Bundling is more than a buzz word at Cox. It's a fundamental business strategy. Our goal is to provide multiple choices to our customers as we create multiple revenue streams for our company. At the end of 2002, Cox Digital Cable was available to 97% of the 10.2 million homes passed by Cox's broadband networks. Ninety-six percent of our homes passed could choose Cox's high-speed Internet service, while 40% had access to Cox Digital Telephone. One-quarter of all Cox customers subscribe to at least two of our three major services, while nearly half of our telephone customers subscribe to the complete bundle of cable, phone and high-speed Internet. Among three-product customers, customer retention improves by 50% on a monthly basis, underscoring the fact that customers value the bundle and want to do business with a company that can provide a full-service package of powerful products. |