In 1995, actor and advocate Christopher Reeve was paralyzed in an equestrian accident that nearly claimed his life. As a result of that experience, he learned firsthand about the importance of having adequate insurance protection. Not only was he disabled as a result of his accident, his medical expenses soon exceeded the lifetime spending limit of his primary healthcare policy. Like most Americans, Reeve was unaware that the coverage he had wasn't the coverage he needed.

In hope of protecting others from the financial devastation of a major medical event, Reeve set out to educate Americans about the need for adequate health and disability coverage. To that end, he has testified before the United States Congress and has spoken to hundreds of thousands of people throughout the U.S. Reeve is a singularly effective spokesman for HealthExtras. In addition to being one of America's most admired figures, he believes in HealthExtras' products and the importance of providing affordable health and disability protection. Indeed, drawing from his own experiences, Reeve has played a role in the development of these products.

Having refined a value proposition that resonates with consumers and small businesses, HealthExtras launched a multi-million dollar national marketing campaign with the goal of developing the HealthExtras brand and increasing sales. With Christopher Reeve as its focal point, the integrated campaign consists of a broad range of media including television, print, radio and Internet placements.