U.S. Bancorp

Corporate Profile
Graphs of Selected Financial Highlights
Financial Summary
Letter to Shareholders
Corporate Governance
Service Excellence
Lines of Business
Strength in Numbers
Investing in Distribution and Scale
Attractive Business mix
High-Value National Businesses
Community Partnerships


Attractive Business Mix

U.S. Bancorp serves multiple customer segments in our 24-state footprint through a broad, attractive business mix with scale, resulting in competitive advantages, operating economies, reduced risk, diversified revenue streams and a wide range of ways to satisfy every customer.

U.S. Bancorp has a very attractive growth franchise.
Our core regional businesses operate in our 24-state footprint and benefit from the geographic density of our banking locations and franchise support in terms of cross-sell, crossservicing and back-office support. Our top-performing regional businesses, combined with our specialized national-scale businesses, create a diversified and advantaged revenue mix of both spread and fee income from discrete sources. With challenge, opportunity, risk and reward spread across all geographic markets and a wide range of customer and business segments, we are positioned to capitalize on a recovering economy, while tolerating individual market or industry weaknesses.

Martin L. Mathews, President, CEO & Co-Founder, Mathews-Dickey Boys' & Girls' Club - St. Louis, MO

The sports, educational and cultural programs of the Mathews-Dickey Boys' & Girls' Club in St. Louis instill "The Three R's: Respect, Restraint & Responsibility" within more than 40,000 deserving young men and women each year. In 1982, President Ronald Reagan recognized the Club's neighbor-helping neighbor concept by declaring it a model for the country. Numerous other government, media, sports and civic luminaries have applauded the 44-year-old organization's impact in keeping more than one million youth on the fields, in the classroom and off the streets. We've enjoyed a successful relationship with Mathews-Dickey, a long-time client of the U.S. Bank Private Client Group. We are proud to manage the Endowment Fund for Mathews-Dickey to support its youth-enrichment programs for years to come.

Improving business unit trends.
\We see strong business momentum in Consumer Banking; we opened nearly a quarter of a million more checking accounts than were closed in 2003. A checking account is our retail customers' primary link to U.S. Bank and is the basis for our 11.7 percent compound annual growth rate in branch-generated average low-cost core deposits. More importantly, checking is the starting point for expanded consumer relationships, reflected in a 12 percent compound annual growth rate in branch-generated average retail loans. Small business loans and branch-based investment product fee income also showed double-digit growth rates.

Our investment in distribution in high-growth markets continues, most particularly our current in-store branch expansion and our extension of mortgage banking origination capabilities in western markets.

In our Wholesale Banking business, the timing of commercial loan growth is still uncertain; however, we expect credit improvement trends to continue, a key driver of future growth. Along with loan generation, our relationship managers are putting renewed focus on providing appropriate supplementary services and deposit products to our commercial customers.

Improving equity markets are driving growth in our Private Client, Trust & Asset Management business units, as are outstanding service and our exceptional personal attention to each customer. Deposits, total loans and noninterest income are on upward trends. We strive to increase the level and breadth of services we provide to corporate executives, business owners, legal and healthcare professionals, professional athletes and non-profit organizations with their specialized and complex financial needs. Private Client Group earns an increasing share of wallet through expert investment management, financial planning, personal trust and private banking services. Institutional investment needs are met with high-performing securities lending, equity, fixed income and cash products.   
 


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Revenue by Business Segment

15.1% Metropolitan Banking
11.9% Community Banking
10.3% Retail Payment Solutions
6.7% Corporate Banking
6.2% NOVA Information Systems
5.5% Middle Market Banking
4.9% Mortgage Banking
4.3% Consumer Lending
3.9% Private Client Group
3.4% Commercial Real Estate
2.5% Corporate Trust
2.0% Government Banking
1.9% Asset Management
1.9% Corporate Payment Systems
1.1% Institutional Trust
.7% Fund Services

Diversified Regional Businesses

Consumer Banking
  Community Banking
  In-store Banking
  Insurance
  Investments
  Metropolitan Banking
  Small Business Banking

Institutional Trust
Middle Market Banking
Private Client Group