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To drive consumer demand, we are revitalizing our
venerable brands in worldwide markets. The most significant
of these efforts is under way in the United States –
the largest and most profitable market for our consumer
business – where a gravity-fed merchandising system is
being installed in 12,000 to 14,000 supermarkets. The innovative
product display is increasing purchases by
consumers and reducing restocking time for the retailers. In
Europe, we are driving sales of our Schwartz® brand in the
U.K. and Ducros® brand in France with improved merchandising
systems and increased advertising.
Product innovation is also driving sales as we build upon
platforms such as health and wellness, convenience and
ethnic flavors, and meet consumer desire for reduced fat
and sodium with flavorful products in both our consumer
and industrial businesses. And as time-pressed consumers
turn more and more to grilling, slow cookers and seafood
preparation, we are responding with additional flavor
solutions. In North America, 2007 sales of seafood complements
grew by 6%, grilling products by 7% and slow cooker
seasonings by 17%. Across all businesses, new products
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launched in the last three years added 10% to 2007 sales.
Emerging markets offer an opportunity for rapid sales
growth, as evidenced by the 23% growth of our business
in China in 2007. We are focused on additional markets
with similar growth characteristics, such as India, as we
strive to double our sales in the Asia Pacific region over the
next five years.
Acquisitions are also an integral part of our growth
strategy. We are particularly interested in acquiring leading
brands in regions where we have low penetration, and
niche products in more developed markets. Above all else,
however, flavor is the defining factor in all of our targeting
efforts. Altogether, acquisitions have added one-fourth of
our sales increase in the past five years, and we are
working to sustain this level of contribution. As evidence of
our continued progress, in November 2007, we were
pleased to sign an agreement to purchase the Lawry’s
business with annual sales of approximately $150 million.
A look ahead
Over the years, our business has faced challenges from
higher costs, difficult economic conditions, aggressive competitors
and demanding customers. We have weathered
cost pressures and weak economies, and have the margin
improvement potential to do so in the future. We are
staying ahead of our competitors and creating value for our
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