Bold Moves
Making the most of a turbulent year
2009 Revenue
Consumer Banking
Provides a full range of financial services via more than 3,000 branch offices, by phone and Internet to millions of consumers, small businesses and affluent clients.
- Increased U.S. Bank's share of wallet as we launched Platinum, Gold and Silver account packages for consumers and small businesses. The packages make account opening easier and faster for our customers, and response has been very positive; approximately 47 percent of all new account openings are package accounts.
- Accelerated growth in Mortgage Banking, achieving national prominence as U.S. Bank ended 2009 as the sixth-largest mortgage lender in the nation.
- Attained record customer retention levels as we successfully converted branches acquired from Downey Savings, PFF Bank and Trust, First Bank of Idaho, Zion's Bank, and BB&T/Colonial to U.S. Bank branches.
- To meet customer demand and needs, launched new investment and advisory services to affluent customer segments in our branches in partnership with Wealth Management.