Artwork: Cono Norte (Carabayllo) – by Lucia Koch

Vision Strategy & Values

Communicating a clear picture of Progressive by stating what we try to achieve, how we interact with customers, how we plan to achieve our Vision, and what guides our behavior permits all people associated with us to understand what we expect of ourselves and each other and how we conduct our business.


Become consumers’ number one choice and destination for auto and other insurance.


We seek to be an excellent, innovative, growing, and enduring business by cost-effectively and profitably reducing the human trauma and economic costs associated with accidents and other events, and by building a recognized, trusted, admired, business-generating brand. We seek to maximize shareholder value and to provide a positive environment that attracts quality people who develop and achieve ambitious growth plans.


Our Customer Value Proposition provides a litmus test for customer interactions and relationships and innovation.

Fast, Fair, Better

That’s what you can expect from Progressive. Everything we do recognizes the needs of busy consumers, who are cost-conscious, increasingly savvy about insurance, and ready for new, easy ways to quote, buy, and manage their policies, including claims service that respects their time and reduces the trauma and inconvenience of loss.


Progressive people and culture are collectively our most powerful source of competitive advantage. We will achieve our Vision by: 1) maintaining a leading brand recognized for innovative offerings and supported by experiences that instill confidence; 2) offering competitive prices driven by industry-leading segmentation, claims accuracy, and operational efficiency; and, 3) meeting the broader needs of our customers throughout their lifetimes.

Artwork: Walldrawing – by Lucia Koch


Progressive’s Core Values serve as the foundation for our corporate culture. They govern our decisions and define the manner in which we conduct our business and how we interact with all interested parties. We want them understood and embraced by all Progressive people.


We revere honesty. We adhere to high ethical standards, provide timely, accurate, and complete financial reporting, encourage disclosing bad news, and welcome disagreement.

Golden Rule

We respect all people, value the differences among them, and deal with them in the way we want to be dealt with. This requires us to know ourselves and to try to understand others.


We strive to communicate clearly Progressive’s ambitious objectives and our people’s personal and team objectives. We evaluate performance against all these objectives.


We strive constantly to improve in order to meet and exceed the highest expectations of our customers, agents, shareholders, and people. We teach and encourage our people to improve performance and to reduce the costs of what they do for customers. We base their rewards on results and promotion on ability.


We seek to earn a profit by offering consumers products and services they want. Profit is how the free-enterprise system motivates investment and rewards companies that consistently create value.