In
its final year as a joint venture, the former Henkel-Ecolab focused
on aggressive marketing strategies and an emphasis on system-concept
sales to fuel growth. Specific highlights include:
Accelerated
Institutional “street account” sales with popular offerings such
as the Ecotemp dishmachine rental program and the Ecoplus
Future solid warewashing system.
Achieved
Food & Beverage growth through strong corporate account initiatives
and a focus on the promising pharmaceutical, cosmetics and food
processing markets.
Increased
Professional Products contract sales with offerings such as Mono
Star floor coating and the Zip & Safe hygienic
washroom soap system.
Dramatically
reduced customers’ water and energy costs with several Textile
Care resource management programs.
Outlook
Europe
looks forward to accelerated growth driven by premium service offerings,
pan-European marketing programs, and an on-going commitment to innovation.
Associate training in high growth markets will also be emphasized,
as well as a continued focus on cross-divisional selling.
