During the year, Sky One achieved some of its biggest ever audiences. The compelling factual documentary Michael Jackson: The Untold Story - delivered an audience of over two million, Sky One’s second largest audience ever. The channel continues to innovate and entertain by bringing viewers the hottest new series from the US, with Nip/Tuck, Tarzan, and Skin which will be coming soon.

At the heart of the Sky One schedule, the commitment to commissioning and developing long-standing factual entertainment franchises like Spend It Like..., Close Up and Football Years remains and is complemented with a growing reputation for fast turn around topical documentaries such as Rooney: Wayne’s World, When Football Managers Go Mad, and Prince William Uncovered. Pushing the boundaries with compelling reality television formats are popular returning series such as Fear Factor UK.

The jewel in the crown of Sky One's home-grown portfolio of drama serials is Dream Team. About to start its seventh year and achieving its highest ever ratings, it is joined in the ranks by Mile High, our new drama series charting the lives and loves of young staff aboard budget airline, Fresh!. Mile High launched in September 2002, with the highest ever rating for an original drama series on Sky.

Sky One also provides user-friendly interactive services allied to individual programmes, which in turn generate incremental revenues for BSkyB. Temptation Island viewers were able to take part in a compatibility quiz and viewers watching the Michael Jackson special were prompted to submit interactive votes.

Sky One Mix
Sky One viewers now have even more ways to watch their favourite shows. A new channel, Sky One Mix, launched in December 2002 and gives audiences an extra opportunity to see popular programmes from the line-up.

Music Channels: Flaunt, The Amp & Scuzz
BSkyB's three new interactive music channels, Flaunt, The Amp and Scuzz, launched in April 2003. For the first time ever, viewers can vote for their favourite video on the playlist through their remote controls and enjoy the videos in widescreen format. They can also be right up-to-date with all the latest music news and take part in exclusive competitions.

Each music channel serves a specific, highly-targeted demographic: Scuzz is the home for music fans who like their guitars loud and their thrills thick and fast; Flaunt features a blend of chart, urban and dance hits; and The Amp is for dedicated music aficionados. As well as the interactive features, each channel is supported by a website where viewers can sign up for behind-the-scenes newsletters. According to BARB research (June 2003), Scuzz and The Amp are the most viewed music video channels in terms of average monthly viewer minutes amongst 16-34 year olds.

Within three months of their launch, Sky's music channels have a combined total of 6% of music viewing by 16-34 year olds on the digital satellite platform.

Sky Travel, Sky Travel Extra & Sky Travel Shop
With their roster of fresh and absorbing travelogue programming, the Sky Travel channels are fast becoming leading players in the growing TV travel sector. It is the only TV travel service to offer flight purchases directly via the red interactive button.