanying Notes. Actual results could differ materially from those estimates. For a discussion of the significant accounting policies we use to prepare our financial statements and the material implications of uncertainties associated with the methods, assumptions and estimates underlying our critical accounting policies, please refer to Item 8, Note 1 of the Consolidated Financial Statements, Page 87, and Item 7, Critical Accounting Estimates, Property Casualty and Life Insurance Reserves, Page 37.
Our most critical accounting estimate is loss reserves. Loss reserves are the amounts we expect to pay for covered claims and expenses we incur to settle those claims. The loss reserves we establish in our financial statements represent an estimate of amounts needed to pay and administer claims arising from insured events that have occurred, including events that have not yet been reported to us. Loss reserves are estimates and are inherently uncertain; they do not and cannot represent an exact measure of liability. Accordingly, our loss reserves for past periods could prove to be inadequate to cover our actual losses and related expenses. Any changes in these estimates are reflected in our results of operations during the period in which the changes are made. An increase in our loss reserves would decrease earnings, while a decrease in our loss reserves would increase earnings.
The estimation process for unpaid loss and loss expense obligations involves uncertainty by its very nature. We continually review the estimates and adjust the reserves as facts regarding individual claims develop, additional losses are reported and new information becomes known. Adjustments due to loss development on prior years are reflected in the calendar year in which they are identified. The process used to determine our loss reserves is discussed in Item 7, Critical Accounting Estimates, Property Casualty and Life Insurance Reserves, Page 37.
Unforeseen losses, the type and magnitude of which we cannot predict, may emerge in the future. These additional losses could arise from changes in the legal environment, catastrophic events, increases in loss severity or frequency, or other causes. Such future losses could be substantial.
We could experience an unusually high level of losses due to catastrophic or terrorism events or risk concentrations.
In the normal course of our business, we provide coverage against perils for which estimates of losses are highly uncertain, in particular catastrophic and terrorism events. Catastrophes can be caused by a number of events, including hurricanes, tornadoes, windstorms, earthquakes, hailstorms, explosions, severe winter weather and fires. Due to the nature of these events, we are unable to predict precisely the frequency or potential cost of catastrophe occurrences. The extent of losses from a catastrophe is a function of both the total amount of insured exposure in the area affected by the event and the severity of the event.
We have natural catastrophe exposure to:
  Hurricanes in the gulf and southeastern coastal regions.
  Earthquakes in the New Madrid fault zone, which lies within the central Mississippi valley, extending from northeast Arkansas through southeast Missouri, western Tennessee and western Kentucky to southern Illinois, southern Indiana and parts of Ohio.
  Tornado, wind and hail in the Midwest and Southeast and, to a certain extent, the mid-Atlantic.
The occurrence of terrorist attacks in the geographic areas we serve could result in substantially higher claims under our insurance policies than we have anticipated. While we do insure terrorism risk in all areas we serve, we have identified our major terrorism exposure as general commercial risks in the metropolitan Chicago area as well as small co-op utilities, small shopping malls and small colleges throughout our 34 active states. Additionally, our life insurance subsidiary could be adversely affected in the event of a terrorist event or an epidemic such as the avian flu, particularly if the epidemic were to affect a broad range of the population beyond just the very young or the very old. Our associate health plan is self-funded and could similarly be affected.
Our results of operations would be adversely affected if the level of losses we experienced over a period of time exceeded our actuarially determined expectations. In addition, our financial condition would be adversely

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 23

affected if we were required to sell securities prior to maturity or at unfavorable prices to pay an unusually high level of loss and loss expenses. Securities pricing might be even less favorable if a number of insurance companies needed to sell securities during a short period of time because of unusually high losses from catastrophic events.
Our geographic concentration ties our performance to business, economic, environmental and regulatory conditions in certain states. We market our property casualty insurance product in 34 states, but our business is concentrated in the Midwest and Southeast. We also have exposure in states where we do not actively market insurance when clients of our independent agencies have business or properties in multiple states.
The Cincinnati Insurance Company also participates in three assumed reinsurance treaties with two reinsurers that spread the risk of very high catastrophe losses among many insurers. In 2008, we have exposure of up to $7 million of assumed losses in three layers, from $1.0 billion to $1.7 billion, from a single event under an assumed reinsurance treaty for Munich Re Group. The other two assumed reinsurance treaties are immaterial.
In the event of a severe catastrophic event or terrorist attack elsewhere in the world, our insurance losses may be immaterial. However, the companies in which we invest might be severely affected, which could affect our financial condition and results of operations. Our reinsurers might experience significant losses, potentially jeopardizing their ability to pay losses we cede to them. A catastrophe or epidemic event also could affect our operations by damaging our headquarters facility or disrupting our associates’ ability to perform their assigned tasks.
Please see Item 7, Critical Accounting Estimates, Property Casualty and Life Insurance Reserves, Page 37, for a discussion of our reserving practices.
Our ability to obtain or collect on our reinsurance protection could affect our business, financial condition, results of operations and cash flows.
We buy property casualty and life reinsurance coverage to mitigate the liquidity risk of an unexpected rise in claims severity or frequency from catastrophic events or a single large loss. The availability, amount and cost of reinsurance depend on market conditions and may vary significantly. If we are unable to obtain reinsurance on acceptable terms and in appropriate amounts, our business and financial condition may be adversely affected.
In addition, we are subject to credit risk with respect to our reinsurers. Although we purchase reinsurance to manage our risks and exposures to losses, this reinsurance does not discharge our direct obligations under the policies we write. We would remain liable to our policyholders even if we were unable to recover what we believe we are entitled to receive under our reinsurance contracts. Reinsurers might refuse or fail to pay losses that we cede to them, or they might delay payment. For long-term cases, the creditworthiness of our reinsurers may change before we can recover amounts to which we are entitled. A reinsurer’s insolvency, inability or unwillingness to make payments under the terms of its reinsurance agreement with our insurance subsidiaries could have a material adverse effect on our financial position, results of operations and cash flows.
Prior to 2003, we participated in USAIG, a joint underwriting association of individual insurance companies that collectively functions as a worldwide insurance market for all types of aviation and aerospace accounts. At year-end 2007, 29.8 percent, or $225 million, of our total reinsurance receivables were related to USAIG, primarily for September 11, 2001, events. Although more than 99 percent of the reinsurance recoverables associated with USAIG are backed by securities on deposit, if we are unable to collect these receivables, our financial position and results of operations could be materially affected. We no longer participate in new business generated by USAIG and its members.
Please see Item 7, 2008 Reinsurance Programs, Page 70, for a discussion of our reinsurance treaties.
Our ability to realize our investment objectives could affect our financial condition, our results of operations or cash flows.
We invest premiums received from policyholders and other available cash to generate investment income and capital appreciation, maintaining sufficient liquidity to pay covered claims and operating expenses, service our debt obligations and pay dividends. At year-end 2007, our investment portfolio was $12.198 billion, or 73.3 percent of our total assets. In 2007, our investment segment contributed 21.8 percent of our revenue and 78.0 percent of our total income before income taxes.
Investment income is an important component of our revenues and net income. The ability to achieve our investment objectives is affected by factors that are beyond our control, such as inflation, economic growth, interest rates, world political conditions, terrorism attacks or threats, adverse events affecting other companies in our industry or the industries in which we invest and other widespread unpredictable events. These events may adversely affect the economy generally and could cause our investment income or the value of securities we own to decrease. A significant decline in our investment income could have an adverse effect on our net income, and thereby on our shareholders’ equity and our policyholders’ surplus. For more detailed discussion of risks associated with our investments, please refer to Item 7A, Qualitative and Quantitative Disclosures About Market Risk, Page 73.

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 24

Our investment performance also could suffer because of the types or concentrations of investments, industry groups and/or individual securities in which we choose to invest. Market value changes related to these choices could cause a material change in our financial condition or results of operations.
At year-end 2007, common stock holdings made up 49.4 percent of our investment portfolio. Of those equities, 56.7 percent were in financial sector companies. Adverse news or events affecting equities, and this sector specifically, such as unfavorable developments related to subprime lending, could affect our net income, book value and overall results.
One of our financial sector investments, Fifth Third, accounted for 28.5 percent of our shareholders’ equity at year-end 2007 and dividends earned from our Fifth Third investment were 20.0 percent of our investment income in 2007. Based on 2007 results, a 10 percent change in dividends earned from our Fifth Third holding would result in a $12 million change in pretax investment income and an $11 million change in after-tax earnings. Every $1.00 change in the market price of Fifth Third’s common stock has approximately a 26 cent impact on our book value per share. A 20 percent change in the market price of Fifth Third’s common stock from its year-end 2007 closing price would result in a $338 million change in assets and a $220 million change in after tax unrealized gains.
Because we currently own more than 10 percent of Fifth Third’s outstanding shares and because our CEO serves as a director of Fifth Third, we are limited in the amount of Fifth Third stock we could sell in any given period and the timing of any sale. This limitation could lead us to hold a sizeable position in Fifth Third even if it would no longer meet our investment parameters. This could result in a variety of adverse consequences depending on the reason we had concluded Fifth Third no longer met our investment parameters. For example, if Fifth Third were to stop paying dividends on its common stock, we would not be able to quickly sell a part of our holdings to reinvest in other income-earning investments, which would have a material effect on our results of operations. We also insure property, liability, surety and life insurance exposures for Fifth Third and rely on the bank to service many of our corporate accounts, associate payroll and 401(k) plan.
Please see Item 1, Investments Segment, Page 15, Item 7, Investments Results of Operations, Page 57, and Liquidity and Capital Resources, Page 60, for discussion of our investment activities.
Our status as an insurance holding company with no direct operations could affect our ability to pay dividends in the future.
Cincinnati Financial Corporation is a holding company that transacts substantially all of its business through its subsidiaries. Our primary assets are the stock in our operating subsidiaries and our investments. Consequently, our cash flow to pay cash dividends and interest on our long-term debt depends on dividends we receive from our operating subsidiaries and income earned on investments held at the parent-company level.
Dividends paid to us by our insurance subsidiary are restricted by the insurance laws of Ohio, its domiciliary state. These laws establish minimum solvency and liquidity thresholds and limits. Currently, the maximum dividend that may be paid without prior regulatory approval is limited to the greater of 10 percent of statutory surplus or 100 percent of statutory net income for the prior calendar year, up to the amount of statutory unassigned surplus as of the end of the prior calendar year. Dividends exceeding these limitations may be paid only with prior approval of the Ohio Department of Insurance. Consequently, at times, we might not be able to receive dividends from our insurance subsidiary or we might not receive dividends in the amounts necessary to meet our debt obligations or to pay dividends on our common stock. This could affect our financial position.
Please see Item 1, Regulation, Page 19, and Item 8, Note 8 of the Consolidated Financial Statements, Page 96, for discussion of insurance holding company dividend regulations.
We could make investment decisions or experience market value fluctuations that trigger restrictions applicable to the parent company under the Investment Company Act of 1940.
Compared with other insurance holding companies, we hold a significant level of investment assets at the parent company level. If these investment assets grow to account for more than 40 percent of parent company’s total assets, excluding assets of our subsidiaries, we might become subject to regulation under the Investment Company Act of 1940. Our operations are limited by the constraint that investment securities held at the holding company level should remain below the 40 percent threshold described above. Efforts to stay below the threshold could result in:
  Disposal of otherwise desirable investment securities, possibly under undesirable conditions. Such dispositions could result in a lower return on investment, loss of investment income, and if we were unable to manage the timing of the dispositions, we also might realize unnecessary capital gains, which would increase our annual tax payment.
  Limited opportunities to purchase equity securities that hold the potential for market value appreciation, which could hamper book value growth over the long term.

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 25

  Maintenance of a greater portion of our portfolio of equity securities at the insurance subsidiary, which would cause the parent to be more reliant on its subsidiaries for cash to fund parent-company obligations, including shareholder dividends and interest on long-term debt.
If the parent company’s investment assets were to exceed the 40 percent ratio to its total assets, excluding investment in its subsidiaries, and if it were determined that the holding company was an unregistered investment company, the holding company might be unable to enforce contracts with third parties, and third parties could seek rescission of transactions with the holding company undertaken during the period that it was an unregistered investment company, subject to equitable considerations set forth in the Investment Company Act. In addition, the holding company could become subject to monetary penalties or injunctive relief, or both, in an action brought by the SEC.
Our business depends on the uninterrupted operation of our facilities, systems and business functions.
Our business depends on our associate’s ability to perform necessary business functions, such as processing new and renewal policies and claims. We increasingly rely on technology and systems to accomplish these business functions in an efficient and uninterrupted fashion. Our inability to access our headquarters facilities or a failure of technology, telecommunications or other systems could significantly impair our ability to perform such functions on a timely basis or affect the accuracy of transactions. If sustained or repeated, such a business interruption or system failure could result in a deterioration of our ability to write and process new and renewal business, serve our agents and policyholders, pay claims in a timely manner, collect receivables or perform other necessary business functions. If our disaster recovery and business continuity plans did not sufficiently consider, address or reverse the circumstances of an interruption or failure, this could result in a materially adverse effect on our operating results and financial condition.
Item 1B. Unresolved Staff Comments
None
Item 2. Properties
Cincinnati Financial Corporation owns our headquarters building located on 100 acres of land in Fairfield, Ohio. This building contains approximately 800,000 total square feet. The property, including land, is carried in our financial statements at $68 million as of December 31, 2007, and is classified as land, building and equipment, net, for company use. John J. & Thomas R. Schiff & Co. Inc., a related party, occupies approximately 6,750 square feet (1 percent).
Construction of a 690,000 total square foot underground garage and third office tower at our headquarters building began in early 2005. We estimate a completion date of July 2008 for the project. We believe this estimated $100 million expansion will accommodate our business needs for the foreseeable future. The construction project is on schedule and on budget. As of December 31, 2007, construction costs totaled $86 million, which is classified as land, building and equipment, net, for company use.
Cincinnati Financial Corporation owns the Fairfield Executive Center, which is located on the northwest corner of our headquarters property. This is a four-story office building containing approximately 124,000 square feet. The property is carried in the financial statements at $7 million as of December 31, 2007, and is classified as land, building and equipment, net, for company use. Our subsidiaries occupy approximately 90 percent of the rentable square feet and unaffiliated tenants occupy approximately 10 percent. In 2008, subsidiary operations in this building will relocate to the third officer tower at our headquarters location. Portions of this space will be available for lease during 2008.
In 2007, The Cincinnati Life Insurance Company sold a four-story office building in Springdale, Ohio. The property was carried in the financial statements at $3 million as of December 31, 2006, and was classified as other invested assets. A capital gain of $2 million was realized on the sale of the property.
The Cincinnati Insurance Company owns an unoccupied building on 16 acres of land in Springfield Township, Ohio, approximately six miles from our headquarters. We plan to renovate the 51,000 square foot building to serve as a disaster recovery and backup data processing center at an estimated cost of $26 million. The property, including land, is carried on our financial statements at $3 million as of December 31, 2007, and is classified as land, building and equipment, net, for company use.
Item 3. Legal Proceedings
Neither the company nor any of our subsidiaries is involved in any material litigation other than ordinary, routine litigation incidental to the nature of its business.
Item 4. Submission of Matters to a Vote of Security Holders
No matters were submitted to a vote of security holders of Cincinnati Financial during the fourth quarter of 2007.

Cincinnati Financial Corporation - 2007 Annual Report on 10-K - Page 26

Part II
Item 5.   Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Cincinnati Financial Corporation had approximately 12,000 shareholders of record and approximately 46,000 beneficial shareholders as of December 31, 2007. Many of our independent agent representatives and most of the 4,087 associates of our subsidiaries own the company’s common stock. We are unable to accurately quantify those holdings because many are beneficially held.
Our common shares are traded under the symbol CINF on the Nasdaq Global Select Market.
                                                                   
       
(Source: Nasdaq Global Select Market)           2007                     2006    
Quarter:   1st   2nd   3rd     4th   1st   2nd   3rd   4th
       
High close
  $ 45.92     $ 47.62     $ 44.79       $ 44.84     $ 45.56     $ 47.01     $ 48.44     $ 49.07  
Low close
    42.24       42.57       36.91         38.37       42.07       41.43       45.93       44.25  
Period-end close
    42.40       43.40       43.31         39.54       42.07       47.01       48.12       45.31  
Cash dividends declared
    0.355       0.355       0.355         0.355       0.335       0.335       0.335       0.335  
       
       
Our ability to pay cash dividends may depend on the ability of our insurance subsidiary to pay dividends to the parent company. The dividend restrictions of our insurance company subsidiaries are discussed in Item 8, Note 8 of the Consolidated Financial Statements, Page 96.
The following summarizes securities authorized for issuance under our equity compensation plans as of December 31, 2007:
       
Plan category
Number of securities to be issued upon exercise of outstanding options, warrants and rights at December 31, 2007
Weighted-average exercise price of outstanding options
Number of securities remaining available for future issuance under equity compensation plan (excluding securities reflected in column (a)) at December 31, 2007
  (a) (b) (c)
Equity compensation plans approved by security holders
10,676,202
$ 36.86
10,560,257
Equity compensation plans not approved by security holders
Total
10,676,202
$ 36.86
10,560,257
 
Additional information about stock-based associate compensation granted under our equity compensation plans is available in Item 8, Note 16 of the Consolidated Financial Statements, Page 102.
The board of directors has authorized share repurchases since 1996. We discuss the board authorization in Item 7, Liquidity and Capital Resources, Uses of Capital, Page 64. In 2007, we repurchased a total of 7,454,637 shares.
                                 
 
                    Total number of shares     Maximum number of  
    Total number     Average     purchased as part of     shares that may yet be  
    of shares     price paid     publicly announced     purchased under the  
Month   purchased(1)     per share     plans or programs     plans or programs  
 
January 1-31, 2007
    0     $ 0.00       0       6,819,248  
February 1-28, 2007
    478,267       43.82       478,267       6,340,981  
March 1-31, 2007
    1,012,808       42.64       1,012,317       5,328,664  
April 1-30, 2007
    0       0.00       0       5,328,664  
May 1-31, 2007
    0       0.00       0       5,328,664  
June 1-30, 2007
    0       0.00       0       5,328,664  
July 1-31, 2007
    0       0.00       0       5,328,664  
August 1-31, 2007
    1,522,147       41.42       1,522,147       3,806,517  
September 1-30, 2007
    405,001       42.18       405,001       3,401,516  
October 1-31, 2007
    4,000,000       40.02       4,000,000       12,401,516  
November 1-30, 2007
    55,332       39.99       36,905       12,364,611  
December 1-31, 2007
    0       0.00       0       12,364,611  
 
                           
Totals
    7,473,555       41.02       7,454,637          
 
                           
 
(1)   Includes 18,918 shares acquired in 2007 primarily in satisfaction of the purchase price due upon exercise of stock options.
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 27
On October 24, 2007, we entered into an accelerated share repurchase agreement for 4 million shares. At the same time, the board of directors also expanded the existing repurchase authorization to approximately 13 million shares. Purchases are expected to be made generally through open market transactions. The board gives management discretion to purchase shares at reasonable prices in light of circumstances at the time of purchase, pursuant to SEC regulations.
The prior repurchase program for 10 million shares was announced in 2005, replacing a program that had been in effect since 1999. No repurchase program has expired during the period covered by the above table. All of the repurchases reported in the table above were repurchased under our original 2005 program or the expansion announced in October 2007. Neither the 2005 nor 1999 program had an expiration date, but no further repurchases will occur under the 1999 program.
Cumulative Total Return
As depicted in the graph below, the five-year total return on a $100 investment made December 31, 2002, assuming the reinvestment of all dividends, was 34.0 percent for Cincinnati Financial Corporation’s common stock compared with 62.3 percent for the Standard & Poor’s Composite 1500 Property & Casualty Insurance Index and 82.9 percent for the Standard & Poor’s 500 Index.
The Standard & Poor’s Composite 1500 Property & Casualty Insurance Index includes 29 companies: Ace Ltd., Allstate Corporation, AMBAC Financial Group, Berkley (W R) Corporation, Chubb Corporation, Cincinnati Financial Corporation, Commerce Group Inc., Fidelity National Financial Inc., First American Corporation, Hanover Insurance Group Inc., Infinity Property & Casualty Corporation, Landamerica Financial Group, MBIA Inc., Mercury General Corporation, Old Republic International Corporation, Philadelphia Consolidated Holding Corporation, Proassurance Corporation, Progressive Corporation, RLI Corporation, Safeco Corporation, Safety Insurance Group Inc., SCPIE Holdings Inc., Selective Insurance Group Inc., Stewart Information Services, Tower Group Inc., Travelers Companies Inc., United Fire & Casualty Company, XL Capital Ltd. and Zenith National Insurance Corporation.
The Standard & Poor’s 500 Index includes a representative sample of 500 leading companies in a cross section of industries of the U.S. economy. Although this index focuses on the large capitalization segment of the market, it is widely viewed as a proxy for the total market.
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 28
(BAR CHART)
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 29
Item 6. Selected Financial Data
                                 
 
(In millions except per share data)           Years ended December 31,    
    2007   2006   2005   2004
 
Consolidated Income Statement Data
                               
Earned premiums
  $ 3,250     $ 3,278     $ 3,164     $ 3,020  
Investment income, net of expenses
    608       570       526       492  
Realized investment gains and losses
    382       684       61       91  
Total revenues
    4,259       4,550       3,767       3,614  
Net income
    855       930       602       584  
 
Net income per common share:
                               
Basic
  $ 5.01     $ 5.36     $ 3.44     $ 3.30  
Diluted
    4.97       5.30       3.40       3.28  
Cash dividends per common share:
                               
Declared
    1.42       1.34       1.205       1.04  
Paid
    1.40       1.31       1.162       1.02  
 
Shares Outstanding
                               
Weighted average, diluted
    172       175       177       178  
 
Consolidated Balance Sheet Data
                               
Invested assets
  $ 12,261     $ 13,759     $ 12,702     $ 12,677  
Deferred policy acquisition costs
    461       453       429       400  
Total assets
    16,637       17,222       16,003       16,107  
Loss and loss expense reserves
    3,967       3,896       3,661       3,549  
Life policy reserves
    1,478       1,409       1,343       1,194  
Long-term debt
    791       791       791       791  
Shareholders’ equity
    5,929       6,808       6,086       6,249  
Book value per share
    35.70       39.38       34.88       35.60  
 
Property Casualty Insurance Operations
                               
Earned premiums
  $ 3,125     $ 3,164     $ 3,058     $ 2,919  
Unearned premiums
    1,562       1,576       1,557       1,537  
Loss and loss expense reserves
    3,925       3,860       3,629       3,514  
Investment income, net of expenses
    393       367       338       289  
Loss ratio
    46.6%       51.9%       49.2%       49.8%  
Loss expense ratio
    12.0       11.6       10.0       10.3  
Expense ratio
    31.7       30.8       30.0       29.7  
Combined ratio
    90.3%       94.3%       89.2%       89.8%  
 
 
continued...
                                                         
 
    2003   2002   2001   2000   1999   1998   1997
 
 
  $ 2,748     $ 2,478     $ 2,152     $ 1,907     $ 1,732     $ 1,613     $ 1,516  
 
    465       445       421       415       387       368       349  
 
    (41)       (94)       (25)       (2)       0       65       69  
 
    3,181       2,843       2,561       2,331       2,128       2,054       1,942  
 
    374       238       193       118       255       242       299  
 
 
                                                       
 
  $ 2.11     $ 1.33     $ 1.10     $ 0.67     $ 1.40     $ 1.31     $ 1.64  
 
    2.10       1.32       1.07       0.67       1.37       1.28       1.61  
 
 
    0.90       0.81       0.76       0.69       0.62       0.55       0.50  
 
    0.89       0.80       0.74       0.67       0.60       0.54       0.49  
 
 
                                                       
 
    178       180       179       181       186       190       188  
 
 
                                                       
 
  $ 12,485     $ 11,226     $ 11,534     $ 11,276     $ 10,156     $ 10,296     $ 8,778  
 
    372       343       286       259       226       143       135  
 
    15,509       14,122       13,964       13,274       11,795       11,484       9,867  
 
    3,415       3,176       2,887       2,473       2,154       2,055       1,937  
 
    1,025       917       724       641       885       536       482  
 
    420       420       426       449       456       472       58  
 
    6,204       5,598       5,998       5,995       5,421       5,621       4,717  
 
    35.10       31.43       33.62       33.80       30.35       30.58       25.71  
 
 
                                                       
 
  $ 2,653     $ 2,391     $ 2,073     $ 1,828     $ 1,658     $ 1,543     $ 1,454  
 
    1,444       1,317       1,060       920       835       458       442  
 
    3,386       3,150       2,894       2,416       2,093       1,979       1,889  
 
    245       234       223       223       208       204       199  
 
    56.1%       61.5%       66.6%       71.1%       61.6%       65.4%       58.3%  
 
    11.6       11.4       10.1       11.3       10.0       9.3       10.1  
 
    27.0       26.8       28.2       30.4       28.6       29.6       30.0  
 
    94.7%       99.7%       104.9%       112.8%       100.2%       104.3%       98.4%  
 
Per share data adjusted to reflect all stock splits and dividends prior to December 31, 2007.
Significant realized gains and one-time charges or adjustments:
2007 — The company sold 3.8 million shares of its holding in Exxon Mobil Corporation common stock. The sale contributed $217 million (pretax) to realized investment gains and revenues and $141 million (after tax), or 81 cents per share, to net income. The company divested the majority of its real estate investment trust holdings. The sales contributed $73 million (pretax) to realized investment gains and revenues and $47 million (after tax), or 27 cents per share, to net income. The company sold 5.5 million shares of its holdings in Fifth Third Bancorp common stock. The sale contributed $64 million (pretax) to realized investment gains and revenues and $42 million (after tax), or 24 cents per share, to net income. The company sold all of its holdings in FirstMerit Corporation common stock. The sale contributed $59 million (pretax) to realized investment gains and revenues and $38 million (after tax), or 22 cents per share, to net income.
2006 — The company sold all of its holdings in Alltel Corporation common stock. The sale contributed $647 million (pretax) to realized investment gains and revenues and $412 million (after tax), or $2.35 per share, to net income.
2003 — As the result of a settlement negotiated with a vendor, pretax results included the recovery of $23 million of the $39 million one-time, pretax charge incurred in 2000.
2000 — The company recorded a one-time charge of $39 million, pretax, to write down previously capitalized costs related to the development of software to process property casualty policies. The company earned $5 million in interest in the first quarter from a $303 million single-premium bank-owned life insurance (BOLI) policy booked at the end of 1999 that was segregated as a separate account effective April 1, 2000. Investment income and realized investment gains and losses from separate accounts generally accrue directly to the contract holder and, therefore, are not included in the company’s consolidated financials.
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 30 & 31
Item 7.   Management’s Discussion and Analysis of Financial Condition and Results of Operations
Introduction
The purpose of Management’s Discussion and Analysis is to provide an understanding of Cincinnati Financial Corporation’s consolidated results of operations and financial position. Management’s Discussion and Analysis should be read in conjunction with Item 6, Selected Financial Data, Pages 30 and 31, and Item 8, Consolidated Financial Statements and related Notes, beginning on Page 80. We present per share data on a diluted basis unless otherwise noted, and we have adjusted those amounts for all stock splits and stock dividends.
We begin with an executive summary of our results of operations and outlook, as well as details on critical accounting policies and estimates. Periodically, we refer to estimated industry data so that we can give information on our performance versus the overall insurance industry. Unless otherwise noted, the industry data is prepared by A.M. Best, a leading insurance industry statistical, analytical and financial strength rating organization. Information from A.M. Best is presented on a statutory basis. When we provide our results on a comparable statutory basis, we label it as such; all other company data is presented in accordance with accounting principles generally accepted in the United States of America (GAAP).
Executive Summary
Through The Cincinnati Insurance Company and its local independent agent representatives, Cincinnati Financial Corporation has become one of the 25 largest property casualty insurer groups in the nation, based on premium volume for the approximate 2,000 U.S. stock and mutual insurer groups. We primarily market standard market property casualty insurance products through a select group of independent insurance agencies in 34 states. As we discussed in the business description in Item 1, we believe three key characteristics distinguish our company and allow us to build shareholder value:
    We cultivate relationships with the independent insurance agents who market our policies and we make our decisions at the local level
 
    We achieve claims excellence, covering the spectrum from our response to reported claims to our approach to establishing reserves for not-yet-paid claims
 
    We invest for long-term total return, using available cash flow to purchase equity securities after covering insurance liabilities by purchasing fixed-maturity securities
We provide additional detail on these subjects in the Results of Operations and Liquidity and Capital Resources sections of this discussion.
Among the factors that influence the consolidated results of operations and financial position of the company, we consider our relationships with independent insurance agents to be the most significant. We seek to be an indispensable partner in each agency’s success. To continue to achieve our performance targets, we must maintain these strong relationships, write a significant portion of each agency’s business and attract new agencies that share our business philosophy.
We believe consistently applying our long-term strategies rather than taking short-term actions will allow us to address these challenges. We seek to meet our agents’ needs, with an eye toward solutions and approaches that will give us an advantage for five, 10 or more years. As we appoint new agencies, we are looking to build relationships that lead them to award us a preferred position and a meaningful share of the business they write.
In 2007, we did not achieve some of our objectives for creating shareholder value. For the year, we wrote less new property casualty business than the prior year and market pricing trends led to slightly lower written premiums and put some pressure on our current accident year margins. Nonetheless, we continued to build our company for the long term. Agencies continued to successfully market our products to their better accounts. They gave us $325 million of new property casualty business and helped us maintain the persistency of renewals at more than 90 percent of our accounts. Our equity-focused investment strategy led to another year of record investment income even as declines in the market values of our financial sector common stocks led to lower invested assets and book value.
We look beyond 2007, recognizing the challenges that will face us and with strategies in place to address those challenges. We remain committed to providing a stable market for our agents’ high quality business, underwriting this business carefully and producing steady value for our shareholders, as represented by the board of directors’ recent decision to increase our 2008 indicated annual cash dividend by 9.9 percent, which would mark the 48th consecutive year of increase in that measure. We believe we can achieve above-industry-average growth in written premiums and industry-leading profitability over the long term by building on our proven strategies: strong agency relationships, local underwriting, quality claims service, solid reserves and total return investing.
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 32
Over our 57 year history, our growth largely has been driven by increasing our share of the business written by the agencies that market our products, growth of those agencies, appointment of new agencies and our periodic entry into new states. During 2008, we are targeting 65 new agency appointments.
Over the years, we have been able to increase our share of our agencies’ business by making available insurance products that meet the needs of the individuals and businesses in their communities. In recent years, our agents had indicated their interest in having Cincinnati available as a market for commercial accounts that require the flexibility of excess and surplus lines coverage. Preparations that began in early 2007 to initiate excess and surplus lines operations concluded on schedule in December 2007. Our new subsidiary, The Cincinnati Specialty Underwriters Insurance Company, received an A (Excellent) rating from A.M. Best, an independent provider of insurer ratings. As noted in Item 1, Excess and Surplus Lines Operation Further Enhances Agency Relationships, Page 6, our new wholly owned brokerage CSU Producer Resources began marketing excess and surplus lines policies to selected agencies in five states in January 2008.
Below we review highlights of our financial results for the past three years and measures of the success of our efforts to create shareholder value. Detailed discussion of these topics appears in Results of Operations, Page 42, and Liquidity and Capital Resources, Page 60.
Corporate Financial Highlights
Income Statement and Per Share Data
                                         
 
(Dollars in millions except share data)   Twelve months ended December 31,   2007-2006   2006-2005
    2007   2006   2005   Change%   Change%
 
Income statement data
                                       
Earned premiums
  $ 3,250     $ 3,278     $ 3,164       (0.9)       3.6  
Investment income, net of expenses
    608       570       526       6.6       8.4  
Realized investment gains and losses (pretax)
    382       684       61       (44.1)       1,026.1  
Total revenues
    4,259       4,550       3,767       (6.4)       20.8  
Net income
    855       930       602       (8.0)       54.5  
Per share data (diluted)
                                       
Net income
  $ 4.97     $ 5.30     $ 3.40       (6.2)       55.9  
Cash dividends declared
    1.42       1.34       1.205       6.0       11.2  
 
                                       
Weighted average shares outstanding
    172,167,452       175,451,341       177,116,126       (1.9)       (0.9)  
 
Revenues in 2007 and 2006 were significantly higher than in 2005. Both years reflected significant net realized investment gains from sales of common stock holdings. In both years, rising pretax investment income offset the slowing growth rate of consolidated property casualty earned premiums.
Net income and net income per share declined slightly in 2007 from a record level in 2006. The most significant factors contributing to net income are:
    Underwriting profit or loss — The consolidated property casualty underwriting profit rose in 2007 because of lower catastrophe losses and a higher level of savings from favorable development on prior period reserves. In 2006, underwriting profit was below the prior year due to higher catastrophe losses and a lower level savings from favorable development of prior period reserves as well as higher underwriting expenses. These factors are discussed in more detail in the Results of Operations beginning on Page 42.
 
    Realized investment gains or losses — Realized investment gains and losses are integral to our financial results over the long term. We have substantial discretion in the timing of investment sales and, therefore, the gains or losses that will be recognized in any period. That discretion generally is independent of the insurance underwriting process. Also, applicable accounting standards require us to recognize gains and losses from certain changes in fair values of securities and embedded derivatives without actual realization of those gains and losses. As discussed in Investments Segment Results of Operation, Page 57, security sales led to realized investment gains in the past three years:
  o   2007 — Raised net income by $245 million, or $1.43 per share. This amount reflected the sale of 3.8 million shares of Exxon Mobil Corporation, the block sale of 5.5 million shares of Fifth Third Bancorp common stock, the sale of our FirstMerit Corporation common stock holdings and the disposition of the majority of our real estate investment trust holdings.
 
  o   2006 — Raised net income by $434 million, or $2.48 per share. This amount reflected the sale of our Alltel Corporation common stock holding.
 
  o   2005 — Raised net income by $40 million, or 23 cents per share.
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 33
    Weighted average shares outstanding may fluctuate from period to period because we regularly repurchase shares under board authorizations and we issue shares when associates exercise stock options. Weighted average shares outstanding on a diluted basis declined 3 million in 2007 and 2 million in 2006.
Cash dividends declared per share rose 6.0 percent and 11.2 percent in 2007 and 2006.
Balance Sheet Data and Performance Measures
                         
 
(Dollars in millions except share data)   At December 31,   At December 31,   At December 31,
    2007   2006   2005
 
Balance sheet data
                       
Invested assets
  $ 12,261     $ 13,759     $ 12,702  
Total assets
    16,637       17,222       16,003  
Short-term debt
    69       49       0  
Long-term debt
    791       791       791  
Shareholders’ equity
    5,929       6,808       6,086  
Book value per share
    35.70       39.38       34.88  
Debt-to-capital ratio
    12.7%       11.0%       11.5%  
 
                         
            Years ended December 31,    
    2007   2006   2005
 
Performance measures
                       
Comprehensive income
  $ (368)     $ 1,057     $ 99  
Return on equity
    13.4%       14.4%       9.8%  
Return on equity based on comprehensive income
    (5.8)       16.4       1.6  
 
Invested assets and total assets declined in 2007, primarily due to lower market values of financial sector equity holdings. Invested assets and total assets rose in 2006 on new investments and appreciation in the equity portfolio.
Comprehensive income is net income plus the year-over-year difference in unrealized gains on investments. Comprehensive income moved in concert with the changes in unrealized investment gains over the three-year period. Unrealized investment gains declined in 2007 because of lower market values of our financial sector holdings, after rising in 2006. Unrealized gains were lower in 2005 primarily due to a decline in the market value of our Fifth Third investment.
Return on equity in 2007 declined slightly due to lower realized gains on investments after rising in 2006 due to higher realized gains on investments. Return on equity based on comprehensive income declined in 2007 because of lower comprehensive income due to lower unrealized investment gains. It rose in 2006 due to the increase in accumulated other comprehensive income.
Our ratio of long-term debt to capital (long-term debt plus shareholders’ equity) rose in 2007 after declining in 2006. The increase in 2007 was due to share repurchase and lower unrealized gains, which primarily reflected the lower market values of our financial sector equity holdings.
Property Casualty Highlights
                                         
 
            Years ended December 31,           2007-2006   2006-2005
(Dollars in millions)   2007   2006   2005   Change%   Change%
 
Property casualty highlights
                                       
Written premiums
  $ 3,117     $ 3,178     $ 3,076       (1.9)       3.3  
Earned premiums
    3,125       3,164       3,058       (1.2)       3.5  
Underwriting profit
    304       181       330       68.3       (45.2)  
GAAP combined ratio
    90.3%       94.3%       89.2%                  
Statutory combined ratio
    90.3       93.9       89.0                  
 
The trend in overall written premium growth reflected the competitive and market factors discussed in Item 1, Commercial Lines and Personal Lines Insurance Results of Operations, Page 44 and Page 51. Our consolidated property casualty insurance underwriting profit rose in 2007 after declining in 2006, matching the trend in our combined ratio. (The combined ratio is the percentage of each premium dollar spent on claims plus all expenses — the lower the ratio, the better the performance.) 2007 performance was bolstered by lower catastrophe losses and higher savings from favorable development on prior period reserves.
We also measure a variety of non-financial metrics for our property casualty operations. For example, we monitor our rank within our reporting agency locations. In 2006, we ranked No. 1 or No. 2 by premium volume in 74.2 percent of the locations that have marketed our products for more than five years. Other measures include subdivision of territories and new agency appointments. We ended 2007 with 106 field territories, subdividing three new territories and merging one into the surrounding regions. As discussed in Item 1, Growing with Our Agencies, Page 9, we made 66 new agency appointments in 2007, 50 of which were new relationships. These new appointments and other changes in agency structures led to a net increase in reporting agency locations of 38 in 2007.
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 34
Agent satisfaction with our technology solutions is, and will continue to be, a requirement for maintaining our strong relationships with these agencies. In 2007, we made additional progress in implementing technology solutions that we believe should make it easier for agencies to do business with us. Among other 2007 milestones, we deployed our new commercial lines policy processing system to agencies in 10 states for use in processing new and renewal businessowners policies, bringing the year-end total to 17 states. We also deployed our personal lines policy processing system in four states, bringing the year-end total to 17 states, and continued to make important upgrades and enhancements.
In each of the past three years, our results have compared satisfactorily to estimated industry results. Industry net written premiums were estimated to decline 1.2 percent in 2007. In 2006, industry premiums were estimated to rise 3.9 percent after no change in 2005. In the past three years, industry premium trends have been obscured by the reinsurance sector, where premiums were estimated to have declined 8.5 percent in 2007, risen 28.1 percent in 2006 and declined 28.2 percent in 2005. The estimated industry average statutory combined ratios were 95.6 percent in 2007, 92.4 percent in 2006 as well as 101.2 percent in 2005 when the 144.9 percent estimated reinsurance sector combined ratio obscured the industry combined ratio.
Measuring Our Success In 2008 And Beyond
Looking into 2008 and beyond, we will continue to measure the success of our strategies:
  Maintaining our strong relationships with our established agencies, writing a significant portion of each agency’s business and attracting new agencies — In 2008, we expect to continue to rank No. 1 or No. 2 by premium volume in approximately 75 percent or more of the locations that have marketed our products for more than five years, not taking into account any contribution from our excess and surplus lines business. We expect to improve service to our agencies by subdividing one or two field territories in 2008. We also expect to appoint another 65 agencies.
 
    In 2008, we expect to make further progress in our efforts to improve service to and communication with our agencies through our expanding portfolio of software. In particular, we will continue to deploy our commercial lines and personal lines quoting and policy processing systems that allow our agencies and our field and headquarters associates to collaborate on new and renewal business more efficiently and give our agencies choice and control. We discuss our technology plans for 2008 in Item 1, Technology Solutions, Page 4.
  Achieving above-industry-average growth in property casualty statutory net written premiums and maintaining industry-leading profitability by leveraging our regional franchise and proven agency-centered business strategy — If current commercial lines pricing trends continue into 2008, our net written premiums could decline as much as 5 percent compared with the 1.9 percent decline in 2007.
      Overall industry premiums are expected to decline 0.6 percent in 2008, which includes an estimated 5.0 percent decline for the reinsurance sector. Net written premiums for the commercial lines sector are expected to be down 2.3 percent in 2008 while the personal lines sector is expected to grow 1.4 percent. The projected industry average 2008 combined ratio is 98.6 percent.
 
      Our combined ratio estimate for 2008 is 96 percent to 98 percent compared with 90.3 percent in 2007. The year-over-year increase reflects three assumptions:
  o   Current accident year loss ratio excluding catastrophe losses — We believe the market trends that contributed to an increase in this ratio in 2007 are continuing and may put the ratio under further pressure in 2008.
 
  o   Catastrophe loss ratio — We assume catastrophe losses could contribute approximately 4.5 percentage points to the full-year 2008 combined ratio. We are aware of the unpredictability of catastrophic events in any given year. Catastrophe losses have made an average contribution of 3.7 percentage points to our combined ratio in the past 10 years, ranging from 2007’s low of 0.8 points to 1998’s high of 6.1 points.
 
      In January and February of 2008, storms affecting our policyholders in the Midwest resulted in at least $36 million of pretax catastrophe losses, which will be included in first-quarter 2008 results. This estimate does not take into account any catastrophe activity that may occur in the remainder of the first quarter of 2008 or potential development from events in prior periods.
 
  o   Savings from favorable development on prior period reserves — To establish this combined ratio estimate, management made the assumption that prior period reserves would develop favorably and that the development would affect the ratio by 4 percentage points. The actual level of development on prior period reserves will be based on sound actuarial analysis.
      Economic factors, including Inflation, may increase our claims and settlement expenses related to medical care, litigation and construction. We could see higher than anticipated loss costs related to workers’ compensation and lines of business that provide protection against bodily injury claims. Similarly, higher legal expenses could raise the loss expenses we incur to defend our policyholders and settle complex or disputed claims. We would factor any such higher losses and loss expenses into our pricing and reserve
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 35
      calculations, potentially increasing reserves and adjusting rates. Our ability to meet performance targets would depend on our ability to offset the increased losses and loss expenses by promptly effecting rate adjustments or finding other savings and efficiencies, and on our agents’ ability to market at the increased rate.
 
    Pursuing a total return investment strategy that generates both strong investment income growth and capital appreciation — In 2008, we estimate the growth rate of investment income may be below the 6.6 percent growth rate in 2007 as financial sector holdings in our portfolio evaluate their dividend levels. We continue to focus on portfolio strategies to balance near-term income generation and long-term book value growth. This outlook considers the anticipated level of dividend income from equity holdings, the investment of insurance operations cash flow and the current portfolio attributes.
 
      We do not establish annual capital appreciation targets. Over the long term, our target is to have the equity portfolio outperform the Standard & Poor’s 500 Index. In 2007, our compound annual equity portfolio return was a negative 16.3 percent, compared with a compound annual total return of 5.5 percent for the Index. Over the five years ended December 31, 2007, our compound annual equity portfolio return was flat compared with a compound annual total return of 12.8 percent for the Index. Our equity portfolio underperformed the market for the five-year period primarily because of the decline in the market value of our holdings of Fifth Third common stock between 2003 and 2007.
 
    Increasing the total return to shareholders through a combination of higher earnings per share, growth in book value, increasing dividends and share repurchase — We do not announce annual targets for earnings per share or book value. Over the long term, we look for our earnings per share growth to outpace that of a peer group of national and regional property casualty insurance companies. Long-term book value growth should exceed that of our equity portfolio.
 
      The board of directors is committed to steadily increasing cash dividends, periodically authorizing stock dividends and splits and authorizing share repurchase. In February 2008, the board increased the indicated annual cash dividend rate 9.9 percent, marking the 48th consecutive year of increase in the dividend rate. We believe our record of dividend increases is matched by only 11 other publicly traded corporations. Between January 1 and February 22, 2008, we repurchased 1 million shares under the current board authorization.
 
      Over the long-term, we seek to increase earnings per share, book value and dividends at a rate that would allow long-term total return to our shareholders to exceed that of the Standard & Poor’s Composite 1500 Property Casualty Insurance Index. Over the past five years, our total return to shareholders of 34.0 percent was below the 62.3 percent return for that Index.
 
    Maintaining financial strength by keeping the ratio of debt to capital below 15 percent and purchasing reinsurance to provide investment flexibility — Our debt-to-capital ratio rose to 12.7 percent in 2007 because of the decline in shareholders’ equity. Based on our present capital requirements, we do not anticipate a material increase in debt levels during 2007. As a result, we believe our debt-to-capital ratio will remain below 13 percent.
 
      In December 2007, we finalized our property casualty reinsurance program for 2008, updating it to maintain the balance between the cost of the program and the level of risk we retain. Under the new program, our 2008 reinsurance costs are expected to decline slightly due to higher retention levels and moderating rates for certain lines of business. We provide more detail on our reinsurance programs in 2008 Reinsurance Programs, Page 70.
Factors supporting our outlook for 2008 are discussed in the Results of Operations for each of the four business segments.
Critical Accounting Estimates
Cincinnati Financial Corporation’s financial statements are prepared using GAAP. These principles require management to make estimates and assumptions that affect the amounts reported in the Consolidated Financial Statements and accompanying Notes. Actual results could differ materially from those estimates.
The significant accounting policies used in the preparation of the financial statements are discussed in Item 8, Note 1 of the Consolidated Financial Statements, Page 87. In conjunction with that discussion, material implications of uncertainties associated with the methods, assumptions and estimates underlying the company’s critical accounting policies are discussed below. The audit committee of the board of directors reviews the annual financial statements with management and the independent registered public accounting firm. These discussions cover the quality of earnings, review of reserves and accruals, reconsideration of the suitability of accounting principles, review of highly judgmental areas including critical accounting policies, audit adjustments and such other inquiries as may be appropriate.
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 36
Property Casualty Insurance Loss And Loss Expense Reserves
Overview
We establish loss and loss expense reserves for our property casualty insurance business as balance sheet liabilities. These reserves account for unpaid loss and loss expenses as of a financial statement date. Unpaid loss and loss expenses are the estimated amounts necessary to pay for and settle all outstanding insured claims, including incurred but not reported (IBNR) claims, as of that date.
For some lines of business that we write, a considerable and uncertain amount of time can elapse between the occurrence, reporting and payment of insured claims. The amount we will actually have to pay for such claims also can be highly uncertain. This uncertainty, together with the size of our reserves, makes the loss and loss expense reserves our most significant estimate. Gross loss and loss expense reserves were $3.925 billion, or 36.7 percent of total liabilities, at year-end 2007, compared with $3.860 billion, or 37.1 percent of total liabilities, at year-end 2006.
How Reserves Are Established
Our field claims representatives establish case reserves when claims are reported to the company to provide for our unpaid loss and loss expense obligation associated with these claims. Experienced headquarters claims supervisors review individual case reserves greater than $35,000 that were established by field claims representatives. Headquarters claims managers also review case reserves greater than $100,000.
Our claims representatives base their case reserve estimates primarily upon case-by-case evaluations that consider:
  type of claim involved
 
  circumstances surrounding each claim
 
  policy provisions pertaining to each claim
 
  potential for subrogation or salvage recoverable
 
  general insurance reserving practices
Case reserves of all sizes are subject to review on a 90-day cycle or more frequently, if new information regarding a loss becomes available. As part of the review process, we monitor industry trends, cost trends, relevant court cases, legislative activity and other current events in an effort to ascertain new or additional loss exposures.
We also establish incurred but not reported (IBNR) reserves to provide for all unpaid loss and loss expenses not accounted for by case reserves. For other than asbestos and environmental claims, we calculate IBNR reserves quarterly by first deriving an actuarially based estimate of the ultimate cost of total loss and loss expenses incurred as of the financial statement date. We then reduce the estimate by total loss and loss expense payments and total case reserves carried as of the financial statement date.
We calculate IBNR reserves for asbestos and environmental claims by deriving an actuarially based estimate of total unpaid loss and loss expenses as of the financial statement date. We then reduce the estimate by total case reserves as of the financial statement date. We discuss the reserve analysis that applies to claims other than asbestos and environmental claims below. We discuss the reserve analysis that applies to asbestos and environmental reserves in Asbestos and Environmental Reserves, Page 66.
Our actuarial staff applies significant judgment in selecting models and estimating model parameters when preparing reserve analyses. In addition, unpaid loss and loss expenses are inherently uncertain as to timing and amount. Uncertainties relating to model appropriateness, parameter estimates and actual loss and loss expense amounts are referred to as model, parameter and process uncertainty, respectively. Our management and actuarial staff control for these uncertainties in the reserving process in a variety of ways.
Our actuarial staff bases its estimates primarily on the indications of methods and models that analyze accident year data. Accident year is the year in which an insured claim, loss, or loss expense occurred. The specific methods and models that we have used for the past several years are:
  paid and reported loss development methods
 
  paid and reported loss Bornhuetter-Ferguson methods
 
  individual and multiple probabilistic trend family models
Our actuarial staff uses diagnostics provided by stochastic reserving software to evaluate the appropriateness of the models and methods listed above. The software’s diagnostics have indicated that the appropriateness of these models and methods for estimating IBNR reserves for our lines of business tends to depend on a line’s tail. Tail refers to the time interval between a typical claim’s occurrence and its settlement. For our long tail lines such as workers’ compensation and commercial casualty, models from the probabilistic trend family tend to provide superior fits and to validate well compared with models underlying the loss development and Bornhuetter-Ferguson methods. The loss development and Bornhuetter-Ferguson methods, particularly the reported loss variations, tend to produce the more appropriate IBNR reserve estimates for our short-tail lines
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 37
such as homeowner and commercial property. For our mid-tail lines such as personal and commercial auto liability, all models and methods provide useful insights.
Our actuarial staff also devotes significant time and effort to the estimation of model and method parameters. The loss development and Bornhuetter-Ferguson methods require the estimation of numerous loss development factors. The Bornhuetter-Ferguson methods also involve the estimation of numerous ultimate loss ratios by accident year. Models from the probabilistic trend family require the estimation of development trends, calendar year inflation trends and exposure levels. Consequently, our actuarial staff monitors a number of trends and measures to gain key business insights necessary for exercising appropriate judgment when estimating the parameters mentioned.
These trends and measures include:
  company and industry pricing
 
  company and industry exposure
 
  company and industry loss frequency and severity
 
  past large loss events such as hurricanes
 
  company and industry premium
 
  company in-force policy count
 
  average premium per policy
These trends and measures also support the estimation of ultimate accident year loss ratios needed for applying the Bornhuetter-Ferguson methods and for assessing the reasonability of all IBNR reserve estimates computed. Our actuarial staff reviews these trends and measures quarterly and updates them as necessary.
Quarterly, our actuarial staff summarizes its reserve analysis by preparing an actuarial best estimate and a range of reasonable IBNR reserves intended to reflect the uncertainty of the estimate. An inter-departmental committee that includes our actuarial management team reviews the results of each quarterly reserve analysis. The committee establishes management’s best estimate of IBNR reserves, which is the amount that is included in each period’s financial statements. In addition to the information provided by actuarial staff, the committee also considers factors such as the following:
  large loss activity and trends in large losses
 
  new business activity
 
  judicial decisions
 
  general economic trends such as inflation
 
  trends in litigiousness and legal expenses
 
  product and underwriting changes
 
  changes in claims practices
The determination of management’s best estimate, like the preparation of the reserve analysis that supports it, involves considerable judgment. Changes in reserving data or the trends and factors that influence reserving data may signal fundamental shifts or may simply reflect single-period anomalies. Even if a change reflects a fundamental shift, the full extent of the change may not become evident until years later. Moreover, since our methods and models do not explicitly relate many of the factors we consider directly to reserve levels, we typically cannot quantify the precise impact of such factors on the adequacy of reserves prospectively or retrospectively.
Due to the uncertainties described above, our ultimate loss experience could prove better or worse than our carried reserves reflect. To the extent that reserves are inadequate and increased, the amount of the increase is a charge in the period that the deficiency is recognized, raising our loss and loss expense ratio and reducing earnings. To the extent that reserves are redundant and released, the amount of the release is a credit in the period that the redundancy is recognized, reducing our loss and loss expense ratio and increasing earnings.
Key Assumptions — Loss Reserving
Our actuarial staff makes a number of key assumptions when using their methods and models to derive IBNR reserve estimates. Appropriate reliance on these key assumptions essentially entails determinations regarding the likelihood that statistically significant patterns in historical data will extend into the future. The four most significant of the key assumptions used by our actuarial staff and approved by management are:
  Emergence of loss and allocated loss expenses on an accident year basis. Historical paid loss, reported loss and paid allocated loss expense data for the business lines we analyze contain patterns that reflect how unpaid losses, unreported losses and unpaid allocated loss expenses as of a financial statement date will emerge in the future on an accident year basis. Unless our actuarial staff or management identifies reasons or factors that invalidate the extension of historical patterns into the future, these patterns can be
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 38
    used to make projections necessary for estimating IBNR reserves. Our actuaries significantly rely on this assumption in the application of all methods and models mentioned above.
 
  Calendar year inflation. For long-tail and mid-tail business lines, calendar year inflation trends for future paid losses and paid allocated loss expenses will not vary significantly from a stable, long-term average. Our actuaries base reserve estimates derived from probabilistic trend family models on this assumption.
 
  Exposure levels. Historical earned premiums, when adjusted to reflect common levels of product pricing and loss cost inflation, can serve as a proxy for historical exposures. Our actuaries require this assumption to estimate expected loss ratios and expected allocated loss expense ratios used by the Bornhuetter-Ferguson reserving methods. They also use this assumption to establish exposure levels for recent accident years, characterized by “green” or immature data, when working with probabilistic trend family models.
 
  Claims having atypical emergence patterns. Characteristics of certain subsets of claims, such as high frequency, high severity, or mass tort claims, have the potential to distort patterns contained in historical paid loss, reported loss and paid allocated loss expense data. When testing indicates this to be the case for a particular subset of claims, our actuaries segregate these claims from the data and analyze them separately. Subsets of claims that could fall into this category include hurricane claims, individual large claims and asbestos and environmental claims.
These key assumptions have not changed since 2005, when our actuarial staff began using probabilistic trend family models to estimate IBNR reserves.
Paid losses, reported losses and paid allocated loss expenses are subject to random as well as systematic influences. As a result, actual paid losses, reported losses and paid allocated loss expenses are virtually certain to differ from projections. Such differences are consistent with what specific models for our business lines predict and with the related patterns in the historical data used to develop these models. As a result, management does not closely monitor statistically insignificant differences between actual and projected data.
Reserve Estimate Variability
Management believes that the standard error of a reserve estimate, a measure of the estimate’s variability, provides the most appropriate measure of the estimate’s sensitivity. The reserves we establish depend on the models we use and the related parameters we estimate in the course of conducting reserve analyses. However, the actual amount required to settle all outstanding insured claims, including IBNR claims, as of a financial statement date depends on stochastic, or random, elements as well as the systematic elements captured by our models and estimated model parameters. For the lines of business we write, process uncertainty — the inherent variability of loss and loss expense payments — typically contributes more to the imprecision of a reserve estimate than parameter uncertainty.
Consequently, a sensitivity measure that ignores process uncertainty would provide an incomplete picture of the reserve estimate’s sensitivity. Since a reserve estimate’s standard error accounts for both process and parameter uncertainty, it reflects the estimate’s full sensitivity to a range of reasonably likely scenarios.
The table below provides standard errors and reserve ranges for lines of business that account for 91.6 percent of our loss and loss expense reserves as well as the potential effects on our net income assuming a 35 percent federal tax rate. Standard errors and reserve ranges for assorted groupings of these lines of business cannot be computed by simply adding the standard errors and reserve ranges of the component lines of business, since such an approach would ignore the effects of product diversification. See Range of Reasonable Reserves below for a total reserve range. While the table reflects our assessment of the most likely range within which each line’s actual unpaid loss and loss expenses will fall, one or more lines’ actual unpaid loss and loss expenses could nonetheless fall outside of the indicated ranges.
                                         
 
(In millions)   Net loss and loss expense range of reserves
    Carried   Low   High   Standard   Net income
    reserves   point   point   error   effect
 
At December 31, 2007
                                       
Commercial casualty
  $ 1,565     $ 1,352     $ 1,634     $ 141     $ 92  
Commercial property
    121       104       136       16       10  
Commercial auto
    383       362       395       17       11  
Workers’ compensation
    777       726       786       30       20  
Personal auto
    189       173       191       9       6  
Homeowners
    77       75       88       7       5  
 
                                       
At December 31, 2006
                                       
Commercial casualty
  $ 1,483     $ 1,269     $ 1,542     $ 136     $ 88  
Commercial property
    170       155       181       13       8  
Commercial auto
    386       374       387       6       4  
Workers’ compensation
    713       665       724       30       20  
Personal auto
    206       193       203       5       3  
Homeowners
    104       100       108       4       3  
 
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 39
If actual unpaid loss and loss expenses fall within these ranges, our cash flow and fixed maturity investments should provide sufficient liquidity to make the subsequent payments. To date, our cash flow has covered our loss and loss expense payments, and we have never had to sell investments to make these payments. If this were to become necessary, however, our fixed maturity investments should provide us with ample liquidity. At year-end 2007, fixed maturity investments exceeded total insurance reserves (including life policy reserves) by more than $400 million.
Life Insurance Policy Reserves
We establish the reserves for traditional life insurance policies based on expected expenses, mortality, morbidity, withdrawal rates and investment yields, including a provision for uncertainty. Once these assumptions are established, they generally are maintained throughout the lives of the contracts. We use both our own experience and industry experience adjusted for historical trends in arriving at our assumptions for expected mortality, morbidity and withdrawal rates. We use our own experience and historical trends for setting our assumptions for expected expenses. We base our assumptions for expected investment income on our own experience adjusted for current economic conditions.
We establish reserves for our universal life, deferred annuity and investment contracts equal to the cumulative account balances, which include premium deposits plus credited interest less charges and withdrawals. Some of our universal life insurance policies contain no-lapse guarantee provisions. For these policies, we establish a reserve in addition to the account balance based on expected no-lapse guarantee benefits and expected policy assessments.
Asset Impairment
Our fixed-maturity and equity investment portfolios are our largest assets. The company’s asset impairment committee continually monitors the holdings in these portfolios and all other assets for signs of other-than-temporary or permanent impairment. The committee monitors significant decreases in the market value of invested assets, changes in legal factors or in the business climate, an accumulation of costs in excess of the amount originally expected to acquire or construct an asset, uncollectability of all receivable assets, or other factors such as bankruptcy, deterioration of creditworthiness, failure to pay interest or dividends or signs indicating that the carrying amount may not be recoverable.
The application of our impairment policy resulted in other-than-temporary impairment charges and realized investment losses that reduced our income before income taxes by $16 million in 2007 and $1 million in both 2006 and 2005.
Our portfolio managers monitor the status of their assigned portfolios for indications of potential problems that may be possible impairment issues. If a security is trading below book value, the portfolio managers undertake additional reviews. Such declines often occur in conjunction with events taking place in the overall economy and market, combined with events specific to the industry or operations of the issuing organization. Management reviews quantitative measurements such as a declining trend in market value, the extent of the market value decline and the length of time the value of the security has been depressed, as well as qualitative measures such as pending events and issuer liquidity. Generally, these declines in valuation are greater than might be anticipated when viewed in the context of overall economic and market conditions. We provide information regarding valuation of our invested assets in Item 8, Note 2 of the Consolidated Financial Statements, Page 93.
Impairment charges are recorded for other-than-temporary declines in value, if, in the asset impairment committee’s judgment, there is little expectation that the value will be recouped in the foreseeable future. A security valued between 95 percent and 100 percent of book value will not be monitored separately by the committee. These assets generally are at this value because of interest rate-driven factors. All securities valued below 95 percent of book value are reported to the asset impairment committee for evaluation.
When evaluating for other-than-temporary impairments, the committee considers the company’s intent and ability to retain a security for a period adequate to recover its cost. Because of the company’s strong capitalization, management may not impair certain securities even though they are trading below cost. The company can make that determination based on its ability to hold until their scheduled redemption securities that have the potential to recover value. In addition to evaluating the security’s current valuation, the impairment committee reviews objective evidence that indicates the potential for a recovery in value. Information is evaluated regarding the security, such as financial performance, near-term prospects and the financial condition of the region and industry in which the issuer operates.
Securities that have previously been impaired are evaluated based on their adjusted book value and written down further, if deemed appropriate. The decision to sell or write down a security with impairment indications reflects, at least in part, management’s opinion that the security no longer meets the company’s investment objectives. We provide detailed information about securities trading in a continuous loss position at year-end 2007 in Item 7A, Unrealized Investment Gains and Losses, Page 77. An other-than-temporary decline in the fair value of a security is recognized in net income as realized investment losses.
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 40
Permanent impairment charges (write-offs) are defined as those for which management believes there is little potential for future recovery, for example, following the bankruptcy of the issuer. A permanent decline in the fair value of a security is written off at the time when facts and circumstances indicate such write-down is warranted, and is reflected in realized investment losses.
Other-than-temporary and permanent impairments are distinct from the ordinary fluctuations seen in the value of a security when considered in the context of overall economic and market conditions. Securities considered to have a temporary decline would be expected to recover their market value, which may be at maturity. Under the same accounting treatment as market value gains, temporary declines (changes in the fair value of these securities) are reflected on our balance sheet in accumulated other comprehensive income, net of tax, and have no impact on reported net income.
Employee Benefit Pension Plan
We have a defined benefit pension plan covering substantially all employees. Contributions and pension costs are developed from annual actuarial valuations. These valuations involve key assumptions including discount rates and expected return on plan assets, which are updated each year. Any adjustments to these assumptions are based on considerations of current market conditions. Therefore, changes in the related pension costs or credits may occur in the future due to changes in assumptions.
Key assumptions used in developing the 2007 net pension obligation were a 6.25 percent discount rate and rates of compensation increases ranging from 4 percent to 6 percent. Key assumptions used in developing the 2007 net pension expense were a 5.75 percent discount rate, an 8 percent expected return on plan assets and rates of compensation increases ranging from 4 percent to 6 percent.
In 2007, the net pension expense was $21 million. In 2008, we expect a net pension expense of $19 million, primarily as a result of reduced service costs due to a 0.5 percentage point increase in the discount rate.
Holding all other assumptions constant, a 0.5 percentage point decline in the discount rate would lower our 2008 net income before income taxes by $2 million. Likewise, a 0.5 percentage point decline in the expected return on plan assets would lower our 2008 income before income taxes by $1 million.
The fair value of the plan assets exceeded the accumulated benefit obligation by $9 million at year-end 2007 and $8 million at year-end 2006. The fair value of the plan assets was less than the projected plan benefit obligation by $54 million at year-end 2007 and $58 million at year-end 2006. Market conditions and interest rates significantly affect future assets and liabilities of the pension plan.
Deferred Acquisition Costs
We establish a deferred asset for costs that vary with, and are primarily related to, acquiring property casualty and life insurance business. These costs are principally agent commissions, premium taxes and certain underwriting costs, which are deferred and amortized into income as premiums are earned. Deferred acquisition costs track with the change in premiums. Underlying assumptions are updated periodically to reflect actual experience. Changes in the amounts or timing of estimated future profits could result in adjustments to the accumulated amortization of these costs.
For property casualty policies, deferred acquisition costs are amortized over the terms of the policies. For life policies, acquisition costs are amortized into income either over the premium-paying period of the policies or the life of the policy, depending on the policy type.
Contingent Commission Accrual
Another significant estimate relates to our accrual for property casualty contingent (profit-sharing) commissions. We base the contingent commission accrual estimates on property casualty underwriting results and on supplemental information. Contingent commissions are paid to agencies using a formula that takes into account agency profitability, premium volume and other factors, such as prompt monthly payment of amounts due to the company. Due to the complexity of the calculation and the variety of factors that can affect contingent commissions for an individual agency, the amount accrued can differ from the actual contingent commissions paid. The contingent commission accrual of $102 million in 2007 contributed 3.3 percentage points to the property casualty combined ratio. If contingent commissions paid were to vary from that amount by 5 percent, it would affect 2008 net income by $3 million (after tax), or 2 cents per share, and the combined ratio by approximately 0.2 percentage points.
Separate Accounts
We issue life contracts, referred to as bank-owned life insurance policies (BOLI). Based on the specific contract provisions, the assets and liabilities for some BOLIs are legally segregated and recorded as assets and liabilities of the separate accounts. Other BOLIs are included in the general account. For separate account BOLIs, minimum investment returns and account values are guaranteed by the company and also include death benefits to beneficiaries of the contract holders.
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 41
Separate account assets are carried at fair value. Separate account liabilities primarily represent the contract holders’ claims to the related assets and also are carried at the fair value of the assets. Generally, investment income and realized investment gains and losses of the separate accounts accrue directly to the contract holders and, therefore, are not included in our Consolidated Statements of Income. However, each separate account contract includes a negotiated realized gain and loss sharing arrangement with the company. This share is transferred from the separate account to our general account and is recognized as revenue or expense. In the event that the asset value of contract holders’ accounts is projected below the value guaranteed by the company, a liability is established through a charge to our earnings.
For our most significant separate account, written in 1999, realized gains and losses are retained in the separate account and are deferred and amortized to the contract holder over a five-year period, subject to certain limitations. Upon termination or maturity of this separate account contract, any unamortized deferred gains and/or losses will revert to the general account. In the event this separate account holder were to exchange the contract for the policy of another carrier in 2008, the account holder would pay a surrender charge equal to 2 percent of the contract’s account value. The surrender charge will fall to 1 percent in 2009 and 0 percent in 2010 and beyond.
At year-end 2007, net unamortized realized gains amounted to $1 million. In accordance with this separate account agreement, the investment assets must meet certain criteria established by the regulatory authorities to whose jurisdiction the group contract holder is subject. Therefore, sales of investments may be mandated to maintain compliance with these regulations, possibly requiring gains or losses to be recorded, and charged to the general account. Potentially, losses could be material; however, unrealized losses in the separate account portfolio were less than $6 million at year-end 2007.
Recent Accounting Pronouncements
Information regarding recent accounting pronouncements is provided in Item 8, Note 1 of the Consolidated Financial Statements, Page 87. We have determined that recent accounting pronouncements have not had nor are they expected to have any material impact on our consolidated financial statements.
Results Of Operations
The consolidated results of operations reflect the operating results of each of our four segments along with the parent company and other non-insurance activities. The four segments are:
  Commercial lines property casualty insurance
 
  Personal lines property casualty insurance
 
  Life insurance
 
  Investments operations
We measure profit or loss for our property casualty and life segments based upon underwriting results (profit or loss), which represent net earned premium less loss and loss expenses and underwriting expenses on a pretax basis. We also frequently evaluate results for our consolidated property casualty insurance operations, which is the total of our commercial lines and personal lines insurance segments. Our consolidated property casualty insurance operations generated an unusually low percent of our total revenues in 2007 and 2006 due to sales of investment assets, which are included in the investments segment results. Underwriting results and segment pretax operating income are not substitutes for net income determined in accordance with GAAP.
For our consolidated property casualty insurance operations as well as the commercial lines and personal lines segments, statutory accounting data and ratios are key performance indicators that we use to assess business trends and to make comparisons to industry results, since GAAP-based industry data generally is not as readily available. We also use statutory accounting data and ratios as key performance indicators for our life insurance operations.
Investments held by the parent company and the investment portfolios for the property casualty and life insurance subsidiaries are managed and reported as the investments segment, separate from the underwriting businesses. Net investment income and net realized investment gains and losses for our investment portfolios are discussed in the Investments Results of Operations.
The calculations of segment data are described in more detail in Item 8, Note 17 of the Consolidated Financial Statements, Page 96. The following sections review results of operations for each of the four segments. Commercial Lines Insurance Results of Operations begins on Page 44, Personal Lines Insurance Results of Operations begins on Page 51, Life Insurance Results of Operations begins on Page 56, and Investments Results of Operations begins on Page 57. We begin with an overview of our consolidated property casualty operations, which is the total of our commercial lines and personal lines segments.
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 42
Consolidated Property Casualty Insurance Results Of Operations
                                         
 
(Dollars in millions)   Years ended December 31,     2007-2006     2006-2005  
    2007     2006     2005     Change%     Change%  
 
Written premiums
  $ 3,117     $ 3,178     $ 3,076       (1.9)       3.3  
 
                                 
Earned premiums
  $ 3,125     $ 3,164     $ 3,058       (1.2)       3.5  
Loss and loss expenses excluding catastrophes
    1,806       1,833       1,685       (1.5)       8.8  
Catastrophe loss and loss expenses
    26       175       127       (85.1)       37.9  
Commission expenses
    599       596       592       0.4       0.7  
Underwriting expenses
    375       363       319       3.2       13.9  
Policyholder dividends
    15       16       5       (5.4)       208.1  
 
                                 
Underwriting profit
  $ 304     $ 181     $ 330       68.3       (45.2)  
 
                                 
 
                                       
Ratios as a percent of earned premiums:
                                       
Loss and loss expenses excluding catastrophes
    57.8%       58.0%       55.1%                  
Catastrophe loss and loss expenses
    0.8       5.5       4.1                  
 
                                 
Loss and loss expenses
    58.6       63.5       59.2                  
Commission expenses
    19.2       18.8       19.4                  
Underwriting expenses
    12.0       11.5       10.4                  
Policyholder dividends
    0.5       0.5       0.2                  
 
                                 
Combined ratio
    90.3%       94.3%       89.2%                  
 
                                 
 
In addition to the factors discussed in Commercial Lines and Personal Lines Insurance Results of Operations, Page 44 and Page 51, growth and profitability for our consolidated property casualty insurance operations were affected by:
  Changes in written and earned premiums over the past three years, reflecting growing price competition partially offset by consistently high retention rates. New business written directly by agencies was $325 million, $357 million and $314 million in 2007, 2006 and 2005, respectively. New business levels reflected market conditions for commercial and personal lines as well as the advantages of our agency relationship strategy.
 
  Savings from favorable development on prior period reserves improved the combined ratio by 7.7 percentage points in 2007 compared with 3.7 and 5.2 percentage points in 2006 and 2005. These amounts include development on prior period catastrophe loss reserves as discussed below.
 
  The adoption of stock option expensing added approximately 0.5 percentage points to the 2007 and 2006 combined ratios.
 
  Non-catastrophe weather-related losses — Approximately 1 percentage point of the increase in the 2007 accident year loss and loss expense ratio was due to higher losses from weather events not deemed to be catastrophes, including a few unusually large losses.
 
  Catastrophe losses contributed 0.8 percentage points to the combined ratio in 2007, the lowest catastrophe loss ratio for our company since 1991. The ratio compared with 5.5 percentage points in 2006 and 4.1 percentage points in 2005. The following table shows catastrophe losses incurred, net of reinsurance, for the past three years as well as the effect of loss development on prior period catastrophe events. Our 2005 Hurricane Katrina and Rita losses included significant losses associated with commercial accounts with operations extending into states where we do not actively market, as well as losses under three assumed reinsurance treaties.
Cincinnati Financial Corporation — 2007 Annual Report on 10-K — Page 43
Catastrophe Losses Incurred
                                 
 
(In millions, net of reinsurance)           Years ended December 31,  
            Commercial     Personal        
Dates   Cause of loss   Region   lines     lines     Total  
 
2007
                               
Mar. 1-2
  Wind, hail, flood   South   $ 6     $ 2     $ 8  
Jun. 7-9
  Wind, hail, flood   Midwest     4       5       9  
Sep. 20-21
  Wind, hail, flood   Midwest     2       4       6  
Other 2007 catastrophes
    14       9       23  
Development on 2006 and prior catastrophes
    (10)       (10)       (20)  
 
                         
Calendar year incurred total
  $ 16     $ 10     $ 26  
 
                         
 
                               
2006
                               
Mar. 11-13
  Wind, hail   Midwest, Mid-Atlantic   $ 29     $ 8     $ 37  
Apr. 2-3
  Wind, hail   Midwest     12       5       17  
Apr. 6-8
  Wind, hail   South     13       24       37  
Apr. 13-15
  Wind, hail   South     4       6       10  
Jun. 18-22
  Wind, hail, flood   South     3       2       5  
Jul. 19-21
  Wind, hail, flood   South     4       1       5  
Aug. 23-25
  Wind, hail, flood   Midwest     5       2       7  
Oct. 2-4
  Wind, hail, flood   Midwest     7       31       38  
Nov. 30 - Dec. 3
  Wind, hail, ice, snow   Midwest, South     4       4       8  
Other 2006 catastrophes
    7       3       10  
Development on 2005 and prior catastrophes
    1       0       1  
 
                         
Calendar year incurred total
  $ 89     $ 86     $ 175  
 
                         
 
                               
2005
                               
Jan. 4-6
  Wind, ice, snow   Midwest, Mid-Atlantic   $ 0     $ 1     $ 1  
May 6-12
  Wind, hail   Midwest     4       8       12  
Jul. 9-11
  Hurricane Dennis   South     5       2       7  
Aug. 25-26
  Hurricane Katrina   South     36       11       47  
Sep. 20-24
  Hurricane Rita   South     3       0       3  
Oct. 24
  Hurricane Wilma   South     13       12       25  
Nov. 6
  Wind, hail   Midwest     2       9       11  
Nov. 15-16
  Wind   Midwest, South     2       10       12  
Other 2005 catastrophes
    0       0       0  
Development on 2004 and prior catastrophes
    11       (2)       9