Ecolab

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INTERNATIONAL: LATIN AMERICA

Building on prior investment and momentum, Ecolab’s Latin American operations achieved solid growth in 2001, led by aggressive entries into new markets and strong corporate account sales. Specific achievements:

Grew its core Institutional and Food & Beverage businesses with new products and programs that broadened its customer base and gained new accounts.
Entered the supermarket segment with MarketGuard, a complete program that helps improve food safety throughout the store.
Partnered with Kay to gain pest elimination business at more than 300 restaurants in Mexico managed by a major corporate account customer.
Entered the Brazilian pest elimination market through the acquisition of Microbiotecnica, a leading commercial provider.

Outlook
Despite ongoing economic challenges posed by a downturn in resort travel and tourism, Latin America is poised for solid market share gains in 2002 as its pharmacy, poultry, fish and wine markets continue to grow. Mexico’s Pest Elimination business will benefit from its corporate account gains, and warewashing growth is predicted throughout the region. In addition, Latin America will unveil new additions to its popular EcoStar laundry line.

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