Ecolab 2 0 0 1
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INTERNATIONAL: AFRICA / MIDDLE EAST / EXPORT

Ecolab’s Africa, Middle East and Export businesses generated strong 2001 profits, driven by the company’s very successful joint venture in Israel and attention to smaller, local “street” account sales. Accomplishments include:

  • Successfully expanded the brewery and beverage market in South Africa thanks to a “total management” concept and key corporate account gains.

  • Enjoyed particular success in Israel’s food and beverage, distributor sales and street account segments through the Ecolab-Zohar Dalia joint venture.

  • Continued to consolidate and improve the regional structure in East and South Africa to enhance operating effectiveness.

Outlook
The Africa business expects to leverage its recent Food & Beverage gains to help drive additional sales in that segment. The Africa, Middle East and Export businesses will all be placing an increased emphasis on corporate account sales. Additionally, Export plans to expand its institutional offerings to several new markets.

 
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