KAY
With
differentiated offerings and fast-growing new market segments, Kay
posted strong sales growth in 2001 despite economic challenges facing
some of its corporate customers. Specific achievements:
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Aggressively
pursued new business and increased account penetration in the
quickservice restaurant (QSR) segment.
-
Won
the business of two major grocery store chains in the fast-growing
food retail segment, which drove double-digit sales increases.
-
Increased
sales to convenience stores by 40 percent, thanks in part to a
corporate account focus that helped gain a large chain in the
southeastern United States.
-
Introduced
25 new products, including LimeShield, REMOVE and Pizzazz.
-
Continued
to expand internationally by leveraging relationships with U.S.-based
global accounts.
Outlook
Kay
foresees another year of strong growth as it continues to develop
innovative product offerings and steps up its aggressive efforts
to take further market share away from the competition in the QSR
and food retail segments. Kay is also exploring a variety of new
growth opportunities beyond its core markets, focusing on facilities
with similar cleaning, sanitation and service needs.
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