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Throughout
Target Corporation, we are committed to offering our guests
an exciting shopping experience that combines fashion newness,
trend-right design and superior quality with compelling value
and exceptional convenience. Through innovative merchandising,
marketing and presentation, we provide our guests with more
reasons to shop our stores, resulting in consistent top-line
growth and market share gains. Additionally, by maintaining
operational and financial discipline, we deliver substantial
value to our guests and to our shareholders, even in a challenging
environment.
During 2001, Target Stores remained focused on both content
differentiation and assortment balance. To help us fulfill
our Expect More promise to our guests, we continued
our successful partnerships with Michael Graves and Sonia
Kashuk and established new relationships with Mossimo, Waverly
and Eddie Bauer. In addition, we introduced new brands including
Tupperware, Levolor and Carters Baby Tykes. Equally
important, we fulfilled our Pay Less commitment
by refining our mix of good, better and best products within
key merchandise areas and sharpening our opening price points
throughout the store. In 2002, we will continue to execute
our fundamental strategy, remaining competitive in our pricing
and differentiated in our merchandising. New brand introductions
are expected to include Woolrich in textiles, Armetale in
home décor, Stride Rite in shoes and Physical Science
in boys and young mens apparel.
Mervyns and Marshall Fields are also keenly focused
on offering fashion newness and value within their respective
middle-market and traditional department store formats. In
2001, we increased the visibility of up-trending brands and
categories at Mervyns, expanded our presence in nationally-branded
apparel and intensified our key item focus throughout the
store. At Fields, we completed the conversion of our
Daytons and Hudsons stores to Marshall Fields,
leveraging the strength of this well-known brand name. We
also revitalized our trend and seasonal merchandise, and rebalanced
our assortment for price and quality. In 2002, we plan to
continue pursuing these and other initiatives that increase
guest traffic and drive higher sales and profits.
In this increasingly competitive environment, we believe that
our focus on fashion and innovation in tandem with our commitment
to value and quality will continue to make us the preferred
shopping destination for our guests and will generate incremental
returns for our shareholders.
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