VEHICLE
CARE
Vehicle
Care
Services sharpened its focus on key markets, leveraging Ecolab’s account
relationships and Circle the Customer strategy to produce solid growth
in 2001. Accomplishments include:
-
Expanded
penetration through several major, national corporate account
agreements with full- service conveyor wash chains and oil companies,
which value Ecolab’s advanced formulas and well-recognized Blue
Coral brand.
-
Introduced
solids technology to the vehicle wash industry with Solid Ovation
pioneering pre-soak for gas station car washes that revolutionizes
cost effectiveness, performance, safety and convenience.
-
Launched
Velocity, a line of pre-soak, wheel-cleaning and protectant
products.
Outlook
Vehicle
Care looks forward to continued growth thanks to differentiated
offerings and a strong commitment to product innovation and associate
training. The division plans to capitalize on its strengths in the
fast-growing gas station wash market while expanding its solid product
technology to the full-service conveyor segment.
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