Channel choice
6.8 million subscribers enjoy watching the Sky digital platform which continued to go from strength to strength during the year, reaffirming its position as the leading provider of digital TV for UK viewers.Sky News Active
Sky News Active continues to innovate all the time - introducing 8 full screens of on-demand coverage this year.
Sky News Active Online
Sky News continued to innovate this year by introducing
Sky News Active Online - a broadband content service
based on award winning Sky News Active.
Sky Bet Live
Following the success of the Sky Bet service,
Sky Bet Live launched in December 2002 for the
Arsenal v Manchester United game. This provides
live in-running betting commentary from the experts
for Premiership and Nationwide League football
matches. It enables football fans watching a game
on Sky Sports 1 via digital satellite to place
bets throughout the game while they are watching.
Interactive TV
Throughout the year, the range of interactive
services from both Sky Active and third-party
channels on digital satellite continued to expand
with a whole host of new games and services launching.
Sky One
Sky One embraced interactive TV during the year
with the Interactive Simpsons - which gave
fans the chance to vote for their favourite Simpsons
episodes via the red button. This was concluded
with an August bank holiday bonanza where the
top ten episodes voted for were broadcast back-to-back
over the holiday weekend.
70,000 votes were placed
via the red interactive button and telephone for
Michael Jackson: The Untold Story.
Sky Gamepad
In December 2002 the UK's first dedicated digital
TV games controller - Sky Gamepad - was
launched, enabling Sky Gamestar selected titles
to be played by up to four people in a household,
simultaneously, all via the wireless controllers.
Sky Movies Active
Pressing the red button on the Sky handset takes
the viewer to eight separately streamed preview
screens where they can watch current movie trailers,
together with interviews with the stars and directors.
Alongside this is an extensive text service which offers
film reviews, synopses and actor/director profiles
and the latest movie news. Viewers can even buy
cinema tickets and DVDs through Sky Movies Active.
Skymovies.com
Skymovies.com has a massive database covering
30,000 film titles, together with hundreds of
biographies and picture galleries as well as the
latest movie news and gossip.
Sky+
The UK's first integrated digibox and digital
personal video recorder, Sky+, continued to receive
acclaim throughout the media, winning many awards,
most recently Home Entertainment's Mega Test
Best Buy, with a five-star rating in August 2003.
Satisfaction levels with the Sky+ service are
very positive with over 90% of Sky+ customers
saying they are likely to recommend it to friends
and family.
Source: Sky Tracker Research May 2003