2011 Annual Report

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  • Home
    • To help the world grow the food it needs that's the mission of The Mosaic Company. We believe in it. It inspires our decisions. But fulfilling that mission and achieving our success doesn't just happen...

  • Letter to Shareholders
    • Over the 30 years of my career in agriculture, the visibility and appreciation for Mosaic's mission has increased dramatically. Agriculture is entering a new green revolution, emerging as one of the global...

  • Financial Highlights
    • To help the world grow the food it needs that's the mission of The Mosaic Company. We believe in it. It inspires our decisions. But fulfilling that mission and achieving our success doesn't just happen...

  • Best Crop Nutrition
    Company
    • Our goal is to be globally known as the best crop nutrition company. Achieving this recognition takes ambition and accountability to the stakeholders...

  • Potash and Phosphate
    • Our core values of sustainability and safety, combined with our portfolio of phosphate and potash, our financial strength and our unparalleled global reach help us to achieve our goal of being recognized as the best...

  • Customers and Suppliers
    • Every day, we strive to deliver what our customers value most integrity, reliability, flexibility and a deep knowledge of what they need to succeed.

  • Operational Excellence
    • Achieving our goals means achieving higher levels of performance, every day.

  • Global Strength
    • Unlocking the opportunities of a global market takes real-time insights the kind you only get from having your own presence in the world's major agricultural...

  • Sustainable Practices
    • True stewardship of our environment and our communities means maximizing the benefits we can obtain today, while developing solutions for...

  • Leadership Teams
    • James T. Prokopanko, James "Joc" O'Rourke, Linda K. Thrasher, Gary "Bo" N. Davis, Richard N. McLellan, Norman B. Beug, Lawrence W. Stranghoener, Richard L. Mack, Cindy C. Redding

  • Financial Review
    • Management's Discussion and Analysis of Financial Condition and Results of Operations, Report of Independent Registered Public Accounting Firm, Consolidated Statements of Earnings...

Our goal is to be globally known as the best crop nutrition company. Achieving this recognition takes ambition and accountability to the stakeholders who make achieving this goal possible our customers, our employees, our shareholders, and the global communities where we live and operate. Since Mosaic was formed, we have achieved several important milestones toward this goal. Of course, challenges and opportunities remain, and we have plans for the continual improvement required to be recognized as the best.


Being the best crop nutrient company for our customers demands that we further develop the global market footprint and production capabilities that give us the ability to meet the ever-increasing demand and the flexibility to deliver our products where and when our customers need them.

Our goal is to maintain our position as the leading global supplier of combined potash and phosphate crop nutrients.

Becoming the global supplier of choice also means holding ourselves accountable for how we treat our customers. We regularly survey our customers to monitor satisfaction levels, gauge loyalty and identify areas of improvement. We have adopted the widely accepted loyalty metric, Net Promoter Score, or NPS,* as our loyalty measure. Today, our NPS score ranks in the satisfactory range.

Our goal is to improve our NPS score into the excellent range.

*Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.