Water
Care Services sharpened its focus on key markets, leveraging Ecolab’s
account relationships and Circle the Customer strategy to produce
solid growth in 2001. Accomplishments include:
Achieved
double-digit growth in the food and beverage and hospitality sectors.
Continued
to enjoy success with the Bubble Accelerated Flotation (BAF)
wastewater treatment system. Offered via a strategic partnership
with a leading equipment supplier, BAF combines technology
and products to significantly reduce costs for users.
Outlook
In 2002,
Water Care Services will maintain a strong focus on its core markets
while aggressively capitalizing on cross-selling opportunities with
other Ecolab divisions. In particular, the division expects to pursue
increased opportunities in the healthcare and commercial laundry
segments. It also plans continued geographic expansion toward complete
U.S. coverage.
