This was a year of firsts for Choice Hotels International: the
first year as an independent company and the first year under independent management
following the spinoff from Manor Care Inc.
The Company introduced the most important technological initiative in its history:
Profit Manager by Choice Hotels, a computerized system created to help franchisees
maximize profitability and compete more effectively by managing their rooms inventory,
rates and reservations more efficiently.
Choice opened the first Mainstay Suites hotel, the industry's first franchised
mid-market, extended-stay lodging product featuring residential amenities designed to
serve professionals on extended assignments and innovative technological systems including
an automated front desk check-in system.
Upholding its reputation as a technology innovator and leader, Choice introduced the
lodging industry's first Internet site devoted to travel agents, securing its longstanding
relationship with this critical source of third-party bookings.
Choice became the first lodging franchisor in the nation to launch a training and
certification program for all line-level hotel employees designed to improve guest
satisfaction, increase productivity and, in return, generate higher profits for
Choice welcomed more than 2,000 franchisee partners to the first Management Development
Conferences, two large educational meetings dedicated to helping hotel owners improve
their operations and profitability.
Finally, this is the first Choice Hotels International annual report published for you,