Ecolab 2 0 0 1
A n n u a l   R e p o r t

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INTERNATIONAL: ASIA PACIFIC

The Asia Pacific region achieved excellent sales in 2001 by circling the customer, and by capitalizing on its cross-selling opportunities and commitment to quality staffing and training. Among the highlights:

  • Northeast Asia leveraged its sales force and corporate account relationships to offset slow economic conditions, generating double-digit local currency sales growth. Japan enjoyed strong market gains and success, with GeoSystem 9000 leading the way.

  • Enjoyed outstanding New Zealand farm sales, providing a wide range of products and services to the dairy industry in a strong year for that market.

  • Introduced CleanCare, a comprehensive hospitality housekeeping program.

  • Rolled out the Aquamat tunnel pasteurizer program for breweries and beverage processors.

Outlook
Asia Pacific expects continued sales growth in its core beverage and brewery segments, as well
as in its pharmaceutical, seafood, poultry and dairy farm markets, which should help offset the softer hospitality industry. Distributor programs are being rolled out across Indonesia and China to provide Ecolab solutions in areas with sprawling geography.

 
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