Ecolab 2 0 0 1
A n n u a l   R e p o r t

TABLE OF CONTENTS:
Page 7 of 53   < Back  | Next>  
 
 
   

INSTITUTIONAL

Despite unprecedented market turmoil in the second half of 2001, Institutional finished the year with record sales and established key initiatives that will help continue its growth in 2002. Highlights include:

  • Instituted sales and promotion actions to offset the decline in the U.S. travel and lodging industries, emphasizing offerings that provide value in challenging times.

  • Launched an initiative to increase sales to independent restaurants and regional chains by better leveraging its distributor network and creating 50-plus sales-and-service positions targeted to this large market segment.

  • Debuted Soil-A-Way, an all-encompassing kitchen sanitation program for independent restaurants.

  • Developed new Ecotemp Omega dishmachines, loaded with features never before available.
Outlook
While the difficulties in the hospitality industry will present a challenge in early 2002, Institutional has positioned itself for strong growth as the market recovers. It will continue to focus on its strong position in the global and national chain restaurant segment, while expanding its offerings for independent “street accounts” and regional chains. Also, Institutional is further tailoring its offerings to meet the special needs of healthcare facilities, and is pursuing additional growth opportunities in other areas.
 
 Close Annual Report  | Site Index  | Download PDF
Page 7 of 53    < Back  | Next >  

www.ecolab.com